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5 Myths About Brand Research

5 Myths About Brand Research | Brand & Positioning Research Tools | Scoop.it

Here's a worthwhile article on the fundamentals and reasons why brand tracking and brand equity research should be done on a consistent schedule.   Without it, we can begin to rely on an 'old story' about our brand position and that of our competitors.


The author, Kristy Gulsvig leads by saying, " I am a big proponent of brand research. Research teaches you things about your company that you could not possibly figure out on your own, helps to answer questions you didn’t realize needed to be asked."      



  

For more about brand research, see http://www.powerdecisions.com/brand-research.cfm



















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Brand & Positioning Research Tools
Research tools and applications of branding and positioning research.
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Rescooped by Thomas Brown from Just Story It Biz Storytelling
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Ernest Hemingway’s Top 5 Tips for Writing business stories

Ernest Hemingway’s Top 5 Tips for Writing business stories | Brand & Positioning Research Tools | Scoop.it

Who better? Many business people faced with the task of writing for marketing are quick to say: Hey, I’m no Hemingway! But really ...


Via Karen Dietz
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Mirjana Podvorac's curator insight, November 6, 2013 4:44 AM

Being unique at what you do is a privilege; a combination of a creative impulse and an industrious mind ready to bring it to surface. 

An interesting article pointing out again that creativity, any form of a creative expression, has always been and will continue to be THE driving force behind any achievement.

Karen's comments are equally interesting and insightful.

Carol Sherriff's curator insight, November 6, 2013 1:56 PM

The power of Hemingway and the importance of 5!

Krista Finstad-Milion's curator insight, November 8, 2013 5:42 PM

A reminder of the importance and power of concise, relevant, though-provoking language to tell and retell a story.

 

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Bitcoin Remains An Unrecognized Brand In Search of An Image Despite Recent ... - Ticker Report

Bitcoin Remains An Unrecognized Brand In Search of An Image Despite Recent ... - Ticker Report | Brand & Positioning Research Tools | Scoop.it
Bitcoin Remains An Unrecognized Brand In Search of An Image Despite Recent report ...
Thomas Brown's insight:
All brands have an "image"; the job is to discover it and find breakthrough categories ....
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Even a Captive Audience Needs Creativity to Care

Even a Captive Audience Needs Creativity to Care | Brand & Positioning Research Tools | Scoop.it

If you think it’s hard to get your audience excited about your latest presentation, imagine being in charge of in-flight safety videos. Here’s a case where you have information that your audience has seen many times.

Thomas Brown's insight:

An old message do-over made captivating with creativity..


While this example today has nothing to do with selling a product or a service, its shows how stellar creativity and high production values turn a stogy old (but important) message into a very sticky mini-Broadway production. <p>Nancy Duarte uses this Virgin America safety "talk" as she expounds on the cutting edge and power of truly fresh creativity. Advertising and marketing creatives and message approvers (CMOs, VPs, Directors of Advertising, etc); listen up! Worth watching!

 

see here http://linkd.in/1dCGDmM

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Use big data analytics to identify and retain your best customers - TechRepublic (blog)

Use big data analytics to identify and retain your best customers TechRepublic (blog) Email; Print; Reddit; Delicious; Digg; Pinterest; Stumbleupon.
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Handsome Brands opens Toronto office as it looks to expand North American ... - The Drum

Handsome Brands opens Toronto office as it looks to expand North American ... - The Drum | Brand & Positioning Research Tools | Scoop.it
Handsome Brands opens Toronto office as it looks to expand North American ...
Thomas Brown's insight:

Finally, a #branding firm with a captivating name 

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Focus groups on steroids … Online Forums

Focus groups on steroids … Online Forums | Brand & Positioning Research Tools | Scoop.it
New whitepaper on using Online Forums for deep-insight marketing research for decision-making.
Thomas Brown's insight:

Whitepaper discusses online marketing research forums that some believe is a supercharged qualitative methodology that produces rich and deep marketing insights far beyond that typically achieved in focus groups.  Due to its 24/7, convenient and engaging format, Online Forums reach broader more respresentive samples of ‘hard-to-reach’ B2B and B2C customers and prospects.   When well designed, Online Forums yield a high volume of deep, relevant, and actionable qualitative marketing research results.

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The crux of Real Positioning and what it means for brand strategy.

The crux of Real Positioning and what it means for brand strategy. | Brand & Positioning Research Tools | Scoop.it

"A fresh look at the 'Real Positioning' approach: what it includes and what it doesn't." Tom Brown's insight: New downloadable presentation illuminates the essence of positioning, and a 4-step research process to accelerate finding the Breakthrough Category.

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Pitchers Who Change Their Setup or Delivery Based on Batter Handedness - Beyond the Box Score

Pitchers Who Change Their Setup or Delivery Based on Batter Handedness - Beyond the Box Score | Brand & Positioning Research Tools | Scoop.it
Pitchers Who Change Their Setup or Delivery Based on Batter Handedness Beyond the Box Score There is a relatively small group of pitchers at the major league level who have implemented a strategy of changing their setup or delivery depending on the...
Thomas Brown's insight:
Are there analogies in this story useful for marketing strategies & tactics? Seems so: know who your pitching to; and tailor your efforts.....
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B2B Marketing

B2B Marketing | Brand & Positioning Research Tools | Scoop.it

Brand-new Content Marketing Research focused on Business-to-Business: b2b-content-marketing-2012-benchmarks-budgets-and-trends-north-america by MarketingProfs via Slideshare (Brand-new Content Marketing Research focused on Business-to-Business: b2b-content-marketing-2012-ben...

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Top 30 stats you need to know when marketing to women

Top 30 stats you need to know when marketing to women | Brand & Positioning Research Tools | Scoop.it

Women are earning, spending, and influencing spending at a greater rate than ever before. In fact, women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth.

 

Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional "male" products, including automobiles, home improvement products and consumer electronics.

 

BUT 91% of women say that advertisers don’t understand them.

 

Recognizing the power and influence of women needs to be a top priority for marketers if they are going to tap into the market’s full potential.


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Brand Loyalty : a must-have marketing metric.

Brand Loyalty : a must-have marketing metric. | Brand & Positioning Research Tools | Scoop.it

There's been discussion in the media lately about brand loyalty .   This blog post pin-points a precise definition of brand loyalty, guideposts for measurement, and its critical value to CMO's and marketing directors.


about Power Decisions Group 


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Newsjacking: A New Approach to PR | MarketingProfs Daily Fix Blog

Newsjacking: A New Approach to PR | MarketingProfs Daily Fix Blog | Brand & Positioning Research Tools | Scoop.it

I thought I'd pass on to you the trend following article by MarketingProfs blogger Ann Handley as she reviews David Meerman Scott's latest book, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.


This brings up for me the critical importance of understanding the nuances of  your brand positioning; and knowing how your brand sits in the minds of your market.  


Plain and simple, "Newsjacking" is a marcom tactic.   To have tactics, like this one, make sense; a solid strategy must be in place.


For more about understanding your brand position, see http://www.powerdecisions.com/positioning-research.cfm

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Are Traditional Online Research Panels Dead? | Research Access

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Twitter Rally Picks Up Steam - Wall Street Journal

Twitter Rally Picks Up Steam Wall Street Journal ... main news feed. For advertisers, Twitter has been adding more tools to target specific users and ways to track an ad's effectiveness. ...
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Global Healthcare Analytics/Medical Analytics Market Report 2013-2017 - Sacramento Bee

Global Healthcare Analytics/Medical Analytics Market Report 2013-2017 Sacramento Bee Healthcare Analytics is the systematic use of data and related business insights developed through applied analytical disciplines such as, statistical, contextual,...
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A Visual Guide to Using Google Properties for Content Research - Search Engine Journal

A Visual Guide to Using Google Properties for Content Research Search Engine Journal Faced with the monstrous task of “creating content” for clients, and having shunned any sort of writing in school, most marketers take the easy way out—outsource...
Thomas Brown's insight:
Outsourcing #content creation? Does that tact really demonstrate your brand as represented by up and your team? Think about it.
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New Unit to Turn Brands Into Publishers - New York Times (blog)

New Unit to Turn Brands Into Publishers - New York Times (blog) | Brand & Positioning Research Tools | Scoop.it
New Unit to Turn Brands Into Publishers New York Times (blog) Susan Jurevics, a senior vice president at Sony, a brand that works with IPG, said the new publishing unit, combined with more automated media buying, had the potential to help...
Thomas Brown's insight:
#Marketing #newproducts #trends #worthtracking
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A Coveted Job Skill That You Already Have - Huffington Post Canada

A Coveted Job Skill That You Already Have - Huffington Post Canada | Brand & Positioning Research Tools | Scoop.it
A Coveted Job Skill That You Already Have Huffington Post Canada Paul Smith, director of market research at Proctor & Gamble, uses stories to drive leadership and narratives to drive brand culture in Lead with a Story: A Guide to Crafting Business...
Thomas Brown's insight:

The power of story telling in "getting heard"....

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How to Discover Real Positioning Opportunities … new presentation available for download

How to Discover Real Positioning Opportunities … new presentation available for download | Brand & Positioning Research Tools | Scoop.it

Simplifies and distills key factors in finding 'Real Positioning Opportunities' approach: what it includes and what it doesn't." Tom Brown's insight: New downloadable presentation illuminates the essence of positioning, and a 4-step research process to accelerate finding the Breakthrough Category.

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SEO Branding: Appearance In Search Results Impacts Brand Perception - Business 2 Community

SEO Branding: Appearance In Search Results Impacts Brand Perception - Business 2 Community | Brand & Positioning Research Tools | Scoop.it
SEO Branding: Appearance In Search Results Impacts Brand Perception Business 2 Community Far less covered — whether research, POVs or even “thinking-out-loud” blog posts — is content focused on other benefits of appearing in the search results,...
Thomas Brown's insight:

This article might be stating the obvious: everything else being equal, more brand exposure = higher unaided recall.  On the other hand, it also support s notion that the variety of brand exposure in multiple (non-negative) channels increases unaided brand attribute association.

 

In a word, variety of exposure enhances brand image.

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'Catchy' New Branding for Des Moines CVB - Meetings Focus

 'Catchy' New #Branding for Des Moines CVBMeetings FocusMore than one year ago, the Greater Des Moines Convention and Visitors Bureau, parent organization of the Des Moines Area Sports Commission, began conducting research to determine...

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Rescooped by Thomas Brown from Just Story It Biz Storytelling
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22 Rules to Phenomenal Storytelling: What Emma Coats Learned and Tweeted [Infographic]

22 Rules to Phenomenal Storytelling: What Emma Coats Learned and Tweeted [Infographic] | Brand & Positioning Research Tools | Scoop.it
Former Pixar storyboard artist Emma Coats tweeted these rules: a mix of things learned from directors and coworkers at Pixar, listening to writers and directors talk about their craft, and via tria...

 

Love this inforgraphic to keep handy! I'll probably use it in workshops, too.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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List of Public Companies Worldwide - BusinessWeek - BusinessWeek

List of Public Companies Worldwide - BusinessWeek - BusinessWeek | Brand & Positioning Research Tools | Scoop.it
  • building and sustaining brand loyalty is the top concern for today's midmarket CMOs, yet 72 percent do not feel sufficiently prepared to effectively build this loyalty
  • 61 percent of midmarket CMOs are struggling with how to manage the impact of social media will have on their marketing function
  •  72 percent of CMOs are underprepared to manage the (reported) plummeting level of brand loyalty.
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5 Myths About Brand Research

5 Myths About Brand Research | Brand & Positioning Research Tools | Scoop.it

Here's a worthwhile article on the fundamentals and reasons why brand tracking and brand equity research should be done on a consistent schedule.   Without it, we can begin to rely on an 'old story' about our brand position and that of our competitors.


The author, Kristy Gulsvig leads by saying, " I am a big proponent of brand research. Research teaches you things about your company that you could not possibly figure out on your own, helps to answer questions you didn’t realize needed to be asked."      



  

For more about brand research, see http://www.powerdecisions.com/brand-research.cfm



















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Senior Housing: Going Green | PulsePoints

Senior Housing: Going Green | PulsePoints | Brand & Positioning Research Tools | Scoop.it

Brief overview of 'going green' strategy in the senior living #marketing space.   Anticipating the future.  How can your business anticipate the future?


http://www.powerdecisions.com/product-research.cfm

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