As content marketers, our goal is to authentically connect and engage with consumers. By trying to set the trends, are we manufacturing experiences? Shouldn’t we be letting our online audiences organically set trends themselves?
Who's more brand loyal - men or women? Probably the only real correct answer is that it depends (sorry). And that appears to be the case according to recent study [pdf] results from Ipsos MediaCT, Hearst Magazines and FleishmanHillard, although men are more likely to describe themselves as loyal...
We spend a fair share of time talking about the different types of content you could create. Lists. Infographics. Video. Interviews. That seems to be the pressing question for busy content marketers: what kind of content should I create?
In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. Which tools and techniques have high-visibility experts used to take their reputations to the next level?
This story was originally published on StartupCollective. Tradition is safe, easy and has brought your business success at some point. So why change it now? All too often, the urge to uphold existing methods can be detrimental to a company’s growth.