Question: When (and how) should you fire a customer? If They Cause 80 Percent of Your Headaches “The 80/20 rule states that 20 percent of your customers are accounting for 80 percent of your headaches.
Love Hillary Clinton or not, the 404 error page on her website is brilliant for a few reasons. It shows that she has a sense of humor. It shows she has a good marketing team. And, everyone loves a good pun.
"You’re driving home one evening after a long day at work when suddenly your Apple Watch massages your wrist to get your attention. You look at your wrist and see it’s just another celebrity update on Twitter ..."
Question: I invented something that I think has potential to become a business. What is one thing I should NOT forget to do next? Get Real Feedback “Your friends and family will probably support your idea even if it’s not so great.
Do you know why you are disengaging your social media fans? Social media channels give Marketers the opportunities for reach, to build a community and qual. Marketing topic(s):Social media analytics. Advice by Susanne Colwyn.
How to Create Your Social Media Marketing Ecosystem [INFOGRAPHIC]February 16, 2015In order to explain convergence in new communications we need to move beyond a single dimension to build interactive ecosystems.
Every business has their secret weapon to bring in new customers. Today’s topic of discussion centers around one such secret if you have none for your business. Do you think promoting your brand through your business Facebook page will suffice?
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
Why I Don’t Believe in Content MarketingMarch 09, 2015Content Marketing. No matter how hard marketers try to get away from buzzwords, there seems to be no way to avoid discussing a “content-driven strategy” at every.
What Is the Personality Type of Your Brand?February 25, 2015A brand personality type can be anything from eco-conscious to a source for education to trendy. This vibe and human part of a brand is the first thing that consumers connect to.
"There is an attractive simplicity to the notion that consumers choose what they most prefer, that they are logical decision-makers with abundant time and complete insight into the factors determining ..."
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