When Gilbane, a family-owned construction company, hired a design firm for a rebranding, the designers surveyed Gilbane’s clients and came back with an important finding: Do not discount the fact that the firm is a “family-owned” business.
Question: When (and how) should you fire a customer? If They Cause 80 Percent of Your Headaches “The 80/20 rule states that 20 percent of your customers are accounting for 80 percent of your headaches.
Love Hillary Clinton or not, the 404 error page on her website is brilliant for a few reasons. It shows that she has a sense of humor. It shows she has a good marketing team. And, everyone loves a good pun.
"You’re driving home one evening after a long day at work when suddenly your Apple Watch massages your wrist to get your attention. You look at your wrist and see it’s just another celebrity update on Twitter ..."
Question: I invented something that I think has potential to become a business. What is one thing I should NOT forget to do next? Get Real Feedback “Your friends and family will probably support your idea even if it’s not so great.
Do you know why you are disengaging your social media fans? Social media channels give Marketers the opportunities for reach, to build a community and qual. Marketing topic(s):Social media analytics. Advice by Susanne Colwyn.
How to Create Your Social Media Marketing Ecosystem [INFOGRAPHIC]February 16, 2015In order to explain convergence in new communications we need to move beyond a single dimension to build interactive ecosystems.
Social situations are among the most important in our lives. Yet, there is a huge chance that you are oblivious to the plethora of unwritten social rules that structure everybody’s behaviour. Failing to comply to these cultural imprints can cause irreversible damage. Just following them blindly will not get you ahead. Hacking them, however, will […]
The purpose of infographics is to visualize data, to communicate information clearly and effectively. It's not an easy thing to do, as it requires a designer to understand the data first, then visualize the way to display it for others.
Every business has their secret weapon to bring in new customers. Today’s topic of discussion centers around one such secret if you have none for your business. Do you think promoting your brand through your business Facebook page will suffice?
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
Why I Don’t Believe in Content MarketingMarch 09, 2015Content Marketing. No matter how hard marketers try to get away from buzzwords, there seems to be no way to avoid discussing a “content-driven strategy” at every.
What Is the Personality Type of Your Brand?February 25, 2015A brand personality type can be anything from eco-conscious to a source for education to trendy. This vibe and human part of a brand is the first thing that consumers connect to.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.