Consultants Trip
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Consultants Trip
Adventures real and imagined by a development consultant. Food, travel, survival, capacity building, education, inter-cultural communications
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Rescooped by Joel Wayne Ganibe from Transmedia: Storytelling for the Digital Age
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Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms]

Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Consultants Trip | Scoop.it

Gunther Sonnenfeld:  "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...


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Rescooped by Joel Wayne Ganibe from Transmedia: Storytelling for the Digital Age
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Transmedia: Platform Agnostic Storytelling

Transmedia: Platform Agnostic Storytelling | Consultants Trip | Scoop.it

Jason Konopinski: "[Transmedia] transcends a single medium by taking the notion of breaking up a narrative arc into multiple discrete chunks or installments and spreading those disparate ideas or story chunks across multiple media platforms."


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