Mobility is reshaping consumers' spending behaviour
This early adopter trend is becoming mainstream consumer behaviour.
|Scooped by Renee Spicer|
As I scopped through articles on consumer behaviour, I noticed a trend, articles on consumers behaviour in regards to technology. This is kust one of the articles. This article interested me. Technology products are now cheaper, there is more variety, product life cycles are shorter and consumers are able to experiment with technology.
* TVs and desktop computers are usually upgraded every three to four years, but tablets, smartphones and ebook readers in the UAE are often replaced every 12 to 18 months. Game console manufacturers typically work on a four- to five-year cycle.
* Consumer spending is increasing rapidly, with more and more disposable income available. According to a recently published report by Gartner, worldwide devices spending are forecasted to reach $718 billion in 2013, up 7.9 per cent from 2012. - This suprised me as I thought with recovering from a recession, I did not think there was much disposable income around.
Consumers aware of the convence of technology, the article stated- Consumers tend to leave the home laptop in the bag and are abandoning the home office in favour of the couch or bedroom to do online activities in a more comfortable environment using a tablet or smartphone. I totally agree I only go on fb on my phone now never the laptop, same withe emails, banking, I only get my laptop out for assignments. And right now im in bed doing scoop it, i prefer having the lap top on the couch or in bed than at the desk.
* the simple alarm clock is now history in most households as the smartphone or mobile phone has replaced the need to have an alarm clock for most people. The same goes with calculators, typewriters, photo albums, pagers or even the trusted landline telephone at home. I agree with all of this statement, I have even abandon my digital camera.
Increase of laptops and smart phones in each household. Early adoption of technology is happening and consumers abandon gadgets, services and applications that do not fully support changing mobile lifestyles.
The time it takes for a brand to reach ten million units in sales is now becoming a matter of months or weeks, not years anymore.
This was interesting as it shows how technology has changed consumers behaviour from no technology to one computer in a house at a work desk to now multiple lap tops used in comfortable settings.