Consumer behavior
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Desperately Seeking Stats: No Such Thing as Information Overload for Today's Consumers

Desperately Seeking Stats: No Such Thing as Information Overload for Today's Consumers | Consumer behavior | Scoop.it
By combining our own proprietary research with a broad range of emerging work from academia, we have reached a simple, but eye-opening conclusion for marketers: it's not brands that make people feel good, but their decision to choose them that...

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Quer vender mais? Mantenha os clientes felizes.

Quer vender mais? Mantenha os clientes felizes. | Consumer behavior | Scoop.it
  Há muito "senso  comum" sobre a felicidade, nem sempre fundamentado à luz do rigor científico. Afinal, um consumidor feliz compra mais? A felicidade faz realmente aumentar as vendas? Qual o verdadeiro valor da felicidade para o profissional de Marketing? Há várias razões para que as empresas se esforcem por manter os seus clientes felizes.…
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We Pay Attention to Stories with Emotional Appeal

We Pay Attention to Stories with Emotional Appeal | Consumer behavior | Scoop.it
“All the knowledge I possess everyone else can acquire, but my heart is all my own.” [Johann Wolfgang von Goethe] Dr. Paul D. MacLean was a physician and neuroscientist who made significant contributions in the fields of physiology, psychiatry, and brain research through his work at Yale Medical School and the National Institute of Mental Health. The author of a controversial evolutionary theory, the “triune brain,” he proposed that the human brain was in reality three brains in one—the reptilian complex in charge of fight-or-flight type decision-making, the emotions-controlling limbic system, and the neocortex, which drives higher thinking skills. Post-2000, comparative neuroscientists have moved away from MacLean's hypothesis that each layer was added sequentially. It was the 1977 Pulitzer Prize winner The Dragons of Eden that spread the model. Carl Sagan combines the fields of anthropology, evolutionary biology, psychology, and computer science to give a perspective on how huma
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The Key to Managing Customer Experience Success | CustomerThink

The Key to Managing Customer Experience Success | CustomerThink | Consumer behavior | Scoop.it
The Key to Managing Customer Experience Success https://t.co/Oc3O7mnMJi https://t.co/jrhF2Se096
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Why old shopping malls need to become living prototypes

Why old shopping malls need to become living prototypes | Consumer behavior | Scoop.it
Suburban retail centers have bright futures, if they can adapt to a shifting retail environment
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5 Interesting Uses of Customer Data for Ecommerce Marketing

5 Interesting Uses of Customer Data for Ecommerce Marketing | Consumer behavior | Scoop.it
Each time a retailer interacts with a customer there is an opportunity to learn a little more about that customer and how to better serve him. There is an opportunit
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The customer experience revolution requires advertising with purpose

The customer experience revolution requires advertising with purpose | Consumer behavior | Scoop.it
Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’.
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The Principles of Service Design Thinking - Building Better Services

Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an existing service or to create a new service from scratch.
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Jeff French's curator insight, October 7, 2016 4:05 AM
service design principles and social marketing process =great public services
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20 Books Every Marketer Should Read in 2016

20 Books Every Marketer Should Read in 2016 | Consumer behavior | Scoop.it
These books are must-reads for marketers in 2016. Any one of them would make a great gift—but don’t forget to add them to your wish list, too.
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Customer Service is Dead… Welcome to the Customer Experience

Customer Service is Dead… Welcome to the Customer Experience | Consumer behavior | Scoop.it
Customer experience is key!
Having your message properly understood by your audience is an essential aspect of that. https://t.co/n7IqLzpave
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The new digital divide: The future of digital influence in retail | Deloitte University Press

The new digital divide: The future of digital influence in retail | Deloitte University Press | Consumer behavior | Scoop.it

"Today, retailers almost universally recognize that digital has reshaped customer behavior and shopping forever. So why are so many traditional brick-and-mortar retailers still so far behind at creating the digital experiences that customers really want? ..."


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What Do Consumers Want in the Mobile Shopping Experience?

What Do Consumers Want in the Mobile Shopping Experience? | Consumer behavior | Scoop.it
Mobile users do everything on their phone including chatting, socializing, researching, and of course shopping. Mobile already accounts for 30% of ecommerce and according to company Coupofy.com, mobi…
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5 Essential Ways to Win Customer Loyalty

5 Essential Ways to Win Customer Loyalty | Consumer behavior | Scoop.it
Proactive customer engagement, agent empowerment, and an authentic human touch go a long way toward gaining loyal customers.
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How the Digital Age Rewrites the Rule Book on Consumer Behavior

How the Digital Age Rewrites the Rule Book on Consumer Behavior | Consumer behavior | Scoop.it
The authors of a new book on market research explain how a shift in consumer decision-making is fundamentally changing marketing.
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Pepsi, United, and the speed of corporate shame

Pepsi, United, and the speed of corporate shame | Consumer behavior | Scoop.it

"Empowered employees could prevent these disasters ..."


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Top Ten Business Books Of 2016

Top Ten Business Books Of 2016 | Consumer behavior | Scoop.it
If you haven’t found that perfect gift for your boss, co-worker, customer or client, it’s not too late. Perhaps this list of my favorite business books from this year will give you the idea you need.
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10 Revealing Content Marketing Statistics and Trends

10 Revealing Content Marketing Statistics and Trends | Consumer behavior | Scoop.it
Where does content marketing stand, here at the end of 2016? Here are the top 10 statistics that deserve your attention.
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Customer journey mapping: Getting geared up to act on insight

Customer journey mapping: Getting geared up to act on insight | Consumer behavior | Scoop.it
How to create an environment that allows you to act upon the insight that your customer journey maps glean
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Top 7 Tips to Create a Customer-Centric Culture | CustomerThink

Top 7 Tips to Create a Customer-Centric Culture | CustomerThink | Consumer behavior | Scoop.it
RT @iamMikeLaFarge: Top 7 Tips to Create a Customer-Centric Culture https://t.co/9qkVvxJvHc #customersuccess #business
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Just Customer Experience

Just Customer Experience | Consumer behavior | Scoop.it
Like Customer Experience news and ideas? This is the right place.
Francisco Teixeira's insight:
A curated site, exclusively dedicated to the Customer Experience issue. It deserves a visit, regarding the article's quality and relevance.
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Consumer Psychology for Conversion Rate Optimization #semrushchat

Consumer Psychology for Conversion Rate Optimization #semrushchat | Consumer behavior | Scoop.it
We decided to discuss consumer psychology as it relates to CRO during our weekly SEMrush Chat. To figure out how to use the power of psychology to
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How to Build a Customer Journey Map that Works

How to Build a Customer Journey Map that Works | Consumer behavior | Scoop.it
If you’ve searched for information about how to build a customer journey map, you’ve likely encountered a dizzying array of different approaches. Your search may have left you asking questions like: Why do journey maps all look so different from one another? Where should I start if I’m interested in creating a journey map? How…
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High-End Shopping In The Sharing Economy: Now We Can All Have Couture

High-End Shopping In The Sharing Economy: Now We Can All Have Couture | Consumer behavior | Scoop.it
Between consignment e-tailers and luxury-label rental sites, consumers are approaching designer fashion with a whole new mentality.
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Are you looking at me? Why companies like to turn products into people

Are you looking at me? Why companies like to turn products into people | Consumer behavior | Scoop.it
Anthropomorphism—giving human characteristics to animals, objects, constellations, and other nonhuman things—is a natural and ancient human inclination.
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Design and the Self

Design and the Self | Consumer behavior | Scoop.it
Everywhere we go, we are surrounded by bad design — from airplane seats that distort our posture to aesthetically inelegant cars…
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Jeff French's curator insight, September 7, 2016 4:24 AM
Great summary of how design impacts feeling and behaviour
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Ice cream trends are hot -- and getting hotter | SmartBrief

Ice cream trends are hot -- and getting hotter | SmartBrief | Consumer behavior | Scoop.it
Ice cream trends are hot - & getting hotter https://t.co/d5b1cooQpy #IceCream consumption is increasing more compared to any other dessert!
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