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Hidden Value in Consumers’ Decisions: Driving advocacy with post-purchase engagement

Hidden Value in Consumers’ Decisions: Driving advocacy with post-purchase engagement | Consumer behavior | Scoop.it
Information overload may be a problem for marketers, not consumers. That was one of the ideas floated at a recent presentation on The Hidden Value in Consumers'...

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The Analytics Mandate | MIT Sloan Management Review

The Analytics Mandate | MIT Sloan Management Review | Consumer behavior | Scoop.it
The 2014 Data & Analytics Report by MIT Sloan Management Review and SAS finds that an analytics culture offers better outcomes.
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Marketing Psychology Magic: Capturing Consumer Attention

Marketing Psychology Magic: Capturing Consumer Attention | Consumer behavior | Scoop.it
Before psychologists and brain scientists began diving deep into the workings of the human mind, there existed a set of individuals who were well-established experts in behavioral economics.These (Marketing Psychology Magic: Capturing Consumer Attention...
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Top 8 Social Listening Tools That Do Way More Than Listen

Top 8 Social Listening Tools That Do Way More Than Listen | Consumer behavior | Scoop.it
With the constant flow of emerging social marketing resources, there quickly becomes more to manage and more data to uncover.
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E-books v paper? - Financial Times

E-books v paper? - Financial Times | Consumer behavior | Scoop.it
E-books v paper?
Financial Times
But is there any more to the decision than cost and convenience? On this question, the answer suggested by numerous studies into the neuroscience and psychology of reading in different formats is an emphatic yes.
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Consumer Psychology with Marketing | Tiger Marketing

Consumer Psychology with Marketing | Tiger Marketing | Consumer behavior | Scoop.it
Ensure your marketing campaigns go from good to outstanding by understanding your target audience (#FunFactFriday.
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Are these the top key trends in understanding consumer behaviour?

Are these the top key trends in understanding consumer behaviour? | Consumer behavior | Scoop.it

"Fluid, hyperconnected and highly personal; how can brands tap into today’s urban tribes? ..."


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Google Releases "Our Mobile Planet" Data

Google Releases "Our Mobile Planet" Data | Consumer behavior | Scoop.it
The numbers are in and mobile usage among consumers is up across the board. Check out the highlights from Google and Ipsos latest research. | See more about mobiles and planets.
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Men's Trends For Spring - Business Insider

Men's Trends For Spring - Business Insider | Consumer behavior | Scoop.it
Though it may not feel like it quite yet, it's officially spring — that means it's time to talk about men's spring fashions. The majority of men's New York Fashion Week collections were preppy and athletic, with lots of printed pants, ...
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You should know these - A List of Useful Educational Websites

You should know these - A List of Useful Educational Websites | Consumer behavior | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

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Martin Karlsson's curator insight, May 14, 6:36 AM

So much fun. 

God Is.'s curator insight, May 14, 10:55 AM

I have been to a couple or three of these websites. Great to know there are some others...

Wilko Dijkhuis's curator insight, May 27, 1:45 AM

Nice list to have

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7 Profound Ways to Unlock Doors into the New Consumer Mind #BBSradio - Who Is Michele Price

7 Profound Ways to Unlock Doors into the New Consumer Mind #BBSradio - Who Is Michele Price | Consumer behavior | Scoop.it
Reaching the new consumer mind is a different path than many businesses are traveling. Breakthrough radio talks with Kit Yarrow to clarify how to better reach customers.
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Dissecting consumer behaviour. Do you want to know the keys?

"Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services ..."


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Duas lembranças!

Duas lembranças! | Consumer behavior | Scoop.it
Caros subscritores, Aos poucos os membros do Consumer Behavior Portugal vão crescendo! Obrigado pelo voto de confiança!
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The Complete Guide to Understanding Consumer Psychology

The Complete Guide to Understanding Consumer Psychology | Consumer behavior | Scoop.it
Do you want to know what makes your visitors tick? Or, even better, understand what goes on in their minds?
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Eight metrics that matter: How to measure customer service on social media | MyCustomer

Eight metrics that matter: How to measure customer service on social media | MyCustomer | Consumer behavior | Scoop.it
It's time to cast off the crude social media metrics for more sophisticated measurement.
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Buying Young: A Peek into the Psychology of Millennial Consumers

Buying Young: A Peek into the Psychology of Millennial Consumers | Consumer behavior | Scoop.it
There are some interesting Millennial consumer behaviors that can help marketers unclog their outreach efforts and execute razor-sharp strategies. (Isn't it about time you understood what a Millennial consumer really is?
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Glenn Carroll: The Value of Authenticity | Stanford Graduate School of Business

Glenn Carroll: The Value of Authenticity | Stanford Graduate School of Business | Consumer behavior | Scoop.it
One of the biggest trends driving consumer consumption during the past decade is the demand for authentic items: http://t.co/hSH03un9JA
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Consumer Behavior Research: The Future of Marketing Can be Found Today

Now researchers are armed with tools that enable us to access the subconscious drivers of behavior in ways we've never seen before. http://bit.ly/1lnH6gP.
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Loyalty vs Reputation: Which Sells Your Product Better? - Business 2 Community

Loyalty vs Reputation: Which Sells Your Product Better? - Business 2 Community | Consumer behavior | Scoop.it
Loyalty vs Reputation: Which Sells Your Product Better? Business 2 Community There is plenty of research about the impact of customer reviews (experiential content) on shoppers behavior.
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How Big Brand Logos Lure Consumers [INFOGRAPHIC] - PSFK

How Big Brand Logos Lure Consumers [INFOGRAPHIC] - PSFK | Consumer behavior | Scoop.it
This infographic shows how a simple design can influence and inspire global familiarity.
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Victor Juarez's curator insight, April 8, 5:35 PM

Logos y colores, mágica combinación!

Harriet Smythe's curator insight, May 15, 1:03 AM

Colours are incredibly important when choosing a logo, this is shown in this info graphic. And the colours chosen will be used throughout the brand and all the marketing that goes with it.

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For Greater Happiness, Spend Your Money on 'Life Experiences': Study - HealthDay

For Greater Happiness, Spend Your Money on 'Life Experiences': Study - HealthDay | Consumer behavior | Scoop.it
Medical Xpress For Greater Happiness, Spend Your Money on 'Life Experiences': Study HealthDay Researchers interviewed people before and after they made purchases and found that consumers felt life experiences -- like a weekend trip -- made them...
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How happiness became a cultural obsession

How happiness became a cultural obsession | Consumer behavior | Scoop.it

"Happiness has become a core question of our lives. Some psychologists argue that this preoccupation with happiness may actually be making us less happy ...""


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The Business of Laughter - Guardian Liberty Voice

The Business of Laughter - Guardian Liberty Voice | Consumer behavior | Scoop.it
Guardian Liberty Voice The Business of Laughter Guardian Liberty Voice At the Humor Research Lab (HuRL), McGraw and his team “conduct state-of-the-art experiments” to find out what makes things funny.
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Understanding the Types of Consumer Buying Behavior - Business 2 Community

Understanding the Types of Consumer Buying Behavior - Business 2 Community | Consumer behavior | Scoop.it
Business 2 Community Understanding the Types of Consumer Buying Behavior Business 2 Community Though it might have seemed unreasonable, sense can be made from such a trend when you begin to investigate the types of consumer buying behavior from a...
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5 Bad Money Habits You Can Fix Right Now - Huffington Post

5 Bad Money Habits You Can Fix Right Now - Huffington Post | Consumer behavior | Scoop.it
5 Bad Money Habits You Can Fix Right Now
Huffington Post
New data from the Journal of Consumer Psychology shows that, when considering a product, we tend to value it more when we simultaneously experience a sensation of warmth.
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Why We Can't Stop Liking the Brands We Loved as Kids

Why We Can't Stop Liking the Brands We Loved as Kids | Consumer behavior | Scoop.it
A story of neural networks and affect-based heuristics. Also, Tony the Tiger. (#Advertising #Consumer #Psychology http://t.co/hAC2Eicm7a)
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Oksana alexeichik's curator insight, March 20, 9:06 PM

targeted from a young age to grow into loyal consumers as adults.. To what extreme is our consumer behavior a reflection from our child hood ...