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Emotional branding: Love it or hate it, it works - - BizReport

It found consumers that form an emotional attachment to a brand purchase significantly more than those who don't. Emotions considered for the study were trust, bonding ('It's my brand'), resonance ('This fits my self image'), ...
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Vetida Namprasert's curator insight, August 11, 2013 5:38 AM

I like the way this artical used marmite to be the example of the emotional branding 'love it or hate it' and I'm also agree with this artical about people tend to purchase more if they are loyal with the brand. therefore it is the task for maketer of a company to find the way to attack on customer's emotional through their marketing management and build the strong feeling and emotional of the brand.

Maybelle O'Connell's comment, August 19, 2013 7:16 PM
I agree with Vetidas comment in that people are more likely to buy from a well-known brand and in turn they will be loyal to that brand because they know what they are going to get from them. This article touches on how consumers build an emotional attachment with their favourite brand and how this can have a significant effect on the brand through brand awareness and exposure.
Aimie White 1085804's comment, August 20, 2013 6:12 AM
this is great article to highlight how vehemently people will stand by their brand. I don't think people realise just how loyal they are to a brand till they can't get it. This also highlights what was covered in the lecture about heuristics, how people don't even think about some of their purchaces, they just grab what they always get.
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The Wrong Font Can Kill You. Literally. Your Sales, Too.

The Wrong Font Can Kill You. Literally. Your Sales, Too. | Consumer behavior | Scoop.it
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
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Top 10 Trends in Luxury Retail – Havas LuxHub | TheMarketingblog

Top 10 Trends in Luxury Retail – Havas LuxHub | TheMarketingblog | Consumer behavior | Scoop.it
Over the next three-five years, the luxury retail scene will be driven by a number of key trends aimed at satisfying consumer needs, fuelling spending and
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Why I Don’t Believe in Content Marketing

Why I Don’t Believe in Content Marketing | Consumer behavior | Scoop.it
Why I Don’t Believe in Content MarketingMarch 09, 2015Content Marketing. No matter how hard marketers try to get away from buzzwords, there seems to be no way to avoid discussing a “content-driven strategy” at every.
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What Is the Personality Type of Your Brand?

What Is the Personality Type of Your Brand?February 25, 2015A brand personality type can be anything from eco-conscious to a source for education to trendy. This vibe and human part of a brand is the first thing that consumers connect to.
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Unconscious Thought Not So Smart after All

Unconscious Thought Not So Smart after All | Consumer behavior | Scoop.it
A study on decision-making stokes controversy over the power of a distracted mind, an idea popularized by Malcolm Gladwell's best-selling Blink
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Here’s How Caffeine Can Silently Kill Your Success

Here’s How Caffeine Can Silently Kill Your Success | Consumer behavior | Scoop.it
This post is in partnership with Inc., which offers useful advice, resources and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.
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Irrational consumption: How consumers really make decisions

Irrational consumption: How consumers really make decisions | Consumer behavior | Scoop.it

"There is an attractive simplicity to the notion that consumers choose what they most prefer, that they are logical decision-makers with abundant time and complete insight into the factors determining ..."


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Infographic: Top 40 questions to ask before embarking on any change

Infographic: Top 40  questions to ask before embarking on any change | Consumer behavior | Scoop.it
40 Questions To Ask Yourself Before Making Changes --> http://t.co/4XDqlzD5h8 #Entrepreneurs #Innovation #Inspiration INFOGRAPHIC
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Phablets: a tecnologia do meio termo

Phablets: a tecnologia do meio termo | Consumer behavior | Scoop.it
Notícias sobre atualidade dos media, comunicação, marketing, publicidade, nacional e internacional
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Are You Leveraging Trends Organically?

Are You Leveraging Trends Organically? | Consumer behavior | Scoop.it
As content marketers, our goal is to authentically connect and engage with consumers. By trying to set the trends, are we manufacturing experiences? Shouldn’t we be letting our online audiences organically set trends themselves?
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A Behavioral Manifesto: Measuring and Managing Customer Experience and Loyalty

A Behavioral Manifesto: Measuring and Managing Customer Experience and Loyalty | Consumer behavior | Scoop.it
Marketers and voice-of-the-customer (VoC) champions of the world, unite! You have nothing to lose but your shackles of outdated theories and measurements.
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50+ Marketing resources to stay ahead of the game – Commerce Sciences Blog

50+ Marketing resources to stay ahead of the game – Commerce Sciences Blog | Consumer behavior | Scoop.it

As marketers, we pride ourselves on coming up with fresh ideas. It’s how we stay ahead of the game.

So, where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course.

This is why I’ve decided to share these 50 great marketing resources – posts, blogs, and tools – helping you to move forward and grow your customer base.

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Why do people unfollow brands on Social Media? [Infographic] - Smart Insights Digital Marketing Advice

Why do people unfollow brands on Social Media? [Infographic] - Smart Insights Digital Marketing Advice | Consumer behavior | Scoop.it
Do you know why you are disengaging your social media fans? Social media channels give Marketers the opportunities for reach, to build a community and qual. Marketing topic(s):Social media analytics. Advice by Susanne Colwyn.
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Neuromarketing Bats 1 for 6, Still Wins

Neuromarketing Bats 1 for 6, Still Wins | Consumer behavior | Scoop.it
In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But, the news is good.
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Sensory Marketing: What It Is and Why You Need It

Sensory Marketing: What It Is and Why You Need It | Consumer behavior | Scoop.it
Sensory Marketing: What It Is and Why You Need ItFebruary 24, 2015As a mobile marketer, it is time to begin looking at how your brand can benefit from sensory advertising.
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Social’s Significance in Marketing’s Big Data Lifecycle Gives a New Twist to TMI

Social’s Significance in Marketing’s Big Data Lifecycle Gives a New Twist to TMI | Consumer behavior | Scoop.it
Big data. A catchphrase that’s right up there with “lowest hanging fruit” and “80/20 rule” on the list of terms professionals love to break out in business meetings — and the reality is, it shoul
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Weather-Based Marketing

Weather-Based MarketingFebruary 24, 2015How to successfully use Weather-Based Marketing in the #Blizzard(s)2015 through Google AdWords, promoting relevant products, and real-time engagement.
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How to Create Your Social Media Marketing Ecosystem [INFOGRAPHIC]

How to Create Your Social Media Marketing Ecosystem [INFOGRAPHIC]February 16, 2015In order to explain convergence in new communications we need to move beyond a single dimension to build interactive ecosystems.
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Six Trends That Will Shape Consumer Behavior This Year

Six Trends That Will Shape Consumer Behavior This Year | Consumer behavior | Scoop.it
This article is by Hazel Barkworth, Cultural Insights Project Director, Added Value. 2014 looks set to be a year of demanding more.
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Antes de criar o seu modelo de producao entenda o modelo de satisfaca…

MAIO 2013 ANTES  DE  CRIAR  O  SEU  MODELO  DE  PRODUÇÃO,  ENTENDA  O   MODELO  DE  SATISFAÇÃO  DO  SEU  CONSUMIDOR   Por  Ed…
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Trends 2015: all you have to know, in 30+ links

Trends 2015: all you have to know, in 30+ links | Consumer behavior | Scoop.it
Francisco Teixeira
www.franciscoteixeira.com
Consultoria e formação em Comportamento do Consumidor
Customer Driven Innovation
Branding Strategy
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The Road to the Top: Personal Branding Examples in Professional Services

The Road to the Top: Personal Branding Examples in Professional Services | Consumer behavior | Scoop.it
In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. Which tools and techniques have high-visibility experts used to take their reputations to the next level?
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Uma fotografia com flash a este poster permite detetar cancro do olho

Uma fotografia com flash a este poster permite detetar cancro do olho | Consumer behavior | Scoop.it
Numa campanha para a instituição de caridade inglesa Childhood Eye Cancer Trust (CHECT), a Wunderman criou um conjunto de posters interativos que … Ver mais

Via Sara Barros
Francisco Teixeira's insight:

Uau. Tão simples, e tão poderoso...

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Assessing the Accuracy of 2014’s Marketing Predictions [INFOGRAPHIC]

Assessing the Accuracy of 2014’s Marketing Predictions [INFOGRAPHIC] | Consumer behavior | Scoop.it
Here is a look at five 2014 marketing predictions — two that came true, two that were false, and one that had mixed results.
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