Au sujet des développeurs en particulier, si le consultant SEO n'a pas les compétences pour coder de A à Z, il doit savoir faire un minimum de chose quand même. Mais il doit aussi comprendre que sur certains sites, changer ...
"Let’s take a look at some of these recent additions and modifications, and what they mean for content marketers.
- Pinterest launches new tools for businesses:
You can convert your current personal account to a business one, or you can start a brand new account as a business.
Pinterest gives business account owners some new buttons, badges and widgets for their websites and blogs, as well as giving them access to some visual marketing best practices and case studies.
- Pinterest gets a new look:
Pinterest is in the process of rolling out a brand new interface for users, and you can switch to the new look whenever you’re ready to dive in. But a word of warning — once you switch to the new look, it’s a permanent change — you can’t switch back to the old one.
The new look gets you several new things:
1. Larger pins...
2. Better discovery...
3. No more “repin” button...
4. Settings are separated...
Pinterest’s new look makes discovery easier for users — this means the images you pin need to be compelling and interesting, so they’ll stand out and entice people to click on them.
- Website verification and Pinterest analytics:
You can now verify ownership of your website within your Pinterest account. When your website is verified, other Pinterest users see a checkmark next to your domain in your Pinterest profile.
Once you’ve verified your site and switched to the new look, you get access to a really great new Pinterest feature — their new Analytics module. Just scroll over your business name on the top right corner of any Pinterest screen, and select “Analytics” in the drop down menu.
- Pinterest is still a great tool for marketers:
Content curation is still the name of the game with Pinterest. People who do well on Pinterest (and develop a huge following) are good curators, which means they select the best content in their field, and share it on well-organized, attractive boards.
Pinterest can be an amazing source of traffic and engagement for bloggers and content creators. So take this visual marketing tool out for a spin, and track your progress to see how it works for you..."
La plateforme de veille technologique du groupe Laser a présenté à une centaine de distributeurs un décryptage des grandes tendances qui influencent les modes de consommation et les rapports entre les clients et les enseignes.
Née lors d'un petit événement parisien, l'association organisatrice de SEO Camp'us rayonne aujourd'hui dans tout le monde francophone. Retour sur le parcours de cette organisation fédérant les professionnels du référencement naturel.
Online price discrimination has attracted immense popularity and heat in the last few months when the Wall Street Journal revealed some websites that used variable prices based on users’ location and other statistics.
Excerpted from article by SEOmoz: " It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.
There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five: 1. It will help you weather Google’s algorithms; 2. It will add equity and value to your business; 3. It will help you have purpose; 4. It will help you stand out; 5. It will put the focus on goals, not tools.
Here is a super awesome infographic and the play-by-play breakdown of each step in the process. Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.
[Here are only main sections of article]:
 Define your business objectives. So before you do that, think about this: 1) What makes your company unique? 2) Why do you care? 3) What do you want to build? 4) Who do you want to build it for?
 Elect your team. Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals: 1) Understand the roles; 2) Elect, don’t just assign; 3) Work together as one, big, happy family;
 Develop your strategy. Think about strategy in three pieces: the what, the when, and the how. 1) The what: campaigns; 2) The when: execution calendar; 3) The how: ongoing efforts.
 Empower your team. Do not skip this step. I repeat. This step is important. You can empower your team for success by addressing a few simple questions: 1) Why are we doing this? 2) How much work is involved? 3) When will we see results?
 Learn your industry. One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.
 Create the value. Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground. Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community. Foundational content is the more static stuff on your website... The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things. Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.
 Share the value. It works like this: 80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader. 20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.
 Build and foster growth. There are lots of things that you can do to foster and grow your community. Here’s just a few: 1) Get in there; 2) Embrace offline efforts; 3) Acknowledge and show appreciation.
 Measure and analyze (and communicate). Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).
Keep these final things in mind: - This is about building a brand; - Stay grounded in your goals; - Don’t give up."