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Rescooped by Tom Brown from Just Story It onto Brand & Positioning Research Tools |
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![22 Rules to Phenomenal Storytelling: What Emma Coats Learned and Tweeted [Infographic] | Brand & Positioning Research Tools | Scoop.it](http://img.scoop.it/Zdb5Mx2UjzEfgT4G8nnIbjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Former Pixar storyboard artist Emma Coats tweeted these rules: a mix of things learned from directors and coworkers at Pixar, listening to writers and directors talk about their craft, and via tria...
Love this inforgraphic to keep handy! I'll probably use it in workshops, too.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
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Advertising plays an important role in the launch of a new product. To build momentum at the launch, the advertising strategy should focus on raising awareness of the product and creating leads for the sales force and marketing team to follow up. Delete the scoop?
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'Catchy' New #Branding for Des Moines CVBMeetings FocusMore than one year ago, the Greater Des Moines Convention and Visitors Bureau, parent organization of the Des Moines Area Sports Commission, began conducting research to determine... Delete the scoop?
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![22 Rules to Phenomenal Storytelling: What Emma Coats Learned and Tweeted [Infographic] | Brand & Positioning Research Tools | Scoop.it](/resources/img/white.gif)
Former Pixar storyboard artist Emma Coats tweeted these rules: a mix of things learned from directors and coworkers at Pixar, listening to writers and directors talk about their craft, and via tria...
Love this inforgraphic to keep handy! I'll probably use it in workshops, too.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz
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Here's a worthwhile article on the fundamentals and reasons why brand tracking and brand equity research should be done on a consistent schedule. Without it, we can begin to rely on an 'old story' about our brand position and that of our competitors. The author, Kristy Gulsvig leads by saying, " I am a big proponent of brand research. Research teaches you things about your company that you could not possibly figure out on your own, helps to answer questions you didn’t realize needed to be asked."
For more about brand research, see http://www.powerdecisions.com/brand-research.cfm Delete the scoop?
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Brief overview of 'going green' strategy in the senior living #marketing space. Anticipating the future. How can your business anticipate the future? Delete the scoop?
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Pitchers Who Change Their Setup or Delivery Based on Batter Handedness Beyond the Box Score There is a relatively small group of pitchers at the major league level who have implemented a strategy of changing their setup or delivery depending on the...
Tom Brown's insight:
Are there analogies in this story useful for marketing strategies & tactics? Seems so: know who your pitching to; and tailor your efforts.....
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Brand-new Content Marketing Research focused on Business-to-Business: b2b-content-marketing-2012-benchmarks-budgets-and-trends-north-america by MarketingProfs via Slideshare (Brand-new Content Marketing Research focused on Business-to-Business: b2b-content-marketing-2012-ben... Delete the scoop?
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Women are earning, spending, and influencing spending at a greater rate than ever before. In fact, women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth.
Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional "male" products, including automobiles, home improvement products and consumer electronics.
BUT 91% of women say that advertisers don’t understand them.
Recognizing the power and influence of women needs to be a top priority for marketers if they are going to tap into the market’s full potential. Via judycurtis Delete the scoop?
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There's been discussion in the media lately about brand loyalty . This blog post pin-points a precise definition of brand loyalty, guideposts for measurement, and its critical value to CMO's and marketing directors. Delete the scoop?
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I thought I'd pass on to you the trend following article by MarketingProfs blogger Ann Handley as she reviews David Meerman Scott's latest book, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. This brings up for me the critical importance of understanding the nuances of your brand positioning; and knowing how your brand sits in the minds of your market. Plain and simple, "Newsjacking" is a marcom tactic. To have tactics, like this one, make sense; a solid strategy must be in place. For more about understanding your brand position, see http://www.powerdecisions.com/positioning-research.cfm Delete the scoop?
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