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Social Media Demographics

Social Media Demographics | Consumer behavior | Scoop.it
Steadily increasing usage worldwide shows remarkable figures about social media demographics.
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O pecado capital da Distribuição Moderna

O pecado capital da Distribuição Moderna | Consumer behavior | Scoop.it
Atente na imagem deste artigo. Pode ver alguns exemplos de produtos vendidos nas grandes superfícies, supermercados ou mercearias de bairro, nomeadamente: vinhos, champôs, vestuário ou alimentos para animais. Estes 4 tipos de produtos têm origens bastante diferenciadas e processos de produção distintos. Na mente dos consumidores, têm posicionamentos diferentes e evocam memórias por vezes díspares.…
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Sea-change in Consumer Behavior: Retailers Need to Catch Up

Sea-change in Consumer Behavior: Retailers Need to Catch Up | Consumer behavior | Scoop.it
Top executives say the current retail climate is no longer business as usual and consumer-oriented change is essential.
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We're Ruled by Our Emotions, and So Are the Ads We Watch

We're Ruled by Our Emotions, and So Are the Ads We Watch | Consumer behavior | Scoop.it
It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with brands. They drive our nonconscious decisions and play a major role in our conscious decisions, too.
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The eight essentials of innovation | McKinsey & Company

The eight essentials of innovation | McKinsey & Company | Consumer behavior | Scoop.it
Strategic and organizational factors are what separate successful big-company innovators from the rest of the field. A McKinsey Quarterly article.
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Facebook releases guide on transformational trends and what they mean for marketers

Facebook releases guide on transformational trends and what they mean for marketers | Consumer behavior | Scoop.it

"Facebook has released a new report highlighting the ways in which social media and digital technologies are playing a part in changing behaviors and trends across the world ..."


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Psychology of consumer behaviour aka to buy or not to buy

Psychology of consumer behaviour aka to buy or not to buy | Consumer behavior | Scoop.it
What goes on in a person’s mind when they are in a buying situation?
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New Scams to Avoid in 2016

New Scams to Avoid in 2016 | Consumer behavior | Scoop.it

Scammers are finding creative ways to defraud consumers in 2016. Consumer Reports explains how to protect yourself from new scams.

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Três ferramentas para virar o seu negócio do avesso

Três ferramentas para virar o seu negócio do avesso | Consumer behavior | Scoop.it
Vivemos uma era maravilhosa: nunca os gestores e marketers tiveram acesso a tantas ferramentas disruptivas como na actualidade. Há novas soluções para “mudar o chip” da gestão tradicional: Design t...
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25 formas para tornar produtos e serviços relevantes

25 formas para tornar produtos e serviços relevantes | Consumer behavior | Scoop.it
Afinal, o que é a relevância? A relevância consiste numa relação, um “trigger” importante para nós de alguma forma, para com o objecto da experiência. É um ou vários factores que despertam interess...
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The New Golden Rule of Consumer Behavior

The New Golden Rule of Consumer Behavior | Consumer behavior | Scoop.it
Peace on Earth and goodwill toward man--admirable concepts, particularly at this time of year, but still considerably lacking among the general public as of late. You see, 'commercialism' has become the C-word that defines the season, not 'Christmas' or 'Chanukah' even, putting the focus on 'me' ahead of 'we' more and more each year. Thus, as shoppers make their final purchases and travelers embark upon their journey home, we must take some time to assess how our self-involved behaviors impact those around us.
Francisco Teixeira's insight:
verdade!
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How Emotions Influence What We Buy

How Emotions Influence What We Buy | Consumer behavior | Scoop.it

Emotions influence almost all human decision-making, but are especially important to consumer purchase decisions.

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How Consumer Behaviors Change During the Holidays (Infographic)

How Consumer Behaviors Change During the Holidays (Infographic) | Consumer behavior | Scoop.it

While most shoppers makes a purchase based on multiple touch points and are influenced by brand allegiance, holiday shoppers are more likely to purchase on first visit and are more influenced by cost.

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Brands should be targeting attitudes and emotions, claims Omnilotus

Brands should be targeting attitudes and emotions, claims Omnilotus | Consumer behavior | Scoop.it

After a recent study by Network Research revealed consumers are relating to brands based on rational and emotional attitudes, Omnilotus is urging brands to change their marketing approach to appeal to attitude and emotions...

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Consumer behavior expert explains the psychology of the return policy

Consumer behavior expert explains the psychology of the return policy | Consumer behavior | Scoop.it

With the holiday season well in our rear-view mirror, return season is upon us!

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25 Powerful Creative Problem Solving Questions You Can Use for Any Challenge - SmartStorming

25 Powerful Creative Problem Solving Questions You Can Use for Any Challenge - SmartStorming | Consumer behavior | Scoop.it
Asking powerful questions can be a highly effective method for enhancing group discovery and creative problem solving. The right question, asked at the appropriate moment, can transform the unknown into new understanding, simplify complex issues, stimulate leaps in imagination, shift a group out of the doldrums, and quickly refocus efforts that have veered off onto unproductive tangents.

Via Ariana Amorim
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Nicole Copeland's curator insight, February 4, 11:37 AM

Powerful questions can help learners take a new path. Sometimes that makes all the difference.

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8 Psychological Principles That’ll Double Your Sales

8 Psychological Principles That’ll Double Your Sales | Consumer behavior | Scoop.it

Behind all great marketing, there is one thing... Understanding. When you understand your customer, you can understand how to create ...

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Euclid Analytics Successful Series C Means More Consumer Behavior Tracking

Euclid Analytics Successful Series C Means More Consumer Behavior Tracking | Consumer behavior | Scoop.it
The brick-and-mortar retail store is still the front-line operation for many major retailers out there, as well as several not-so-major operations. Tracking the behavior of their consumers, though, is somewhat difficult, as there's no handy IP trail to follow like on a website. Euclid Analytics is out to change that, and has solicited a hefty $20 million from a recent Series C effort to help push that initiative.
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O pecado capital da Distribuição Moderna (II)

O pecado capital da Distribuição Moderna (II) | Consumer behavior | Scoop.it
Grosso modo, a distribuição é o sistema multifacetado que permite que os produtos se movimentem da produção para o consumo, podendo haver mais ou menos intermediários envolvidos no processo. A verdade, é que ao longo dessa “movimentação”, na maioria dos casos há um acrescento de valor ao produto. Isto porque o sistema de distribuição inclui…
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5 Psychology Tactics That Will Help Retailers Win Customers' Hearts and Minds

5 Psychology Tactics That Will Help Retailers Win Customers' Hearts and Minds | Consumer behavior | Scoop.it
Instead of relying on shock-and-awe tactics this holiday season, here is how businesses should approach their battle for consumers' dollars.
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The Complete Guide to Understanding Consumer Psychology

Understanding the psychology of your visitors will help you maximize your revenues.

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Tech Predictions for 2016: The Rise of Artificial Intelligence

Tech Predictions for 2016: The Rise of Artificial Intelligence | Consumer behavior | Scoop.it

Futurist organization predicts algorithms, bots, cognitive computing and ambient proximity will profoundly affect marketing practice in 2016.

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Psychological Strategies to Increase eCommerce Sales [Infographic]

Psychological Strategies to Increase eCommerce Sales [Infographic] | Consumer behavior | Scoop.it

If you're an eCommerce brand, you know the struggle of trying to get into your customers' minds to understand their purchasing habits.

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Mapping the customer experience: innovate using customer experience j…

Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves th…
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The Father Of Video Games Was A Refugee To America

The Father Of Video Games Was A Refugee To America | Consumer behavior | Scoop.it
“I suggested that we do something drastically different with a TV set. But the chief engineer said, ‘Forget it.'"
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What a great story!

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