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The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain

The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain | Consumer behavior | Scoop.it
Too many startups develop products and services for ‘assumed’ wants and perceived needs. What about designing solutions for deeper desires?
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A Guide to Great Content Marketing: Buffer Case Study

A Guide to Great Content Marketing: Buffer Case Study | Consumer behavior | Scoop.it
I’ve been a big fan of Buffer for a while now, it has always been a very simple way to schedule across various social media platforms. This post isn’t about the merits of Buffer as a tool though.
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Overdoing it: Multiple perspectives confuse consumers - Phys.Org

Overdoing it: Multiple perspectives confuse consumers - Phys.Org | Consumer behavior | Scoop.it
Phys.Org Overdoing it: Multiple perspectives confuse consumers Phys.Org Dr.
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The State of Content Marketing In 2014 [INFOGRAPHIC]

The State of Content Marketing In 2014 [INFOGRAPHIC] | Consumer behavior | Scoop.it
Which tactics do content marketers currently prefer? Are they seeing the results that they expect? What does the future look like? This infographic illustrates the current state of content marketing among B2B and B2C businesses.
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The Power of First Impressions and Branding

The Power of First Impressions and Branding | Consumer behavior | Scoop.it
To be effective, the image we are branding our business with needs to reflect our business positively and accurately. It needs to begin with the first impression and carry on from there.
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Infographic: Understanding Consumer Email Behavior

Infographic: Understanding Consumer Email Behavior | Consumer behavior | Scoop.it
See on Scoop.it - Digital-News on Scoop.it today
“Late last week, the team at My.com reached out to MMW with results from a new survey of 1,000 U.S. internet users on email behavior.
See it on...
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Online consumer shopping habits & behavior [infographic]

Online consumer shopping habits & behavior [infographic] | Consumer behavior | Scoop.it
Trying to divine what's the in the minds of the online shopping public?

Lose the crystal ball and get all the numbers you need to see the big picture with this infographic from Invesp.
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Eight metrics that matter: How to measure customer service on social media | MyCustomer

Eight metrics that matter: How to measure customer service on social media | MyCustomer | Consumer behavior | Scoop.it
It's time to cast off the crude social media metrics for more sophisticated measurement.
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Buying Young: A Peek into the Psychology of Millennial Consumers

Buying Young: A Peek into the Psychology of Millennial Consumers | Consumer behavior | Scoop.it
There are some interesting Millennial consumer behaviors that can help marketers unclog their outreach efforts and execute razor-sharp strategies. (Isn't it about time you understood what a Millennial consumer really is?
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Glenn Carroll: The Value of Authenticity | Stanford Graduate School of Business

Glenn Carroll: The Value of Authenticity | Stanford Graduate School of Business | Consumer behavior | Scoop.it
One of the biggest trends driving consumer consumption during the past decade is the demand for authentic items: http://t.co/hSH03un9JA
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Consumer Behavior Research: The Future of Marketing Can be Found Today

Now researchers are armed with tools that enable us to access the subconscious drivers of behavior in ways we've never seen before. http://bit.ly/1lnH6gP.
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Loyalty vs Reputation: Which Sells Your Product Better? - Business 2 Community

Loyalty vs Reputation: Which Sells Your Product Better? - Business 2 Community | Consumer behavior | Scoop.it
Loyalty vs Reputation: Which Sells Your Product Better? Business 2 Community There is plenty of research about the impact of customer reviews (experiential content) on shoppers behavior.
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How Big Brand Logos Lure Consumers [INFOGRAPHIC] - PSFK

How Big Brand Logos Lure Consumers [INFOGRAPHIC] - PSFK | Consumer behavior | Scoop.it
This infographic shows how a simple design can influence and inspire global familiarity.
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Victor Juarez's curator insight, April 8, 2:35 PM

Logos y colores, mágica combinación!

Harriet Smythe's curator insight, May 14, 10:03 PM

Colours are incredibly important when choosing a logo, this is shown in this info graphic. And the colours chosen will be used throughout the brand and all the marketing that goes with it.

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For Greater Happiness, Spend Your Money on 'Life Experiences': Study - HealthDay

For Greater Happiness, Spend Your Money on 'Life Experiences': Study - HealthDay | Consumer behavior | Scoop.it
Medical Xpress For Greater Happiness, Spend Your Money on 'Life Experiences': Study HealthDay Researchers interviewed people before and after they made purchases and found that consumers felt life experiences -- like a weekend trip -- made them...
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Advertisers appeal to 'egocentric' youth culture - Daily News Egypt

Advertisers appeal to 'egocentric' youth culture - Daily News Egypt | Consumer behavior | Scoop.it
Advertisers appeal to 'egocentric' youth culture Daily News Egypt The whole experience the consumer goes through in searching for a product that has his own name and buying it is generally fun and attractive, said Mona Amer, associate professor of...
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These Are 10 Biggest Myths in Psychology - Fars News Agency

These Are 10 Biggest Myths in Psychology - Fars News Agency | Consumer behavior | Scoop.it
Fars News Agency These Are 10 Biggest Myths in Psychology Fars News Agency In a great many carefully controlled laboratory trials, subliminal messages did not affect subjects' consumer choices or voting preferences.
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8 ways connected devices will change everyday life for your consumer

8 ways connected devices will change everyday life for your consumer | Consumer behavior | Scoop.it
New technology includes devices that make our daily lives easier by analysing personal data and customising products and services appropriately. What media companies do with this change in consumer behaviour could be key to the industry’s future.
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How apologies influence consumer behavior | Steve Curtin

How apologies influence consumer behavior | Steve Curtin | Consumer behavior | Scoop.it
A study by researchers at the University of Nottingham’s School of Economics found that apologies can be more valued by customers than compensation.
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Uncovering the Relationship Between the Conscious and Unconscious Mind of a Consumer - The Agency Post

Uncovering the Relationship Between the Conscious and Unconscious Mind of a Consumer - The Agency Post | Consumer behavior | Scoop.it
Can marketers unlock a brands hidden vulnerabilities or hidden potential by understanding more about the mind of the consumer? (RT @AgencyPost: Does research predict consumer behavior?
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The Analytics Mandate | MIT Sloan Management Review

The Analytics Mandate | MIT Sloan Management Review | Consumer behavior | Scoop.it
The 2014 Data & Analytics Report by MIT Sloan Management Review and SAS finds that an analytics culture offers better outcomes.
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Marketing Psychology Magic: Capturing Consumer Attention

Marketing Psychology Magic: Capturing Consumer Attention | Consumer behavior | Scoop.it
Before psychologists and brain scientists began diving deep into the workings of the human mind, there existed a set of individuals who were well-established experts in behavioral economics.These (Marketing Psychology Magic: Capturing Consumer Attention...
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Top 8 Social Listening Tools That Do Way More Than Listen

Top 8 Social Listening Tools That Do Way More Than Listen | Consumer behavior | Scoop.it
With the constant flow of emerging social marketing resources, there quickly becomes more to manage and more data to uncover.
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E-books v paper? - Financial Times

E-books v paper? - Financial Times | Consumer behavior | Scoop.it
E-books v paper?
Financial Times
But is there any more to the decision than cost and convenience? On this question, the answer suggested by numerous studies into the neuroscience and psychology of reading in different formats is an emphatic yes.
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Consumer Psychology with Marketing | Tiger Marketing

Consumer Psychology with Marketing | Tiger Marketing | Consumer behavior | Scoop.it
Ensure your marketing campaigns go from good to outstanding by understanding your target audience (#FunFactFriday.
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Are these the top key trends in understanding consumer behaviour?

Are these the top key trends in understanding consumer behaviour? | Consumer behavior | Scoop.it

"Fluid, hyperconnected and highly personal; how can brands tap into today’s urban tribes? ..."


Via Leona Ungerer
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Google Releases "Our Mobile Planet" Data

Google Releases "Our Mobile Planet" Data | Consumer behavior | Scoop.it
The numbers are in and mobile usage among consumers is up across the board. Check out the highlights from Google and Ipsos latest research. | See more about mobiles and planets.
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