The European Audiovisual Observatory has published a new study on connected TVs and its legal challenges.
The purchase of smart TVs is taking off in Europe. However Europe’s lawmakers are already getting to grips with the legal challenges of this new technology which may one day be as present in our homes as today’s television sets.
Smart TV’s are capable of broadcasting both linear and non linear content, as so-called convergent devices. The regulation in parallel of these two types of content by the same legal instrument(s) is increasingly asking for attention, not only by EU policy makers but also by their national counterparts. The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, has just published a new IRIS plus report on these legal challenges entitled: Converged Media: Same Content, Different Laws?
The Lead Article, authored by Alexander Scheuer of the Saarbrücken-based European Institute for Media Law (EMR) focuses concretely on the challenges set by connected TV for the EU legislative framework. After a useful overview of the definition and functions of today’s connected TV technology, Scheuer looks at the practical implications of connected TV for content providers and consumers. He underlines the multiplicity of ways in which content can be provided and therefore consumed on connected television – from link lists to catch-up TV websites, broadcasters’ video libraries through apps specialised in certain types of content to social networking sites devoted to individual programmes. In short, the classical notion of a TV Channel is history in the world of connected TV.
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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc