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Guest Post: Are Documentaries Affecting How We Eat?

Guest Post: Are Documentaries Affecting How We Eat? | Consumer behavior | Scoop.it
For those who have been closely following consumer trends, this comes as little surprise, as Americans have reduced out-of-home dining and cook food at home more regularly. One part stretching household budgets and another part finding ...
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Consumer behavior
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The Road to the Top: Personal Branding Examples in Professional Services

The Road to the Top: Personal Branding Examples in Professional Services | Consumer behavior | Scoop.it
In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. Which tools and techniques have high-visibility experts used to take their reputations to the next level?
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Uma fotografia com flash a este poster permite detetar cancro do olho

Uma fotografia com flash a este poster permite detetar cancro do olho | Consumer behavior | Scoop.it
Numa campanha para a instituição de caridade inglesa Childhood Eye Cancer Trust (CHECT), a Wunderman criou um conjunto de posters interativos que … Ver mais

Via Sara Barros
Francisco Teixeira's insight:

Uau. Tão simples, e tão poderoso...

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Assessing the Accuracy of 2014’s Marketing Predictions [INFOGRAPHIC]

Assessing the Accuracy of 2014’s Marketing Predictions [INFOGRAPHIC] | Consumer behavior | Scoop.it
Here is a look at five 2014 marketing predictions — two that came true, two that were false, and one that had mixed results.
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12 Great Resources for Diving Into Consumer Psychology

12 Great Resources for Diving Into Consumer Psychology | Consumer behavior | Scoop.it
Check out these books, talks and courses, some of which are free, to really understand what makes your customers tick.
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Buddy Profiling: The Latest Big Data Tool

Buddy Profiling: The Latest Big Data Tool | Consumer behavior | Scoop.it
Our social networks have incredible value in collecting data for business decisions.
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The convenience-store comeback

The convenience-store comeback | Consumer behavior | Scoop.it
SHOPPING in Britain in the 1950s used to be an arduous task. Back then the high street was dominated by smaller specialist stores, which offered only a limited range...
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Ebook landscape transformed as consumer behaviour evolves | The Wall Blog

The ever-changing ebook landscape has evolved once again – tablets and kindles are history. A recent survey commissioned by Publishing Technology reveals t
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Are Men or Women More Brand-Loyal?

Are Men or Women More Brand-Loyal? | Consumer behavior | Scoop.it
Who's more brand loyal - men or women? Probably the only real correct answer is that it depends (sorry). And that appears to be the case according to recent study [pdf] results from Ipsos MediaCT, Hearst Magazines and FleishmanHillard, although men are more likely to describe themselves as loyal...
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Whitepapers

Whitepapers | Consumer behavior | Scoop.it
@asda We've commissioned a #whitepaper on #DIY consumer buying behavior! Download your free copy today! http://t.co/jzUfhETVBb
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What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity

What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity | Consumer behavior | Scoop.it
We spend a fair share of time talking about the different types of content you could create. Lists. Infographics. Video. Interviews. That seems to be the pressing question for busy content marketers: what kind of content should I create?
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Cereal psychology: Mascot eye contact sparks consumer trust

Cereal psychology: Mascot eye contact sparks consumer trust | Consumer behavior | Scoop.it
Mascots on breakfast cereals that gaze directly into a consumer’s line of vision can spark trust; findings that researchers say could be used to fuel growth of better-for-you lines.
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Are You Leveraging Trends Organically?

Are You Leveraging Trends Organically? | Consumer behavior | Scoop.it
As content marketers, our goal is to authentically connect and engage with consumers. By trying to set the trends, are we manufacturing experiences? Shouldn’t we be letting our online audiences organically set trends themselves?
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A Behavioral Manifesto: Measuring and Managing Customer Experience and Loyalty

A Behavioral Manifesto: Measuring and Managing Customer Experience and Loyalty | Consumer behavior | Scoop.it
Marketers and voice-of-the-customer (VoC) champions of the world, unite! You have nothing to lose but your shackles of outdated theories and measurements.
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50+ Marketing resources to stay ahead of the game – Commerce Sciences Blog

50+ Marketing resources to stay ahead of the game – Commerce Sciences Blog | Consumer behavior | Scoop.it

As marketers, we pride ourselves on coming up with fresh ideas. It’s how we stay ahead of the game.

So, where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course.

This is why I’ve decided to share these 50 great marketing resources – posts, blogs, and tools – helping you to move forward and grow your customer base.

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Yes There’s a Secret to Success, And It’s This

Yes There’s a Secret to Success, And It’s This | Consumer behavior | Scoop.it
This story was originally published on StartupCollective. Tradition is safe, easy and has brought your business success at some point. So why change it now? All too often, the urge to uphold existing methods can be detrimental to a company’s growth.
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10 Lessons Your Competitors Can Teach You About Content Marketing

10 Lessons Your Competitors Can Teach You About Content Marketing | Consumer behavior | Scoop.it
There is nothing wrong with a healthy dose of competition. In fact, competition shows that each party is striving to do their absolute best in order to meet some sort of overall goal.
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DareDo's curator insight, December 11, 3:44 AM

Deep content. Make sense. Highly valuable ;-)

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Vento criado pela passagem do metro aproveitado para gerar energia.

Vento criado pela passagem do metro aproveitado para gerar energia. | Consumer behavior | Scoop.it

Via Sara Barros
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Top 10 Marketing Techniques for Professional Services

Top 10 Marketing Techniques for Professional Services | Consumer behavior | Scoop.it
What are the top online and offline marketing techniques for your firm? This post outlines the top 10 marketing techniques for professional services firms.
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The Ad Contrarian: The Duality Of Consumer Behavior

The Ad Contrarian: The Duality Of Consumer Behavior | Consumer behavior | Scoop.it
Named one of the worlds most influential advertising and marketing blogs by Business Insider
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5 Best Morning Rituals for a Super Productive Day

5 Best Morning Rituals for a Super Productive Day | Consumer behavior | Scoop.it
This post is in partnership with Inc., which offers useful advice, resources and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.
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Mobile commerce is changing consumer behavior > Mobile Commerce Press

Mobile commerce is changing consumer behavior > Mobile Commerce Press | Consumer behavior | Scoop.it
mobile commerce among consumers The report also notes that 75% of mobile consumers make use of
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Consumer Behavior and Kohl's Art of Persuasion

Consumer Behavior and Kohl's Art of Persuasion | Consumer behavior | Scoop.it
As the retail industry enters its busiest shopping period of the year heading into Thanksgiving and the holidays, many of us will be bombarded by sales, deals, and discounts galore. Even in the slo...
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Simple advice on product psychology

Simple advice on product psychology | Consumer behavior | Scoop.it
We distill the latest research in behavioural economics & consumer psychology down into easy-to-understand little brain gems for decision-makers to use and share.
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