Consumer behavior
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Rescooped by Francisco Teixeira from consumer psychology
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The psychology of pricing and your brand - Brand Quarterly

The psychology of pricing and your brand - Brand Quarterly | Consumer behavior | Scoop.it

"Pricing is much more than just saying “How Much”. Are you hurting your brand and your profits by sending the wrong unconscious messaging to prospective purchasers? Would a few pennies lower or higher make a big difference? ..."


Via Leona Ungerer
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Gottfried's curator insight, July 7, 2015 2:56 AM

Use the wrong digits, create the wrong sound in their heads, have mismatching typography and type sizes and you are heading in the direction of confusing your brand perception.

Ayu Dita's curator insight, August 3, 2015 5:41 AM

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Rescooped by Francisco Teixeira from consumer psychology
Scoop.it!

Brand Backlash: The ugly truth about beauty

Brand Backlash: The ugly truth about beauty | Consumer behavior | Scoop.it

"It's the marketing truism very few retailers are willing to admit out loud: we want only attractive and stylish people associated with our products..."

©


Via Leona Ungerer
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