A gestão da experiência do consumidor deixou, há algum tempo, de ser uma opção. É o novo campo de batalha em que as empresas portuguesas devem focar-se, a par da inovação. Só assim conseguiremos atingir a competitividade desejada. Talvez não seja por acaso, que a Indústria do Turismo seja a que mais impacto tem na…
Customer engagement marketing can help drive emotional connections at each stage of the customer journey. Here’s 6 tips for connecting with customers along the journey to ultimately drive deeper engagement.
Dave Wheeler FOR HBR We now have research to show that companies need to embrace the core innovations of the collaborative economy if they want to thrive in the era of Kickstarter, Uber and Taskrabbit.
As summer draws to a close and we head into the autumn period, we can fully expect businesses to be transitioning across the country as they brace themselves for one of the busiest periods in the shopping calendar - Christmas.
Psychology can help content marketers understand the conscious and unconscious factors influencing consumers’ behavior. Discover the potential of harnessing that power to successfully develop and adapt your strategies and campaigns.
It’s vital to nurture meaningful relationships with people who are ready and willing to support your projects. One of the most difficult things you will ever have to do online is reaching out to relevant audiences.
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How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.