Consistency is King
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Consistency is King
Content is Ultra Important, but....be Consistent
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Tell Your Buyer’s Story

Tell Your Buyer’s Story | Consistency is King | Scoop.it
Tell Your Buyer’s Story: When thinking about content marketing for your business as a way to get attention...
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Melika Trott's curator insight, September 26, 2013 11:55 PM

Consistency is very important across different channels. Company logos and keeping up with company colours and themes is important in todays IMC. The YouTube ads a company creates must be consistant with say, its tv ads, or else impact will be lost, and the customers will recieve mixed messages. Many companies feel discouraged from putting out more advertising for fear it will be a waste of time or will not work. This article points this out well and adresses some of the excuses people have about not doing more for their businesses. Excuses such as not having enough time, arn't very good, as examples of busy people such Richard Branson still managing to use social media every day, can be found. The real way to draw people in is to created a story even if the peoduct behind it isnt that interesting in itself.

German Grebenyuk's comment, September 27, 2013 12:01 AM
Couldn't agree more Melika, consistent media help to create a strong and unique brand personality, while lack of it ends up confusing customers and prevents brand from properly positioning itself. "Tell Your Buyer's Story" is a good way of looking at it, such approach creates a strong experience for a consumer.
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“Marketing Doesn’t Work” or So They Say - Kelsey

“Marketing Doesn’t Work” or So They Say - Kelsey | Consistency is King | Scoop.it
Business owners are always looking for new ways to build brand awareness. Whether they're providing the best goods and services in hopes of... (Is your marketing consistent?
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Has Content Marketing Made Branding Obsolete? - Business 2 Community

Has Content Marketing Made Branding Obsolete? - Business 2 Community | Consistency is King | Scoop.it
Business 2 CommunityHas Content Marketing Made Branding Obsolete?Business 2 CommunityWhat makes branding even more irrelevant for most B2B companies today is the very nature of modern demand generation: namely, content marketing.
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Three Steps to an... | Facebook

Three Steps to an... | Facebook | Consistency is King | Scoop.it
Paul Carlotta - www.PaulCarlotta.com wrote: Three Steps to an Online Marketing... Join Facebook to connect with Paul Carlotta - www.PaulCarlotta.com and others you may know.
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