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21 Digital Marketing Trends & Predictions for 2015

21 Digital Marketing Trends & Predictions for 2015 | Construction | Scoop.it

The only constant is change.

 

From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.


Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are looking, they’ll need to figure out what’s next and where to focus.


Via Brian Yanish - MarketingHits.com
CalendarWarehouse's insight:

The more online plays a role the more important developing the offline relationship becomes

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Rescooped by CalendarWarehouse from MarketingHits
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21 Digital Marketing Trends & Predictions for 2015

21 Digital Marketing Trends & Predictions for 2015 | Construction | Scoop.it

The only constant is change.

 

From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.


Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are looking, they’ll need to figure out what’s next and where to focus.


Via Brian Yanish - MarketingHits.com
CalendarWarehouse's insight:

The more online plays a role the more important developing the offline relationship becomes

more...
No comment yet.
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Concrete house by Apollo Architects accommodates exchange ...

Concrete house by Apollo Architects accommodates exchange ... | Construction | Scoop.it
Concrete house named Calm by Apollo Architects & Associates. The terrace is invisible to people passing on the street because it is hidden behind stainless steel louvres, which interrupt the raw concrete that otherwise ...
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JP architects stretches timber clad qilin house in japan - designboom | architecture & design magazine

JP architects stretches timber clad qilin house in japan - designboom | architecture & design magazine | Construction | Scoop.it
in japan's chiba prefecture, JP architects has completed 'qilin', a residential property that forms a close relationship with its natural environment.
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