Which tactics do content marketers currently prefer? Are they seeing the results that they expect? What does the future look like? This infographic illustrates the current state of content marketing among B2B and B2C businesses.
There are some interesting Millennial consumer behaviors that can help marketers unclog their outreach efforts and execute razor-sharp strategies. (Isn't it about time you understood what a Millennial consumer really is?
Advertisers appeal to 'egocentric' youth culture Daily News Egypt The whole experience the consumer goes through in searching for a product that has his own name and buying it is generally fun and attractive, said Mona Amer, associate professor of...
Fars News Agency These Are 10 Biggest Myths in Psychology Fars News Agency In a great many carefully controlled laboratory trials, subliminal messages did not affect subjects' consumer choices or voting preferences.
New technology includes devices that make our daily lives easier by analysing personal data and customising products and services appropriately. What media companies do with this change in consumer behaviour could be key to the industry’s future.
Before psychologists and brain scientists began diving deep into the workings of the human mind, there existed a set of individuals who were well-established experts in behavioral economics.These (Marketing Psychology Magic: Capturing Consumer Attention...
E-books v paper? Financial Times But is there any more to the decision than cost and convenience? On this question, the answer suggested by numerous studies into the neuroscience and psychology of reading in different formats is an emphatic yes.