Earlier this morning, the consulting firm launched “Deloitte Digital.” Part offering and part organizational change, the initiative brings together a mix of business, technology, and creative expertise to address a perfect storm of technology change.
biThe ’always on’, 24/7 digital world demands a fresh approach from brands but the traditional client-agency relationship does not facilitate this, says a new report.
Jean-Baptiste Dézard's insight:
A bit oldie, but still true on how the gigantic agency model is being challenged, fragmented (somtimes shattered) , re-assembled as a collaborative network of best-of-breeds. What kind of governance should brands adopt ? Any insights ?
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