Consumer behavior
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Acceptance Of Mobile Wallet: Barriers, Challenges & Consumer Behaviour

Acceptance Of Mobile Wallet: Barriers, Challenges & Consumer Behaviour | Consumer behavior | Scoop.it
Accrediting the shifting trends in mobile payment space, financial institutions, telcom operators and vendors are very incisive to explore the latest approach to withstand in mobile wallet eco-system.
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The CEO guide to customer experience | McKinsey & Company

The CEO guide to customer experience | McKinsey & Company | Consumer behavior | Scoop.it
Companies that create exceptional customer experiences can set themselves apart from their competitors.
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How to understand the Consumer Culture & Behavoiur

It's a myth that the Customer & Consumer are the same, but it's not, so first let us understand the difference between Customer & Consumer
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Como reinventar uma loja IKEA

Como reinventar uma loja IKEA | Consumer behavior | Scoop.it
Estou a desenvolver uma versão Beta de uma espécie de “Análise de Proximidade”. É uma continuação natural da minha actividade e investigação em Comportamento do Consumidor. Essa análise, tem como objetivo responder à seguinte questão: O quanto uma entidade (marca, loja, produto, serviço, cidade, instituição, evento…) está próxima dos seus clientes? A “Análise de proximidade” assenta…
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Retailers trigger this emotion to make you spend more

Retailers trigger this emotion to make you spend more | Consumer behavior | Scoop.it
New research shows how stores can use shoppers' aversion to regret to get consumers to spend more.
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The Science of the Story

The Science of the Story | Consumer behavior | Scoop.it
We know in our gut when we’re hearing a good story—and research is starting to explain why.

Via Ariana Amorim
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For A Better Customer Experience, Evoke Emotion Rather Than Manufacture It

For A Better Customer Experience, Evoke Emotion Rather Than Manufacture It | Consumer behavior | Scoop.it
Emotion isn't a tactic in customer experience; it is an outcome. In this post, contributor Augie Ray explains the difference.
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Elementary my dear watson evidences from psychology about a (somewhat ) rational consumer

This presentation deconstructs the supposedly well-know fact that all consumers are generally rational in their decision-making processes.
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The psychology of pricing a real estate property | Inman

The psychology of pricing a real estate property | Inman | Consumer behavior | Scoop.it
Is there a science or psychology to pricing your client's property? I believe there is, and that price is a direct function of marketing. A strategic market price will complement your marketing campaign and position your client's home effectively in the marketplace. Let's look at the four ways that psychology can influence the price.
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Why brands are applying the principles of psychology to design

Why brands are applying the principles of psychology to design | Consumer behavior | Scoop.it
Marketers are increasingly tapping into the power of psychology to improve the impact of design and give their brands the cutting edge.
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What do consumers want? Look at their selfies

What do consumers want? Look at their selfies | Consumer behavior | Scoop.it

"Companies are paying to have people to take selfies with their products to learn about consumer behavior, and marketers say the insights are eye-opening ..."

©


Via Leona Ungerer
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Friilance's curator insight, May 8, 5:12 PM

What do consumers want? Look at their selfies

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How Weather Affects Consumer Behaviour and Purchase Decisions - Weather Unlocked

How Weather Affects Consumer Behaviour and Purchase Decisions - Weather Unlocked | Consumer behavior | Scoop.it
Weather is the second biggest influence of consumer behaviour after the economy. It affects consumers’ emotional state, drives their purchase decisions, and dictates how much they are willing to spend.
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Crucial Factors Affecting Consumer Behaviour

Crucial Factors Affecting Consumer Behaviour | Consumer behavior | Scoop.it
Crucial Factors Affecting Consumer Behaviour: Combinations of cultural, social, personal, and psychological factors, which are largely uncontrollable, affect
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3 Elements of a Better Customer Experience

3 Elements of a Better Customer Experience | Consumer behavior | Scoop.it
Companies that treat customer service like an afterthought needn't worry -- their competition will take care of the rest.
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5 tácticas para ir ao seu bolso (sem que dê por isso)

5 tácticas para ir ao seu bolso (sem que dê por isso) | Consumer behavior | Scoop.it
Gastar dinheiro é chato. A simples noção de que estamos a gastar é, já em si, desconfortável. Quanto mais consciência tivermos de que o dinheiro nos está a sair do bolso, pior. Gastar implica uma "dor" na nossa saúde financeira (“pain of payment” – emoções negativas que experienciamos quando pagamos com dinheiro - ver Prelec &…
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Building Your 2016 Content Strategy [Infographic]

Building Your 2016 Content Strategy [Infographic] | Consumer behavior | Scoop.it
This infographic from ZenContent outlines some key elements and considerations in developing a solid content marketing strategy.
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The Sunlight Effect: How daylight might make you money…

The Sunlight Effect: How daylight might make you money… | Consumer behavior | Scoop.it
New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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Are You Scaring Your Customer's Inner Caveman?

Are You Scaring Your Customer's Inner Caveman? | Consumer behavior | Scoop.it
Your website design may activate threat circuits in your customer's brain, which evolved to be alert for danger in our caveman ancestors.
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How mobile payments will disrupt consumer behavior research

How mobile payments will disrupt consumer behavior research | Consumer behavior | Scoop.it
Mobile payment technology is growing rapidly, with major corporations offering their own solutions, and changing the way marketers connect with consumers.
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Será o futuro low cost?

Será o futuro low cost? | Consumer behavior | Scoop.it
O low cost (baixo custo) não é um fenómeno novo – tem mais de 40 anos. É normalmente associado às companhias aéreas que aderiram ao conceito, mas empresas de diferentes sectores já há muito vêm trabalhando a oferta low cost: telecomunicações, distribuição ou mobiliário são alguns exemplos. Ter um modelo low cost, não é o…
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Harley-Davidson’s Authenticity is a Hit With Stylists

Harley-Davidson’s Authenticity is a Hit With Stylists | Consumer behavior | Scoop.it
Harley–Davidson doesn’t pay celebrities to wear their clothes and that authenticity is a hit with stylists and their Millennial clients.
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The 'On-Demand Economy' Is Revolutionizing Consumer Behavior — Here's How

The 'On-Demand Economy' Is Revolutionizing Consumer Behavior — Here's How | Consumer behavior | Scoop.it
It's not a bubble or a short-term trend.
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Use Consumer Psychology to Help Reel In More of Your Ideal Prospects

Use Consumer Psychology to Help Reel In More of Your Ideal Prospects | Consumer behavior | Scoop.it
Consumer psychology is a powerful tool that you can use to assist your sales process.
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