Consciousness and Neuroscience
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Rescooped by Ken Schneider from Story and Narrative
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How Google Programmed the 'Essence' of Storytelling

How Google Programmed the 'Essence' of Storytelling | Consciousness and Neuroscience | Scoop.it

"Google wanted to solve a problem we can all understand. People take so, so many photographs and yet they actually do very little with them. A chosen few are posted to Instagram....So Smarr and his teammates — product designer Brett Lider and user experience designer Clement Ng — set a task for themselves. They wanted to create software that would have rhythm and flow like "actual storytelling." Actual human storytelling."


Via Gregg Morris
Ken Schneider's insight:

Story is a hallmark of consciousness ; this is baby steps but it's still a pretty cool melding of human traits and technology.

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Rescooped by Ken Schneider from Vertical Farm - Food Factory
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A Moveable Feast: The Bowery Project is an instant prefab demountable urban farm

A Moveable Feast: The Bowery Project is an instant prefab demountable urban farm | Consciousness and Neuroscience | Scoop.it
Portable planting makes it possible to put an urban farm anywhere.

Via Alan Yoshioka
Ken Schneider's insight:

Science and tech in the food biz; better life, less chemistry!

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Rescooped by Ken Schneider from Sales Success
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4 Ways the Best Sales Teams Beat the Market

4 Ways the Best Sales Teams Beat the Market | Consciousness and Neuroscience | Scoop.it
Including lower sales costs and more administrative support.

Via Greg Ferguson
Ken Schneider's insight:

Really good, quick insight into sales systems and structure -well worth the read!

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Rescooped by Ken Schneider from Consumer Behavior in Digital Environments
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How Men and Women Use Mobile and Social Media Differently (Infographic)

How Men and Women Use Mobile and Social Media Differently (Infographic) | Consciousness and Neuroscience | Scoop.it

As the old saying goes, men are from Mars and women are from Venus.

An infographic from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.

 

For example, men are more likely to use social media for business and dating, whereas women are more likely to use it for relationships, sharing and entertainment.

 

But the differences don't end there.

 

Did you know that men prefer quick access to deals and information on social media, whereas women would rather have an encounter with a brand? And while only 18 percent of men will follow an organization for deals, 71 percent of women will.

 

But there are some aspects of social media on which both genders agree: Both enjoy social media ads that are funny or feature celebrity endorsements. (Hey, it's something, right?)

 

Learn more about how men and women use social media in the infographic. 


Via Russ Merz, Ph.D.
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LuceCEM's curator insight, April 24, 2014 7:54 AM

Interesante artículo sobre las diferencias en el Uso del `Social Media´ entre hombres y mujeres

Mai Lam's curator insight, April 27, 2014 5:59 AM

This article states that women and men have different ways of using social media and mobile. It reveals women tend to rely on social media and mobile for relationship, sharing and entertainment purposes where as men use social media for business and dating reasons. Furthermore, Men are more likely to scan coupons or QR codes than women, in contrast, women tend to follow a brand for deals/sales. This article is relevant to IMC as it can be a source or an idea for a company to focus on a targeted market where they can endorse their products or services instead of aiming for a broad market. 

Inside Market Strategy's curator insight, May 16, 2014 5:38 PM

Very interesting.

Rescooped by Ken Schneider from Social Foraging
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A New Method to Measure Consciousness Proposed

A New Method to Measure Consciousness Proposed | Consciousness and Neuroscience | Scoop.it

Leonardo Da Vinci, in his Treatise on Painting (Trattato della Pittura), advises painters to pay particular attention to the motions of the mind, moti mentali. “The movement which is depicted must be appropriate to the mental state of the figure,” he advises; otherwise the figure will be considered twice dead: “dead because it is a depiction, and dead yet again in not exhibiting motion either of the mind or of the body.” Francesco Melzi, student and friend to Da Vinci, compiled the Treatise posthumously from fragmented notes left to him. The vivid portrayal of emotions in the paintings from Leonardo’s school shows that his students learned to read the moti mentali of their subjects in exquisite detail.

 


Via Ashish Umre
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Rescooped by Ken Schneider from Consciousness & Creativity
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Leonard Cohen on Creativity, Hard Work, and Why You Should Never Quit Before You Know What It Is You’re Quitting

Leonard Cohen on Creativity, Hard Work, and Why You Should Never Quit Before You Know What It Is You’re Quitting | Consciousness and Neuroscience | Scoop.it
"The cutting of the gem has to be finished before you can see whether it shines."

Canadian singer-songwriter, poet, and novelist Leonard

Via Wes Thomas
Ken Schneider's insight:

What a gem! From a singer/songwriter who can't sing no less! Reading this makes me think to know yourself and do what you tell yourself to do is the point of creativity - regardless of so called "talent".

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The Mind Does Not Belong In A Cubicle - Huffington Post

The Mind Does Not Belong In A Cubicle - Huffington Post | Consciousness and Neuroscience | Scoop.it
The Mind Does Not Belong In A Cubicle
Huffington Post
A group of 16 people sits in front of large Mac desktops in clusters of three and four at a start-up in Brooklyn. Aside from the steady tapping away at keyboards, there is little noise.
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Rescooped by Ken Schneider from Story and Narrative
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Data Goes Best With a Good Story (and Vice Versa)

Data Goes Best With a Good Story (and Vice Versa) | Consciousness and Neuroscience | Scoop.it

"Storytelling with data is having its moment in the journalism world. After leaving The New York Timeslast year, Nate Silver has launched his new data journalism venture with ESPN , former Washington Post blogger and columnist Ezra Klein is expanding his chart-filled approach beyond public policy atVox.com, and both the Times and the Post are starting their own data-driven sites to replace their departed stars."


Via Gregg Morris
Ken Schneider's insight:

Story First; Technology Second - yet another example of why you should share your story

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Rescooped by Ken Schneider from Consciousness & Creativity
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Isaac Asimov on the Thrill of Lifelong Learning, Science vs. Religion, and the Role of Science Fiction in Advancing Society

Isaac Asimov on the Thrill of Lifelong Learning, Science vs. Religion, and the Role of Science Fiction in Advancing Society | Consciousness and Neuroscience | Scoop.it
"It's insulting to imply that only a system of rewards and punishments can keep you a decent human being."

Isaac Asimov was an extraordin

Via Wes Thomas
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Rescooped by Ken Schneider from Social Foraging
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A New Method to Measure Consciousness Proposed

A New Method to Measure Consciousness Proposed | Consciousness and Neuroscience | Scoop.it

Leonardo Da Vinci, in his Treatise on Painting (Trattato della Pittura), advises painters to pay particular attention to the motions of the mind, moti mentali. “The movement which is depicted must be appropriate to the mental state of the figure,” he advises; otherwise the figure will be considered twice dead: “dead because it is a depiction, and dead yet again in not exhibiting motion either of the mind or of the body.” Francesco Melzi, student and friend to Da Vinci, compiled the Treatise posthumously from fragmented notes left to him. The vivid portrayal of emotions in the paintings from Leonardo’s school shows that his students learned to read the moti mentali of their subjects in exquisite detail.

 


Via Ashish Umre
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