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Consultants Trip
Adventures real and imagined by a development consultant. Food, travel, survival, capacity building, education, inter-cultural communications
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Rescooped by Joel Wayne Ganibe from BUSINESS and more
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How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog

How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog | Consultants Trip | Scoop.it

Maybe it’s time to reconsider Pinterest for your business right now. If you want do so, follow the step-by-step lesson from Jeff Bullas, useful. [note Martin Gysler]

 

Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.

 

My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.
So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited.
Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.

Read more at http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand-new-pinterest-business-page/#WwA4iTuFL9G0rkP1.99


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Rescooped by Joel Wayne Ganibe from Transmedia: Storytelling for the Digital Age
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Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms]

Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Consultants Trip | Scoop.it

Gunther Sonnenfeld:  "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...


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Digital storytelling: How to tell a story that stands out in the digital age

Digital storytelling: How to tell a story that stands out in the digital age | Consultants Trip | Scoop.it

Jasper Visser: "To address the most important issue first: there is no such thing as digital storytelling. There’s only storytelling in the digital age, and frankly speaking this isn’t much different from storytelling in the age of hunters, gatherers, dinosaurs and ICQ" ...


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ChelseyMarie's curator insight, January 18, 2013 5:10 PM

What the video! It's amazing.  Book Burn Pary!!! YESSS.

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Joss Whedon at SXSW: 'You have to become your own network head.'

Joss Whedon at SXSW: 'You have to become your own network head.' | Consultants Trip | Scoop.it

"Joss Whedon is the rarest of creatures in his ability to move between television, film, comics and web series with fluidity and a distinctive creative voice."

 

Read what he has to say:

On film versus television; On his troubles with networks; On marketing; On the benefits of limited resources and time; On "Firefly"; On keeping the Buffyverse alive in comic-book form; and On being your own boss.

 


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Rescooped by Joel Wayne Ganibe from Transmedia: Storytelling for the Digital Age
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Who is the Entertainment Industry’s “Secret Santa?”

Who is the Entertainment Industry’s “Secret Santa?” | Consultants Trip | Scoop.it
Catherine Morrissey explains how Singapore’s Media Development Authority (MDA) just might be the co-production finance partner you’re looking for.

 

[This article has a strong animation focus but notes that everything discussed "applies across the board for the other entertainment genre".]


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Rescooped by Joel Wayne Ganibe from Internet Marketing Strategy 2.0
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An Effective Marketing Model for Selling High-Value Content While Giving Most of It Away for Free


Robin Good: if you want to get a glimpse of what are going to be  some of the key emerging trends in the world of marketing in 2013, I could not suggest a better resource than this one.

 

Rohit Barghava, has put together a stunning presentation outlining 15 marketing trends for 2013, and providing for each one a curated set of real-world examples from websites / companies showcasing the trend already at work.

 

The presentation/booklet is outstanding both for its unique and highy effective presentation format, but also for the marketing strategy to promote through it an ebook of the very same topic. The beauty of this approach is that most of the value is given out for free here, in this presentation, providing a great opportunity for the author to build trust and credibility for those not familiar with him, and then to offer the opportunity to get more for a small price.

 

A touch of marketing class is also the "Backstory" at page 94 explaining in a simple page the "methodology" that was used to gather these trends.

 

Overall a great piece of content. Both for its contents, as well as for its delivery format and for its content marketing approach.

It should be used as a model.

 

 

Highly Recommended. A model for high-value content marketing strategy and highly-effective curated visual delivery format 10/10

 

Slideshare presentation: http://www.slideshare.net/rohitbhargava/15-marketing-trends-in-2013-and-how-your-business-can-use-them

 

 

 

 


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Barbara Kurts's comment, January 9, 2013 6:09 PM
my topics here http://www.scoop.it/t/health-leads-plus
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Transmedia: Platform Agnostic Storytelling

Transmedia: Platform Agnostic Storytelling | Consultants Trip | Scoop.it

Jason Konopinski: "[Transmedia] transcends a single medium by taking the notion of breaking up a narrative arc into multiple discrete chunks or installments and spreading those disparate ideas or story chunks across multiple media platforms."


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Ten Transmedia People - Spring 2012 Edition

Ten Transmedia People - Spring 2012 Edition | Consultants Trip | Scoop.it

Simon Staffans: "For anyone starting out in transmedia, I thought I’d compile a small list. Here are ten people you could do worse than following on Twitter, on blogs and anywhere you can find them, to be inspired and awed and kept abreast on what transmedia is and where it’s heading."


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Chairlift’s “Met Before” and Other “Choose Your Own Adventure” Music Videos

Chairlift’s “Met Before” and Other “Choose Your Own Adventure” Music Videos | Consultants Trip | Scoop.it

"As most storytellers wish to have their primary narrative kept “pure,” transmedia extensions can allow for fan interactivity. Some media is inherently built for interactive storytelling, such as video games or online content. Others, such as music, can be difficult to structure in such a manner. However, musicians have found a new way to involve their listeners: interactive music videos."


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Geek Trivia: Why (and how) did the real-life US government rule that ...

Geek Trivia: Why (and how) did the real-life US government rule that ... | Consultants Trip | Scoop.it
Takeaway: Why did a real-life court of US law rule that mutants like the X-Men are definitively non-human — ironically fulfilling the villainous role that the X-Men's comic book adventures always predicted?
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