Consumer behavior
Follow
6.7K views | +0 today
 
Scooped by Francisco Teixeira
onto Consumer behavior
Scoop.it!

How consumers are taking a central role in brand stories - Memeburn

How consumers are taking a central role in brand stories - Memeburn | Consumer behavior | Scoop.it
Memeburn How consumers are taking a central role in brand stories Memeburn At the same time, breakthroughs in psychology, economics and other academic disciplines are rapidly changing brands' understanding of consumers by equipping them with new...
more...
No comment yet.

From around the web

Consumer behavior
Consumer behavior
Your new post is loading...
Your new post is loading...
Scooped by Francisco Teixeira
Scoop.it!

5 Best Morning Rituals for a Super Productive Day

5 Best Morning Rituals for a Super Productive Day | Consumer behavior | Scoop.it
This post is in partnership with Inc., which offers useful advice, resources and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Mobile commerce is changing consumer behavior > Mobile Commerce Press

Mobile commerce is changing consumer behavior > Mobile Commerce Press | Consumer behavior | Scoop.it
mobile commerce among consumers The report also notes that 75% of mobile consumers make use of
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Consumer Behavior and Kohl's Art of Persuasion

Consumer Behavior and Kohl's Art of Persuasion | Consumer behavior | Scoop.it
As the retail industry enters its busiest shopping period of the year heading into Thanksgiving and the holidays, many of us will be bombarded by sales, deals, and discounts galore. Even in the slo...
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Simple advice on product psychology

Simple advice on product psychology | Consumer behavior | Scoop.it
We distill the latest research in behavioural economics & consumer psychology down into easy-to-understand little brain gems for decision-makers to use and share.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

5 Digital Marketing Trends for 2015

5 Digital Marketing Trends for 2015 | Consumer behavior | Scoop.it
I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

McDonald’s And Coke Struggle To Keep Up With Newly Health-Conscious Consumers

McDonald’s And Coke Struggle To Keep Up With Newly Health-Conscious Consumers | Consumer behavior | Scoop.it
Two of the biggest American institutions took a serious hit this quarter thanks to healthier consumer demands.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Why an aging population may be good for innovation

Why an aging population may be good for innovation | Consumer behavior | Scoop.it
Forget the consensus that older generations are a burden.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

7 Engagement Strategies for Facebook

7 Engagement Strategies for Facebook | Consumer behavior | Scoop.it
Engagement strategies for Facebook business pages that will connect you to your community without paying for promoted posts or Facebook ads.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

The Importance of Business Model Innovation

The Importance of Business Model Innovation | Consumer behavior | Scoop.it
For any business, becoming more innovative is always a top priority and occupies much of the senior management’s time.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Advertisers appeal to 'egocentric' youth culture - Daily News Egypt

Advertisers appeal to 'egocentric' youth culture - Daily News Egypt | Consumer behavior | Scoop.it
Advertisers appeal to 'egocentric' youth culture Daily News Egypt The whole experience the consumer goes through in searching for a product that has his own name and buying it is generally fun and attractive, said Mona Amer, associate professor of...
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

These Are 10 Biggest Myths in Psychology - Fars News Agency

These Are 10 Biggest Myths in Psychology - Fars News Agency | Consumer behavior | Scoop.it
Fars News Agency These Are 10 Biggest Myths in Psychology Fars News Agency In a great many carefully controlled laboratory trials, subliminal messages did not affect subjects' consumer choices or voting preferences.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

8 ways connected devices will change everyday life for your consumer

8 ways connected devices will change everyday life for your consumer | Consumer behavior | Scoop.it
New technology includes devices that make our daily lives easier by analysing personal data and customising products and services appropriately. What media companies do with this change in consumer behaviour could be key to the industry’s future.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

How apologies influence consumer behavior | Steve Curtin

How apologies influence consumer behavior | Steve Curtin | Consumer behavior | Scoop.it
A study by researchers at the University of Nottingham’s School of Economics found that apologies can be more valued by customers than compensation.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Whitepapers

Whitepapers | Consumer behavior | Scoop.it
@asda We've commissioned a #whitepaper on #DIY consumer buying behavior! Download your free copy today! http://t.co/jzUfhETVBb
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity

What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity | Consumer behavior | Scoop.it
We spend a fair share of time talking about the different types of content you could create. Lists. Infographics. Video. Interviews. That seems to be the pressing question for busy content marketers: what kind of content should I create?
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Cereal psychology: Mascot eye contact sparks consumer trust

Cereal psychology: Mascot eye contact sparks consumer trust | Consumer behavior | Scoop.it
Mascots on breakfast cereals that gaze directly into a consumer’s line of vision can spark trust; findings that researchers say could be used to fuel growth of better-for-you lines.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

5 Psychological Hacks That'll Give Your Marketing a Boost

Powerful marketing is all about using psychology. Here are five actionable implementations to get you started.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Marketing content: What do viewers really want? | Aptara

Marketing content: What do viewers really want? | Aptara | Consumer behavior | Scoop.it
Content developed for marketing should understand what clients want rather than delivering a blatant sales pitch.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Utilising Consumer Psychology To Maximise Your Online Offering

Utilising Consumer Psychology To Maximise Your Online Offering | Consumer behavior | Scoop.it
When you walk into a “Main Street” store your brain is being manipulated from the moment you walk in. Store owners can control the colours, the lighting, the temperature and ...
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

A Guide to Great Content Marketing: Buffer Case Study

A Guide to Great Content Marketing: Buffer Case Study | Consumer behavior | Scoop.it
I’ve been a big fan of Buffer for a while now, it has always been a very simple way to schedule across various social media platforms. This post isn’t about the merits of Buffer as a tool though.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Overdoing it: Multiple perspectives confuse consumers - Phys.Org

Overdoing it: Multiple perspectives confuse consumers - Phys.Org | Consumer behavior | Scoop.it
Phys.Org Overdoing it: Multiple perspectives confuse consumers Phys.Org Dr.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

The State of Content Marketing In 2014 [INFOGRAPHIC]

The State of Content Marketing In 2014 [INFOGRAPHIC] | Consumer behavior | Scoop.it
Which tactics do content marketers currently prefer? Are they seeing the results that they expect? What does the future look like? This infographic illustrates the current state of content marketing among B2B and B2C businesses.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

The Power of First Impressions and Branding

The Power of First Impressions and Branding | Consumer behavior | Scoop.it
To be effective, the image we are branding our business with needs to reflect our business positively and accurately. It needs to begin with the first impression and carry on from there.
more...
No comment yet.