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Rescooped by Francisco Teixeira from consumer psychology
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Facebook releases guide on transformational trends and what they mean for marketers

Facebook releases guide on transformational trends and what they mean for marketers | Consumer behavior | Scoop.it

"Facebook has released a new report highlighting the ways in which social media and digital technologies are playing a part in changing behaviors and trends across the world ..."


Via Leona Ungerer
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Rescooped by Francisco Teixeira from Social Media For U
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | Consumer behavior | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss, Helder Gonçalves
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