Consumer behavior
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Consumidor 101 – o consumidor, sob outro prisma

Consumidor 101 – o consumidor, sob outro prisma | Consumer behavior | Scoop.it
O Marketing e a Economia não param, pelo que o consumidor também não. Num mundo com uma oferta cada vez mais multifacetada, com padrões de consumo e modelos de negócio novos a cada dia que passa, é necessário separar o trigo do joio e ficar informado...
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How Weather Affects Consumer Behaviour and Purchase Decisions - Weather Unlocked

How Weather Affects Consumer Behaviour and Purchase Decisions - Weather Unlocked | Consumer behavior | Scoop.it
Weather is the second biggest influence of consumer behaviour after the economy. It affects consumers’ emotional state, drives their purchase decisions, and dictates how much they are willing to spend.
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Crucial Factors Affecting Consumer Behaviour

Crucial Factors Affecting Consumer Behaviour | Consumer behavior | Scoop.it
Crucial Factors Affecting Consumer Behaviour: Combinations of cultural, social, personal, and psychological factors, which are largely uncontrollable, affect
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Role of Consumer Behaviour in Advertising

Advertisements are very important in creating an image of a product in the minds of consumers. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact.
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6 Important Stats on How Consumer Behavior Has Changed in the Digital Age

6 Important Stats on How Consumer Behavior Has Changed in the Digital Age | Consumer behavior | Scoop.it
We all know that consumers change from year to year. It might be slight variations; it might huge, sweeping trends that alter the way businesses market and conceive their products and services. Eithe…
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How the Internet of Things Will Change Your Life [Infographic]

How the Internet of Things Will Change Your Life [Infographic] | Consumer behavior | Scoop.it
To provide a better understanding of what the ‘Internet of Things’ means, RS Components in the UK have put together this infographic which visualizes the Internet of Things and looks at how the term has advanced – and what it will come to encompass...
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How Virtual Reality Will Change the Way You Shop

How Virtual Reality Will Change the Way You Shop | Consumer behavior | Scoop.it
The technology revolution is about much more than video games
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From touchpoints to journeys: Seeing the world as customers do | McKinsey & Company

From touchpoints to journeys: Seeing the world as customers do | McKinsey & Company | Consumer behavior | Scoop.it
To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more important issue: the customer’s end-to-end journey.
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Ten retailers making a mark with proximity marketing campaigns

Ten retailers making a mark with proximity marketing campaigns | Consumer behavior | Scoop.it

"With close to 4 million beacons deployed globally, last year was arguably the best year for proximity marketing yet. To add more excitement to the scenario, the latest numbers from Proxbook’s Q4 20 …"


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5 Tips To Get You Started with Customer Journey Mapping

5 Tips To Get You Started with Customer Journey Mapping | Consumer behavior | Scoop.it
Written by Cvetilena Gocheva | Community Manager, CustomerExperience.io
With customer experience becoming the next competitive battleground, more businesses are starting to rethink how they can approach their customer centric transformation. If a company can understand what are consumers motivations and action preferences across major and minor touch points, it can effectively create activities around customers needs instead of arbitrary guessing. Creating a customer journey map is an important first step when it comes to customer experience transformation. Here are 5 steps to get you started with customer journey mapping. Prepare to Break Down Organizational Silos…
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6 Consumer Psychology Hacks You Need to Know NOW!

6 Consumer Psychology Hacks You Need to Know NOW! | Consumer behavior | Scoop.it
6 Consumer Psychology Hacks You Need to Know NOW! https://t.co/Utvwmnpy8y https://t.co/dbyCXLumwb
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Seven components of purpose-led brands | Sustainable Brands

Seven components of purpose-led brands | Sustainable Brands | Consumer behavior | Scoop.it

"The Age of Purpose may be just beginning, but already there are thousands of thought leaders and practitioners out there willing and able to make productive use of their collective knowledge, energy, creativity and influence by pooling insight, ..."


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The 'On-Demand Economy' Is Revolutionizing Consumer Behavior — Here's How

The 'On-Demand Economy' Is Revolutionizing Consumer Behavior — Here's How | Consumer behavior | Scoop.it
It's not a bubble or a short-term trend.
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Use Consumer Psychology to Help Reel In More of Your Ideal Prospects

Use Consumer Psychology to Help Reel In More of Your Ideal Prospects | Consumer behavior | Scoop.it
Consumer psychology is a powerful tool that you can use to assist your sales process.
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Hearts and Minds: Using Consumer Behavior Psychology To Convert Customers | CustomerThink

How to use consumer behavior psychology to convert customers: https://t.co/wOZnOHiFjS via @CustomerThink #CRO
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Priming consumer behaviour

Priming consumer behaviour | Consumer behavior | Scoop.it
Priming can be a powerful psychological tool for the marketer who understands it. How a subtle nudge can lead to a big effect on a viewer's behaviour. 
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Consumer Buying Behavior: How Grocery Stores Can Tap Big Data to Meet Shopper Demand - Midmarket today

Consumer Buying Behavior: How Grocery Stores Can Tap Big Data to Meet Shopper Demand - Midmarket today | Consumer behavior | Scoop.it
by Barbara Thau It’s no secret that online shopping continues to redefine consumer buying behavior. While supermarkets have been late to the online party, that’s now changing rapidly. Last month, Target began testing a same-day grocery delivery service with Instacart. Meanwhile, Amazon has been piloting AmazonFresh groceries in select markets to gauge consumer buying behavior, …
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Five Effective Ways to Learn Consumer Behavior & Create a Great Mobile Marketing Campaign

Five Effective Ways to Learn Consumer Behavior & Create a Great Mobile Marketing Campaign | Consumer behavior | Scoop.it
Source: https://pixabay.com Mobile marketing campaigns span a wide array of platforms. SMS, email, social media, web-based content, and viral videos have c
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A Day in the Life of A Smartphone [Infographic]

A Day in the Life of A Smartphone [Infographic] | Consumer behavior | Scoop.it
The number of people that own phones in general is staggering, with estimates that up to 64% of the world's population are using a mobile device.
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How to Get Referrals: 5 Proven Strategies for Professional Services Firms

How to Get Referrals: 5 Proven Strategies for Professional Services Firms | Consumer behavior | Scoop.it
So what are the top strategies for getting referrals? Here are five ways to attract and keep referrals from Hinge Marketing. 
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10 Keywords To Improve Customer Experience In The Next Years

10 Keywords To Improve Customer Experience In The Next Years | Consumer behavior | Scoop.it
What are the most relevant keywords you should consider when planning a strategy to improve customer experience?
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75 Content Marketing Tools You Can’t Live Without

75 Content Marketing Tools You Can’t Live Without | Consumer behavior | Scoop.it
Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics t
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It's not the marketing message that counts - it's disrupting people's habits

It's not the marketing message that counts - it's disrupting people's habits | Consumer behavior | Scoop.it
Professor of psychology and marketing says disrupting habits is what influences people’s purchasing decisions
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‘If marketers can increase brand engagement, they’ll ALWAYS see positive consumer behaviour’

‘If marketers can increase brand engagement, they’ll ALWAYS see positive consumer behaviour’ | Consumer behavior | Scoop.it
Emotional engagement is a leading-indicator of consumer behaviour, sales, and profitability, and is now more difficult for consumer and personal care brands to achieve as the key drivers of brand engagement have shifted dramatically toward emotional...
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