Weather is the second biggest influence of consumer behaviour after the economy. It affects consumers’ emotional state, drives their purchase decisions, and dictates how much they are willing to spend.
Advertisements are very important in creating an image of a product in the minds of consumers. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact.
To provide a better understanding of what the ‘Internet of Things’ means, RS Components in the UK have put together this infographic which visualizes the Internet of Things and looks at how the term has advanced – and what it will come to encompass...
"With close to 4 million beacons deployed globally, last year was arguably the best year for proximity marketing yet. To add more excitement to the scenario, the latest numbers from Proxbook’s Q4 20 …"
Written by Cvetilena Gocheva | Community Manager, CustomerExperience.io With customer experience becoming the next competitive battleground, more businesses are starting to rethink how they can approach their customer centric transformation. If a company can understand what are consumers motivations and action preferences across major and minor touch points, it can effectively create activities around customers needs instead of arbitrary guessing. Creating a customer journey map is an important first step when it comes to customer experience transformation. Here are 5 steps to get you started with customer journey mapping. Prepare to Break Down Organizational Silos…
by Barbara Thau It’s no secret that online shopping continues to redefine consumer buying behavior. While supermarkets have been late to the online party, that’s now changing rapidly. Last month, Target began testing a same-day grocery delivery service with Instacart. Meanwhile, Amazon has been piloting AmazonFresh groceries in select markets to gauge consumer buying behavior, …
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