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Understanding the African consumer

Understanding the African consumer | Consumer behavior | Scoop.it
The research also highlighted how consumer behaviour and trends differ between cities in the same country. “If you compare the cities with the rest of the country… you see very [noticeable] market differences in disposable ...
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Consumer behavior
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What Is 5G, and What Does It Mean for Consumers?

What Is 5G, and What Does It Mean for Consumers? | Consumer behavior | Scoop.it
You may just be getting 4G on your phone, but the wireless industry is already looking ahead to 5G.
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12 Reasons (and Ways) to End a Business Partnership

12 Reasons (and Ways) to End a Business Partnership | Consumer behavior | Scoop.it
Question: When (and how) should you fire a customer? If They Cause 80 Percent of Your Headaches “The 80/20 rule states that 20 percent of your customers are accounting for 80 percent of your headaches.
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Hillary Clinton 404 Error Page Brilliance: Great Content in Unexpected Places

Hillary Clinton 404 Error Page Brilliance: Great Content in Unexpected Places | Consumer behavior | Scoop.it
Love Hillary Clinton or not, the 404 error page on her website is brilliant for a few reasons. It shows that she has a sense of humor. It shows she has a good marketing team. And, everyone loves a good pun.
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Is driving with an Apple Watch safe? Is it legal?

Is driving with an Apple Watch safe? Is it legal? | Consumer behavior | Scoop.it

"You’re driving home one evening after a long day at work when suddenly your Apple Watch massages your wrist to get your attention. You look at your wrist and see it’s just another celebrity update on Twitter ..."


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9 Tips for Turning Your Invention Into a Business

9 Tips for Turning Your Invention Into a Business | Consumer behavior | Scoop.it
Question: I invented something that I think has potential to become a business. What is one thing I should NOT forget to do next? Get Real Feedback “Your friends and family will probably support your idea even if it’s not so great.
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Why do people unfollow brands on Social Media? [Infographic] - Smart Insights Digital Marketing Advice

Why do people unfollow brands on Social Media? [Infographic] - Smart Insights Digital Marketing Advice | Consumer behavior | Scoop.it
Do you know why you are disengaging your social media fans? Social media channels give Marketers the opportunities for reach, to build a community and qual. Marketing topic(s):Social media analytics. Advice by Susanne Colwyn.
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Neuromarketing Bats 1 for 6, Still Wins

Neuromarketing Bats 1 for 6, Still Wins | Consumer behavior | Scoop.it
In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But, the news is good.
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Sensory Marketing: What It Is and Why You Need It

Sensory Marketing: What It Is and Why You Need It | Consumer behavior | Scoop.it
Sensory Marketing: What It Is and Why You Need ItFebruary 24, 2015As a mobile marketer, it is time to begin looking at how your brand can benefit from sensory advertising.
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Social’s Significance in Marketing’s Big Data Lifecycle Gives a New Twist to TMI

Social’s Significance in Marketing’s Big Data Lifecycle Gives a New Twist to TMI | Consumer behavior | Scoop.it
Big data. A catchphrase that’s right up there with “lowest hanging fruit” and “80/20 rule” on the list of terms professionals love to break out in business meetings — and the reality is, it shoul
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Weather-Based Marketing

Weather-Based MarketingFebruary 24, 2015How to successfully use Weather-Based Marketing in the #Blizzard(s)2015 through Google AdWords, promoting relevant products, and real-time engagement.
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How to Create Your Social Media Marketing Ecosystem [INFOGRAPHIC]

How to Create Your Social Media Marketing Ecosystem [INFOGRAPHIC]February 16, 2015In order to explain convergence in new communications we need to move beyond a single dimension to build interactive ecosystems.
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Six Trends That Will Shape Consumer Behavior This Year

Six Trends That Will Shape Consumer Behavior This Year | Consumer behavior | Scoop.it
This article is by Hazel Barkworth, Cultural Insights Project Director, Added Value. 2014 looks set to be a year of demanding more.
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Antes de criar o seu modelo de producao entenda o modelo de satisfaca…

MAIO 2013 ANTES  DE  CRIAR  O  SEU  MODELO  DE  PRODUÇÃO,  ENTENDA  O   MODELO  DE  SATISFAÇÃO  DO  SEU  CONSUMIDOR   Por  Ed…
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Predict the Future of Your Business

Predict the Future of Your Business | Consumer behavior | Scoop.it
When people refer to Warren Buffett as the Oracle of Omaha, it’s not because he knows that when he drops a potato he knows it’s going to hit the ground.
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Facebook Groups: Your Business Tool to Drive Customer Engagement

​Every business has their secret weapon to bring in new customers. Today’s topic of discussion centers around one such secret if you have none for your business. Do you think promoting your brand through your business Facebook page will suffice?
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15 Principles Of Behavioral Psychology Sharp Marketers Exploit

15 Principles Of Behavioral Psychology Sharp Marketers Exploit | Consumer behavior | Scoop.it
Exceptionally great marketing motivates people. The world’s best marketers are experts in tools and techniques, but they’re also well-versed in behavioral psychology. They understand what makes p…
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The Wrong Font Can Kill You. Literally. Your Sales, Too.

The Wrong Font Can Kill You. Literally. Your Sales, Too. | Consumer behavior | Scoop.it
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
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Top 10 Trends in Luxury Retail – Havas LuxHub | TheMarketingblog

Top 10 Trends in Luxury Retail – Havas LuxHub | TheMarketingblog | Consumer behavior | Scoop.it
Over the next three-five years, the luxury retail scene will be driven by a number of key trends aimed at satisfying consumer needs, fuelling spending and
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Why I Don’t Believe in Content Marketing

Why I Don’t Believe in Content Marketing | Consumer behavior | Scoop.it
Why I Don’t Believe in Content MarketingMarch 09, 2015Content Marketing. No matter how hard marketers try to get away from buzzwords, there seems to be no way to avoid discussing a “content-driven strategy” at every.
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What Is the Personality Type of Your Brand?

What Is the Personality Type of Your Brand?February 25, 2015A brand personality type can be anything from eco-conscious to a source for education to trendy. This vibe and human part of a brand is the first thing that consumers connect to.
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Unconscious Thought Not So Smart after All

Unconscious Thought Not So Smart after All | Consumer behavior | Scoop.it
A study on decision-making stokes controversy over the power of a distracted mind, an idea popularized by Malcolm Gladwell's best-selling Blink
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Here’s How Caffeine Can Silently Kill Your Success

Here’s How Caffeine Can Silently Kill Your Success | Consumer behavior | Scoop.it
This post is in partnership with Inc., which offers useful advice, resources and insights to entrepreneurs and business owners. The article below was originally published at Inc.com.
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Irrational consumption: How consumers really make decisions

Irrational consumption: How consumers really make decisions | Consumer behavior | Scoop.it

"There is an attractive simplicity to the notion that consumers choose what they most prefer, that they are logical decision-makers with abundant time and complete insight into the factors determining ..."


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Infographic: Top 40 questions to ask before embarking on any change

Infographic: Top 40  questions to ask before embarking on any change | Consumer behavior | Scoop.it
40 Questions To Ask Yourself Before Making Changes --> http://t.co/4XDqlzD5h8 #Entrepreneurs #Innovation #Inspiration INFOGRAPHIC
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