Entre l'existant de l'entreprise à valoriser, les attentes des consommateurs et l'intégration des innovations, les axes de stratégie digitale sont multiples. Emmanuelle Paille, directrice en charge du digital chez Equancy donne quelques pistes pour mettre une place une recette gagnante.
When I published the first in a new series of reports exploring the state and future of Digital Transformation, it was almost the antithesis of a typical technology report. It didn’t talk about tech trends for automated marketing.
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