"We are continuing our conversation with Jose Filipe Torres, one of the vanguards of country branding.
We talked about success, failure, limits and dreams. This is the second installment of a three-article interview series with Jose Filipe Torres. Click here to read the first part of the interview."
Why do country-branding projects fail?
What’s your description of success for a country-branding project?
Why do country-branding projects succeed then?
Do you have a first 100-day plan for your projects?
How do you overcome mass resistance?
Can you talk about your dream project?
Does every country brand need to be truly global? How do you define the scope of a country brand?
Via Julien Dos Reis Pedro