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Consumers, Marketers Disconnect On Measures Of Brand ...

Consumers, Marketers Disconnect On Measures Of Brand ... | Consumer behavior | Scoop.it
45% of marketers say that consumers' proactive efforts to recommend a brand is a strong measure of engagement for them. But, just 24% of consumers report feeling invested in a brand when they convince others to use it.
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Consumer behavior
Consumer behavior
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Como saber se tem um problema?

Como saber se tem um problema? | Consumer behavior | Scoop.it
  Este artigo trata de problemas. Sobretudo, como olhar para eles de uma perspectiva realista e construtiva. a) Eu tenho um problema? As pessoas não têm tantos problemas como pensam que têm. U...
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How Consumer Behaviour Shapes Marketing

How Consumer Behaviour Shapes Marketing | Consumer behavior | Scoop.it
Hailing from a family of jewellers spanning four generations, I have always believed in delivering on the promises we make to our consumers.
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How Marketers Are Using Mobile [Infographic]

How Marketers Are Using Mobile [Infographic] | Consumer behavior | Scoop.it
Mobile today seems to be similar to how social media was about five years ago - brands realize they should probably be using it, but aren’t quite sure how to get started. As consumers increase the amount of purchases made on their mobile devices,...
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How Weather Affects Consumer Behaviour and Purchase Decisions - Weather Unlocked

How Weather Affects Consumer Behaviour and Purchase Decisions - Weather Unlocked | Consumer behavior | Scoop.it
Weather is the second biggest influence of consumer behaviour after the economy. It affects consumers’ emotional state, drives their purchase decisions, and dictates how much they are willing to spend.
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4 Ways to Drive More LinkedIn Traffic to Your Blog

4 Ways to Drive More LinkedIn Traffic to Your Blog | Consumer behavior | Scoop.it
It’s one of the most difficult things for a marketer: to use social media and achieve actual results. Anyone can go out and buy tens or hundreds of thousands of dollars in ads, but not all businesses have that kind of budget.
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The Devil Shares Prada: Consumers Want Experiences, Not Products

The Devil Shares Prada: Consumers Want Experiences, Not Products | Consumer behavior | Scoop.it
the next generation of consumers is looking for exclusive experiences, not just owning products. how the sharing economy is boosting the luxury market.
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6 Reasons Marketing Is Moving In-House

6 Reasons Marketing Is Moving In-House | Consumer behavior | Scoop.it
A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous...
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Um punhado de coisas que aprendi nas redes sociais

Um punhado de coisas que aprendi nas redes sociais | Consumer behavior | Scoop.it
Não sou um expert em redes sociais, o que me coloca em posição privilegiada: a maioria das pessoas também não é. Não estou sozinho, portanto. Como neste mundo virtual anda tudo demasiado rápido, ce...
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The connection among consumer behavior, psychology and sales

An effective sales and marketing strategy relies upon a firm understanding of consumer behavior and consumer psychology. This is especially true in today’s mar…
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People Offer Better Ideas When They Can’t See What Others Suggest

People Offer Better Ideas When They Can’t See What Others Suggest | Consumer behavior | Scoop.it
Companies from BMW to Kraft have invested a good deal in soliciting “open innovation” ideas from consumers, but the results have been underwhelming: Of the more than 23,000 ideas gathered by Dell’s Idea Storm site, only 2% have been put to use, and...
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The Top 10 Paid Social Media Hacks of All Time

It’s never been more important to include paid social media as part of your digital marketing strategy.
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4 Strategies for Reaching the Chinese Consumer

4 Strategies for Reaching the Chinese Consumer | Consumer behavior | Scoop.it
Slowing Chinese economic growth coupled with confidence-sapping tumult on the stock market have set alarm bells ringing at companies about their future growth prospects in China.
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3D Printing Is Changing the Way We Think

3D Printing Is Changing the Way We Think | Consumer behavior | Scoop.it
Surveys indicate that more than 30 percent of the top 300 largest global brands are now using or evaluating 3D printing (often with printing technology in-house) whether for prototyping and other innovation projects or in actual production of what...
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Back-to-School: Reports reveal what’s hot, what’s not and consumer trends

Back-to-School: Reports reveal what’s hot, what’s not and consumer trends | Consumer behavior | Scoop.it
Consumer shopping reports reveal some new trends and why consumer activity will be down a bit compared to a year ago.
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The Long View of Customer Experience by Carousel30

This white paper by Carousel30 is for digital marketers who are looking for a clear, concise way to talk about and address the relationship that their customers have both to their marketing-specific efforts as well as to the larger efforts of the...

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10 Timeless Time Management Techniques

10 Timeless Time Management Techniques | Consumer behavior | Scoop.it
10 Timeless Time Management Techniques http://t.co/4Inn3Xsnbn #Leadership

Via Daniel Watson, Frederico Neiva
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Troy M. Best's curator insight, August 20, 8:32 AM

Best takeaway for me was the nemonic for procrastination... the 4D's. Delete, Defer, Delegate, Do It!

palmharbor.homes's curator insight, August 20, 9:15 AM

http://www.palmharbor.com/

Steve Whitmore's curator insight, August 21, 8:38 AM

It's a new school year and time to establish new habits.  How ouwld these work for you?

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A Taste for New Things: Aussies Demand Innovation that offer Convenience and Affordability

A Taste for New Things: Aussies Demand Innovation that offer Convenience and Affordability | Consumer behavior | Scoop.it
The Nielsen Global New Product Innovation Survey found that close to three in five (57%) global consumers said they had bought a new product in their last grocery shop. Australian consumers appear more skeptical when it comes to trying out new products, falling 20 percentage points below the global average at 37%.
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A Content Marketing Metric Your CEO Will Love

A Content Marketing Metric Your CEO Will Love | Consumer behavior | Scoop.it
There's no question that in the world we live in today, content - quality content - has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace.
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Infographic: Understanding Consumer Purchase Behavior

Infographic: Understanding Consumer Purchase Behavior | Consumer behavior | Scoop.it
Large Vs. Small Purchases Shoppers looking for big-ticket items behave differently than smaller spenders.  To help our clients better understand this behavior, we conducted an online survey to assess how customers are buying in two categories:...
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Top 10 Qualities of Great Marketing Managers

Top 10 Qualities of Great Marketing Managers | Consumer behavior | Scoop.it
If you were looking for an accountant, you would know to look for someone with accounting skills and who went to school specifically aiming to work in accounting, but very rare are marketing managers who possess an actual degree in marketing.
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http://marketingland.com/tapping-buyers-brain-psychology-driven-marketing-134923

Tap Into Buyer With Psychology-Driven Marketing via @marketingland http://t.co/sVmJzaVheB How will you get into the psyche of your consumer?
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How 5 food marketing innovations are taking tech to the next level

How 5 food marketing innovations are taking tech to the next level | Consumer behavior | Scoop.it
Can high-tech marketing keep food and beverage brands fresh and exciting to consumers?
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The sweet music of behavioural science: How brands are changing consumer behaviour

The sweet music of behavioural science: How brands are changing consumer behaviour | Consumer behavior | Scoop.it
Daniel Bennett of Ogilvy & Mather’s behavioural practice #ogilvychange explains that the application of behavioural science is...
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