New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
O low cost (baixo custo) não é um fenómeno novo – tem mais de 40 anos. É normalmente associado às companhias aéreas que aderiram ao conceito, mas empresas de diferentes sectores já há muito vêm trabalhando a oferta low cost: telecomunicações, distribuição ou mobiliário são alguns exemplos. Ter um modelo low cost, não é o…
by Barbara Thau It’s no secret that online shopping continues to redefine consumer buying behavior. While supermarkets have been late to the online party, that’s now changing rapidly. Last month, Target began testing a same-day grocery delivery service with Instacart. Meanwhile, Amazon has been piloting AmazonFresh groceries in select markets to gauge consumer buying behavior, …
Is there a science or psychology to pricing your client's property? I believe there is, and that price is a direct function of marketing. A strategic market price will complement your marketing campaign and position your client's home effectively in the marketplace. Let's look at the four ways that psychology can influence the price.
Weather is the second biggest influence of consumer behaviour after the economy. It affects consumers’ emotional state, drives their purchase decisions, and dictates how much they are willing to spend.
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