"Business leaders, said Porter, should focus on creating win-win outcomes that strengthen society as well as satisfy the profit motive. They can do so by reaching out to serve broader constituencies and by being attentive to long-term social impact."
The World Bank blog tackles Michael Porter's "Shared Value" concept but avoids the tough question: what if "shared value" approaches bite into corporate profits? If interests of shareholders clash with interests of society, which side wins in a world rules by the financial markets?
Via Willy De Backer