This report describes an 18-month World Business Council for Sustainable Development (WBCSD) project, Vision 2050. The vision was formed by a technique of backcasting past events, to evaluate the plausibility of reaching a reasonably sustainable world in 2050.
The project is causing major strategic re-thinking among the 200 member companies in the World Business Council, and has generated thoughtful discussions in proceedings conducted by the United Nations, OECD, and a variety of academic institutions. That WBCSD has led the way on this project is especially significant given that its member companies have $7 trillion in annual revenues (comparison: China’s GDP at current exchange rate is $5.8 trillion).
Via Anne Caspari, Anna Pollock