In B2B sales and marketing, content is considered king by many today. The objective is to provide a better experience for our prospects and customers who are reading and/or following our content development.
However, have we really re-invented how we develop content, or are we just restating old stuff in new written articles, posts, and tweets?
Perhaps we can learn a thing or two from journalist who tend to be on the edge of the learning curve. Let's face it, no readers, no job, for a bad journalist.
The battle of visual stories vs. white papers is far from over and the odds are both will win. The more important question is how much will B2B companies embrace visual stories to improve their customer's experience during the buy-sell cycle.