Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
Why I Don’t Believe in Content MarketingMarch 09, 2015Content Marketing. No matter how hard marketers try to get away from buzzwords, there seems to be no way to avoid discussing a “content-driven strategy” at every.
What Is the Personality Type of Your Brand?February 25, 2015A brand personality type can be anything from eco-conscious to a source for education to trendy. This vibe and human part of a brand is the first thing that consumers connect to.
"There is an attractive simplicity to the notion that consumers choose what they most prefer, that they are logical decision-makers with abundant time and complete insight into the factors determining ..."
As content marketers, our goal is to authentically connect and engage with consumers. By trying to set the trends, are we manufacturing experiences? Shouldn’t we be letting our online audiences organically set trends themselves?
Do you know why you are disengaging your social media fans? Social media channels give Marketers the opportunities for reach, to build a community and qual. Marketing topic(s):Social media analytics. Advice by Susanne Colwyn.
How to Create Your Social Media Marketing Ecosystem [INFOGRAPHIC]February 16, 2015In order to explain convergence in new communications we need to move beyond a single dimension to build interactive ecosystems.
In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. Which tools and techniques have high-visibility experts used to take their reputations to the next level?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.