Consumer behavior
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Rescooped by Francisco Teixeira from Serious Play
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The Science of the Story

The Science of the Story | Consumer behavior | Scoop.it
We know in our gut when we’re hearing a good story—and research is starting to explain why.

Via Ariana Amorim
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Rescooped by Francisco Teixeira from Digital Storytelling
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Seven steps to the perfect story

Seven steps to the perfect story | Consumer behavior | Scoop.it

Via José Carlos
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Lauren Scime's curator insight, July 25, 2013 4:46 PM

I would have to call this the "Joseph Campbell Lite" Infographic - still, a useful resource if only a reminder of the classic monomythic storytelling recipe.

Mervi Rauhala's curator insight, July 30, 2013 4:59 AM

Clever infographic!

 

John Thomas's curator insight, February 12, 2014 9:07 AM
Seven steps to the perfect story