Consumer behavior
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Guest Post: Are Documentaries Affecting How We Eat?

Guest Post: Are Documentaries Affecting How We Eat? | Consumer behavior | Scoop.it
For those who have been closely following consumer trends, this comes as little surprise, as Americans have reduced out-of-home dining and cook food at home more regularly. One part stretching household budgets and another part finding ...
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The Principles of Service Design Thinking - Building Better Services

Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an existing service or to create a new service from scratch.
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20 Books Every Marketer Should Read in 2016

20 Books Every Marketer Should Read in 2016 | Consumer behavior | Scoop.it
These books are must-reads for marketers in 2016. Any one of them would make a great gift—but don’t forget to add them to your wish list, too.
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Customer Service is Dead… Welcome to the Customer Experience

Customer Service is Dead… Welcome to the Customer Experience | Consumer behavior | Scoop.it
Customer experience is key!
Having your message properly understood by your audience is an essential aspect of that. https://t.co/n7IqLzpave
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The new digital divide: The future of digital influence in retail | Deloitte University Press

The new digital divide: The future of digital influence in retail | Deloitte University Press | Consumer behavior | Scoop.it

"Today, retailers almost universally recognize that digital has reshaped customer behavior and shopping forever. So why are so many traditional brick-and-mortar retailers still so far behind at creating the digital experiences that customers really want? ..."


Via Leona Ungerer
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What Do Consumers Want in the Mobile Shopping Experience?

What Do Consumers Want in the Mobile Shopping Experience? | Consumer behavior | Scoop.it
Mobile users do everything on their phone including chatting, socializing, researching, and of course shopping. Mobile already accounts for 30% of ecommerce and according to company Coupofy.com, mobi…
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5 Essential Ways to Win Customer Loyalty

5 Essential Ways to Win Customer Loyalty | Consumer behavior | Scoop.it
Proactive customer engagement, agent empowerment, and an authentic human touch go a long way toward gaining loyal customers.
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How the Digital Age Rewrites the Rule Book on Consumer Behavior

How the Digital Age Rewrites the Rule Book on Consumer Behavior | Consumer behavior | Scoop.it
The authors of a new book on market research explain how a shift in consumer decision-making is fundamentally changing marketing.
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Fashion Trends 2016: Google Data Shows What Shoppers Want

Fashion Trends 2016: Google Data Shows What Shoppers Want | Consumer behavior | Scoop.it
Check out this year's top trends based on search patterns and geographic data.
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5 Ways for Ecommerce Websites to Build Trust

5 Ways for Ecommerce Websites to Build Trust | Consumer behavior | Scoop.it
Ecommerce trust can be a challenge to build, but it will pay off with higher conversion rates and ecommerce revenue.
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The CEO guide to customer experience | McKinsey & Company

The CEO guide to customer experience | McKinsey & Company | Consumer behavior | Scoop.it
Companies that create exceptional customer experiences can set themselves apart from their competitors.
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How to understand the Consumer Culture & Behavoiur

It's a myth that the Customer & Consumer are the same, but it's not, so first let us understand the difference between Customer & Consumer
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Como reinventar uma loja IKEA

Como reinventar uma loja IKEA | Consumer behavior | Scoop.it
Estou a desenvolver uma versão Beta de uma espécie de “Análise de Proximidade”. É uma continuação natural da minha actividade e investigação em Comportamento do Consumidor. Essa análise, tem como objetivo responder à seguinte questão: O quanto uma entidade (marca, loja, produto, serviço, cidade, instituição, evento…) está próxima dos seus clientes? A “Análise de proximidade” assenta…
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Retailers trigger this emotion to make you spend more

Retailers trigger this emotion to make you spend more | Consumer behavior | Scoop.it
New research shows how stores can use shoppers' aversion to regret to get consumers to spend more.
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Consumer Psychology for Conversion Rate Optimization #semrushchat

Consumer Psychology for Conversion Rate Optimization #semrushchat | Consumer behavior | Scoop.it
We decided to discuss consumer psychology as it relates to CRO during our weekly SEMrush Chat. To figure out how to use the power of psychology to
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How to Build a Customer Journey Map that Works

How to Build a Customer Journey Map that Works | Consumer behavior | Scoop.it
If you’ve searched for information about how to build a customer journey map, you’ve likely encountered a dizzying array of different approaches. Your search may have left you asking questions like: Why do journey maps all look so different from one another? Where should I start if I’m interested in creating a journey map? How…
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High-End Shopping In The Sharing Economy: Now We Can All Have Couture

High-End Shopping In The Sharing Economy: Now We Can All Have Couture | Consumer behavior | Scoop.it
Between consignment e-tailers and luxury-label rental sites, consumers are approaching designer fashion with a whole new mentality.
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Are you looking at me? Why companies like to turn products into people

Are you looking at me? Why companies like to turn products into people | Consumer behavior | Scoop.it
Anthropomorphism—giving human characteristics to animals, objects, constellations, and other nonhuman things—is a natural and ancient human inclination.
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Design and the Self

Design and the Self | Consumer behavior | Scoop.it
Everywhere we go, we are surrounded by bad design — from airplane seats that distort our posture to aesthetically inelegant cars…
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Jeff French's curator insight, September 7, 4:24 AM
Great summary of how design impacts feeling and behaviour
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Ice cream trends are hot -- and getting hotter | SmartBrief

Ice cream trends are hot -- and getting hotter | SmartBrief | Consumer behavior | Scoop.it
Ice cream trends are hot - & getting hotter https://t.co/d5b1cooQpy #IceCream consumption is increasing more compared to any other dessert!
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Demand for fragrances remain stable, but consumer behaviour is changing

Demand for fragrances remain stable, but consumer behaviour is changing | Consumer behavior | Scoop.it
Perfume is of the ages, and today, while no longer the distinguished of the rich and famous, it has become a multi-billion dollar industry.
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A new study should have Coke and Pepsi terrified

A new study should have Coke and Pepsi terrified | Consumer behavior | Scoop.it
People in Berkeley, California, significantly cut back on soda after the city introduced a tax on sugary beverages.
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Six trends that will impact consumer behaviour in the years to come

Six trends that will impact consumer behaviour in the years to come | Consumer behavior | Scoop.it
Companies need to adapt and innovate to keep up – or face becoming obsolete.
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3 Elements of a Better Customer Experience

3 Elements of a Better Customer Experience | Consumer behavior | Scoop.it
Companies that treat customer service like an afterthought needn't worry -- their competition will take care of the rest.
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5 tácticas para ir ao seu bolso (sem que dê por isso)

5 tácticas para ir ao seu bolso (sem que dê por isso) | Consumer behavior | Scoop.it
Gastar dinheiro é chato. A simples noção de que estamos a gastar é, já em si, desconfortável. Quanto mais consciência tivermos de que o dinheiro nos está a sair do bolso, pior. Gastar implica uma "dor" na nossa saúde financeira (“pain of payment” – emoções negativas que experienciamos quando pagamos com dinheiro - ver Prelec &…
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Building Your 2016 Content Strategy [Infographic]

Building Your 2016 Content Strategy [Infographic] | Consumer behavior | Scoop.it
This infographic from ZenContent outlines some key elements and considerations in developing a solid content marketing strategy.
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