Consumer behavior
Follow
7.2K views | +0 today
 
Scooped by Francisco Teixeira
onto Consumer behavior
Scoop.it!

Consumer Behavior Scoop it – o seu digest diário em Comportamento do Consumidor

Consumer Behavior Scoop it – o seu digest diário em Comportamento do Consumidor | Consumer behavior | Scoop.it
Olá a todos! A plataforma Scoop it é um meio bastante interessante para a partilha de ideias, sites, links ou vídeos em formato jornal.
more...
No comment yet.
Consumer behavior
Consumer behavior
Your new post is loading...
Your new post is loading...
Scooped by Francisco Teixeira
Scoop.it!

A cura vive na sombra

A cura vive na sombra | Consumer behavior | Scoop.it
Antes de a ciência médica entrar nas nossas casas e na sociedade, morria-se porque não se sabia. Não existiam os conhecimentos para tratar simples gripes. Simples infecções e bactérias acéfalas far...
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

http://marketingland.com/tapping-buyers-brain-psychology-driven-marketing-134923

Tap Into Buyer With Psychology-Driven Marketing via @marketingland http://t.co/sVmJzaVheB How will you get into the psyche of your consumer?
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

How 5 food marketing innovations are taking tech to the next level

How 5 food marketing innovations are taking tech to the next level | Consumer behavior | Scoop.it
Can high-tech marketing keep food and beverage brands fresh and exciting to consumers?
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

The sweet music of behavioural science: How brands are changing consumer behaviour

The sweet music of behavioural science: How brands are changing consumer behaviour | Consumer behavior | Scoop.it
Daniel Bennett of Ogilvy & Mather’s behavioural practice #ogilvychange explains that the application of behavioural science is...
Francisco Teixeira's insight:

www.franciscoteixeira.com

more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

The psychology behind consumer behaviour in multicultural markets | Rubric ZA

The psychology behind consumer behaviour in multicultural markets | Rubric ZA | Consumer behavior | Scoop.it
Studying consumer behaviour through the way that your target market responds to your product or service is important.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Consumer Psychology Isn't Always Complicated

Consumer Psychology Isn't Always Complicated | Consumer behavior | Scoop.it
When consumers share content, ask for or provide referrals, or reference positive or negative experiences, there doesn't have to be some deep, complicated, sub-consciously motivated reason.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

4 Ways to Drive More LinkedIn Traffic to Your Blog

4 Ways to Drive More LinkedIn Traffic to Your Blog | Consumer behavior | Scoop.it
It’s one of the most difficult things for a marketer: to use social media and achieve actual results. Anyone can go out and buy tens or hundreds of thousands of dollars in ads, but not all businesses have that kind of budget.
Francisco Teixeira's insight:
Post muito bom e completo!
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Futurist Mike Walsh: Food Producers Must Embrace Innovation to Succeed with Next Generation - IFT.org

RT @IFT: 8-year-olds are transforming consumer behavior in the food industry http://t.co/5UdUhAULu1 @mikewalsh #foodscience #foodtechnology…
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

LRW Blog | No Crystal Ball: Consumer Predictions in Surveys - LRW Blog

LRW Blog | No Crystal Ball: Consumer Predictions in Surveys - LRW Blog | Consumer behavior | Scoop.it
Collette Eccleston explains how market researchers should interpret and approach survey respondents' predictions for the future.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Learn how consumer-generated content is changing shopping behavior online and in stores

Learn how consumer-generated content is changing shopping behavior online and in stores | Consumer behavior | Scoop.it
As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights and publish our best in the Conversation Index.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Top 10 Things Everyone Should Know About Women Consumers

Top 10 Things Everyone Should Know About Women Consumers | Consumer behavior | Scoop.it
One of the world’s greatest emerging markets is closer than you think.  Women are the world’s most powerful consumers, and their impact on the economy is growing every year.
more...
No comment yet.
Rescooped by Francisco Teixeira from consumer psychology
Scoop.it!

The psychology of pricing and your brand - Brand Quarterly

The psychology of pricing and your brand - Brand Quarterly | Consumer behavior | Scoop.it

"Pricing is much more than just saying “How Much”. Are you hurting your brand and your profits by sending the wrong unconscious messaging to prospective purchasers? Would a few pennies lower or higher make a big difference? ..."


Via Leona Ungerer
more...
Gottfried's curator insight, July 7, 2:56 AM

Use the wrong digits, create the wrong sound in their heads, have mismatching typography and type sizes and you are heading in the direction of confusing your brand perception.

Scooped by Francisco Teixeira
Scoop.it!

4 Ways Consumer Behavior Is Shaping Restaurant Industry Demands (and Other Insights From the 19th Annual Restaurant Industry Conference)

4 Ways Consumer Behavior Is Shaping Restaurant Industry Demands (and Other Insights From the 19th Annual Restaurant Industry Conference) | Consumer behavior | Scoop.it
By Allison Levine, Foodable Contributor With demands for fairness, transparency and accountability when dealing with employees, customers and society-at-large, there are major influences shaping the restaurant industry. At the 19th Annual UCLA...
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

People Offer Better Ideas When They Can’t See What Others Suggest

People Offer Better Ideas When They Can’t See What Others Suggest | Consumer behavior | Scoop.it
Companies from BMW to Kraft have invested a good deal in soliciting “open innovation” ideas from consumers, but the results have been underwhelming: Of the more than 23,000 ideas gathered by Dell’s Idea Storm site, only 2% have been put to use, and...
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

The Top 10 Paid Social Media Hacks of All Time

It’s never been more important to include paid social media as part of your digital marketing strategy.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

4 Strategies for Reaching the Chinese Consumer

4 Strategies for Reaching the Chinese Consumer | Consumer behavior | Scoop.it
Slowing Chinese economic growth coupled with confidence-sapping tumult on the stock market have set alarm bells ringing at companies about their future growth prospects in China.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

3D Printing Is Changing the Way We Think

3D Printing Is Changing the Way We Think | Consumer behavior | Scoop.it
Surveys indicate that more than 30 percent of the top 300 largest global brands are now using or evaluating 3D printing (often with printing technology in-house) whether for prototyping and other innovation projects or in actual production of what...
Francisco Teixeira's insight:

www.franciscoteixeira.com

more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

How Aloe vera became a cure-all and cosmetic superstar

How Aloe vera became a cure-all and cosmetic superstar | Consumer behavior | Scoop.it
Its mucilaginous gel is big business and used daily by many, but until now we had no idea where Aloe vera came from or what makes it so special
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

The Recipe for Failure That Many Startups Fall For

The Recipe for Failure That Many Startups Fall For | Consumer behavior | Scoop.it
We couldn’t resist ourselves wondering how startups like Apple, Amazon, Google, and Facebook turned out as business juggernauts in our generation.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Can we predict consumer behaviour within professional services? | professional services research | consumer behaviour

Can we predict consumer behaviour within professional services? | professional services research | consumer behaviour | Consumer behavior | Scoop.it
How can we predict consumer behaviour within professional services?
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Twitter and Facebook serve different purposes for news consumption: Pew Research - Mobile Marketer - Social networks

Twitter and Facebook serve different purposes for news consumption: Pew Research - Mobile Marketer - Social networks | Consumer behavior | Scoop.it
Social media applications are drastically changing consumer behavior in terms of news consumption, but each platform has a different purpose, according to a new report from Pew Research.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Top 19 Social Media Management Tools

Top 19 Social Media Management Tools | Consumer behavior | Scoop.it
Do you get lost when trying to find the right social media management tools for your business? It seems like a new app or social media tool is popping up every day, and many of them handle a lot of the same tasks.
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Utilising Consumer Psychology To Maximise Your Online Offering - Brand Quarterly

Utilising Consumer Psychology To Maximise Your Online Offering - Brand Quarterly | Consumer behavior | Scoop.it
When you walk into a “Main Street” store your brain is being manipulated from the moment you walk in. Store owners can control the colours, the lighting, the temperature and a host of other factors to make you want to ...
more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

How Strong Are You?

How Strong Are You? | Consumer behavior | Scoop.it
How can we measure how strong we are?, you might be asking...

Let me propose a method, a simple selfassessment tool you may keep on reviewing:

In today's world we're measured by results, righ...
Francisco Teixeira's insight:

Uma excelente perspectiva do amigo Luis Cochofel. E simples :)

more...
No comment yet.
Scooped by Francisco Teixeira
Scoop.it!

Instagram Psychology: How Consumer Envy Can Drive Sales - Soldsie

Instagram Psychology: How Consumer Envy Can Drive Sales - Soldsie | Consumer behavior | Scoop.it
Instagram Psychology: How Consumer Envy Can Drive Sales http://t.co/GtI5h8qNMr http://t.co/Gzv15NZyOH
more...
No comment yet.