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Coworking is all about collaborative innovation

Coworking is all about collaborative innovation | Consumer behavior | Scoop.it
You are here: Home > Coworking is all about collaborative innovation: Deskmag releases Global Coworking Survey Results. Deskmag, the world's premier online magazine for coworking, just released it's 1st Results of the ...
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Loyalty vs Reputation: Which Sells Your Product Better? - Business 2 Community

Loyalty vs Reputation: Which Sells Your Product Better? - Business 2 Community | Consumer behavior | Scoop.it
Loyalty vs Reputation: Which Sells Your Product Better? Business 2 Community There is plenty of research about the impact of customer reviews (experiential content) on shoppers behavior.
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How Big Brand Logos Lure Consumers [INFOGRAPHIC] - PSFK

How Big Brand Logos Lure Consumers [INFOGRAPHIC] - PSFK | Consumer behavior | Scoop.it
This infographic shows how a simple design can influence and inspire global familiarity.
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Victor Juarez's curator insight, April 8, 5:35 PM

Logos y colores, mágica combinación!

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For Greater Happiness, Spend Your Money on 'Life Experiences': Study - HealthDay

For Greater Happiness, Spend Your Money on 'Life Experiences': Study - HealthDay | Consumer behavior | Scoop.it
Medical Xpress For Greater Happiness, Spend Your Money on 'Life Experiences': Study HealthDay Researchers interviewed people before and after they made purchases and found that consumers felt life experiences -- like a weekend trip -- made them...
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How happiness became a cultural obsession

How happiness became a cultural obsession | Consumer behavior | Scoop.it

"Happiness has become a core question of our lives. Some psychologists argue that this preoccupation with happiness may actually be making us less happy ...""


Via Leona Ungerer
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The Business of Laughter - Guardian Liberty Voice

The Business of Laughter - Guardian Liberty Voice | Consumer behavior | Scoop.it
Guardian Liberty Voice The Business of Laughter Guardian Liberty Voice At the Humor Research Lab (HuRL), McGraw and his team “conduct state-of-the-art experiments” to find out what makes things funny.
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Understanding the Types of Consumer Buying Behavior - Business 2 Community

Understanding the Types of Consumer Buying Behavior - Business 2 Community | Consumer behavior | Scoop.it
Business 2 Community Understanding the Types of Consumer Buying Behavior Business 2 Community Though it might have seemed unreasonable, sense can be made from such a trend when you begin to investigate the types of consumer buying behavior from a...
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5 Bad Money Habits You Can Fix Right Now - Huffington Post

5 Bad Money Habits You Can Fix Right Now - Huffington Post | Consumer behavior | Scoop.it
5 Bad Money Habits You Can Fix Right Now
Huffington Post
New data from the Journal of Consumer Psychology shows that, when considering a product, we tend to value it more when we simultaneously experience a sensation of warmth.
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Why We Can't Stop Liking the Brands We Loved as Kids

Why We Can't Stop Liking the Brands We Loved as Kids | Consumer behavior | Scoop.it
A story of neural networks and affect-based heuristics. Also, Tony the Tiger. (#Advertising #Consumer #Psychology http://t.co/hAC2Eicm7a)
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Oksana alexeichik's curator insight, March 20, 9:06 PM

targeted from a young age to grow into loyal consumers as adults.. To what extreme is our consumer behavior a reflection from our child hood ...

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Does Your Marketing Have a High Emotional IQ?

Does Your Marketing Have a High Emotional IQ? | Consumer behavior | Scoop.it
Emotions have a powerful influence on decision-making and behavior. When you leverage the power emotion, you can create more engaging content and connect with your audience in a real way.
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Ilina Dimitrova's curator insight, March 9, 8:49 PM

Good read for #marketers #growthhackers.

Hyungjin Shin's curator insight, March 20, 1:12 AM

Since the digital appeared, the importance of content marketing has become more and more noticeable. In order to succeed with content marketing, emotional factors and colours should be considered like this author said. In other words, for example, if actors’ performing was not natural or colours are used wrongly, then it is difficult to appeal to customers even the story was well-written. Thus, I would like to share my ideas about content (story-telling) marketing to supplement author’s statement. If you look at the scarecrow (http://www.youtube.com/watch?v=lUtnas5ScSE&feature=player_detailpage), the brand name of ‘Chipotle’ only appears in the last scene of the video. This can mean if those Viewers or potential customers felt positively after they watch it, then it is more likely to link and sustain their feelings to positive experience of that company’s brand. In addition, content marketing improves its image by showing the respectfulness and meaningful. For this reason, I think it is different to general repeated marketing because content marketing can make positive brand image. I think that is why many globalized company also invest a lot of money on this kind of content production. In summary, in this article, the author is explaining how important it is to consider emotional impacts and maximizing its effectiveness in order to make content more affluent. The author also mentioned five most commonly used emotional marketing and they are fear, guilt, pride, greed and love. Other than this, he tells us how colours are used as well, but did not provide any examples. So, I want to share some of examples I can think of:

For example, Red – it makes people feel in emergency situation other than excitement. This is why used for ‘SALE’ tag. Blue – bank of America, ANZ, BNZ (Many Banks use this coluor because blue = truthfulness). Marketers should refer to the information of people are influenced by colours and emotional factors.

Therefore, they should more concentrate on emotions not logical or rational explanation and they can only present most effectively through content marketing.

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Book Club: Who Cares How Consumers Feel?

Book Club: Who Cares How Consumers Feel? | Consumer behavior | Scoop.it
Each month, we are treated to the release of several surveys of consumer sentiment. The most prominent come from the Conference Board and the University of Michigan.
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Luxury Branding: Psychology of the Luxury Driven Consumer | Brand Marketing Psychology

Luxury Branding: Psychology of the Luxury Driven Consumer | Brand Marketing Psychology | Consumer behavior | Scoop.it
What is it that makes a luxury brand desirable? In the world of luxury brand marketing, the main factor we tend to look at of our consumers is their income and their assets.
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LRW Blog | Re-envisioning Customer Experience with Virtual Reality

LRW Blog | Re-envisioning Customer Experience with Virtual Reality | Consumer behavior | Scoop.it
Virtual reality allows us to design customer-winning stories & actual immersive experiences that shape minds, perception, and even, behavior. (The Proteus Effect influences BOTH social & #consumer behavior.
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How to Leverage LinkedIn for Professional Services Marketing

How to Leverage LinkedIn for Professional Services Marketing | Consumer behavior | Scoop.it
If you are a marketer, or a company executive, chances are you’re already on LinkedIn – the question is: Are you taking full advantage of this premier online networking platform?
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Are these the top key trends in understanding consumer behaviour?

Are these the top key trends in understanding consumer behaviour? | Consumer behavior | Scoop.it

"Fluid, hyperconnected and highly personal; how can brands tap into today’s urban tribes? ..."


Via Leona Ungerer
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Google Releases "Our Mobile Planet" Data

Google Releases "Our Mobile Planet" Data | Consumer behavior | Scoop.it
The numbers are in and mobile usage among consumers is up across the board. Check out the highlights from Google and Ipsos latest research. | See more about mobiles and planets.
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Men's Trends For Spring - Business Insider

Men's Trends For Spring - Business Insider | Consumer behavior | Scoop.it
Though it may not feel like it quite yet, it's officially spring — that means it's time to talk about men's spring fashions. The majority of men's New York Fashion Week collections were preppy and athletic, with lots of printed pants, ...
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You should know these - A List of Useful Educational Websites

You should know these - A List of Useful Educational Websites | Consumer behavior | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Susan Bainbridge
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Martyn Cooper's curator insight, April 8, 12:03 AM

Useful educational resources:

Joseph Palumbo, MBA,'s curator insight, April 8, 10:14 PM

Some great sites to further your education, exercise your brain.

Teresa De Santos's curator insight, April 10, 1:09 PM

En los listados siempre se encuentra algo nuevo

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7 Profound Ways to Unlock Doors into the New Consumer Mind #BBSradio - Who Is Michele Price

7 Profound Ways to Unlock Doors into the New Consumer Mind #BBSradio - Who Is Michele Price | Consumer behavior | Scoop.it
Reaching the new consumer mind is a different path than many businesses are traveling. Breakthrough radio talks with Kit Yarrow to clarify how to better reach customers.
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Dissecting consumer behaviour. Do you want to know the keys?

"Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services ..."


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Duas lembranças!

Duas lembranças! | Consumer behavior | Scoop.it
Caros subscritores, Aos poucos os membros do Consumer Behavior Portugal vão crescendo! Obrigado pelo voto de confiança!
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The Complete Guide to Understanding Consumer Psychology

The Complete Guide to Understanding Consumer Psychology | Consumer behavior | Scoop.it
Do you want to know what makes your visitors tick? Or, even better, understand what goes on in their minds?
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5 Tips for Smarketing [INFOGRAPHIC]

5 Tips for Smarketing [INFOGRAPHIC] | Consumer behavior | Scoop.it
Smarketing unifies the two typically opposing groups to create common, overreaching goals for them to achieve together. They can share the sales funnel and work in alignment to create a seamless transition for leads and customers within that funnel.
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Twelve consumer trends that shook the world

Twelve consumer trends that shook the world | Consumer behavior | Scoop.it
Twelve consumer trends that shook the world The Globe and Mail The trends may seem both familiar and odd.
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Marketing professor publishes study on mood and food choices - University of Delaware Review

Marketing professor publishes study on mood and food choices - University of Delaware Review | Consumer behavior | Scoop.it
Marketing professor publishes study on mood and food choices University of Delaware Review 25 in the Journal of Consumer Psychology that has since received attention from national and international publications, including Prevention, Men's Health...
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A Short Guide to Consumer Psychology for Online Shop Owners

A Short Guide to Consumer Psychology for Online Shop Owners | Consumer behavior | Scoop.it
Knowing consumers and their shopping habits is the key to making any e-commerce venture a success. There are many factors that influence the behavior of customers, some of which are things we don't usually expect.
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