Há muito "senso comum" sobre a felicidade, nem sempre fundamentado à luz do rigor científico. Afinal, um consumidor feliz compra mais? A felicidade faz realmente aumentar as vendas? Qual o verdadeiro valor da felicidade para o profissional de Marketing? Há várias razões para que as empresas se esforcem por manter os seus clientes felizes.…
“All the knowledge I possess everyone else can acquire, but my heart is all my own.” [Johann Wolfgang von Goethe] Dr. Paul D. MacLean was a physician and neuroscientist who made significant contributions in the fields of physiology, psychiatry, and brain research through his work at Yale Medical School and the National Institute of Mental Health. The author of a controversial evolutionary theory, the “triune brain,” he proposed that the human brain was in reality three brains in one—the reptilian complex in charge of fight-or-flight type decision-making, the emotions-controlling limbic system, and the neocortex, which drives higher thinking skills. Post-2000, comparative neuroscientists have moved away from MacLean's hypothesis that each layer was added sequentially. It was the 1977 Pulitzer Prize winner The Dragons of Eden that spread the model. Carl Sagan combines the fields of anthropology, evolutionary biology, psychology, and computer science to give a perspective on how huma
"Today, retailers almost universally recognize that digital has reshaped customer behavior and shopping forever. So why are so many traditional brick-and-mortar retailers still so far behind at creating the digital experiences that customers really want? ..."
If you’ve searched for information about how to build a customer journey map, you’ve likely encountered a dizzying array of different approaches. Your search may have left you asking questions like: Why do journey maps all look so different from one another? Where should I start if I’m interested in creating a journey map? How…
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