Big Media (En & Fr)
Follow
Find
8.1K views | +2 today
Big Media (En & Fr)
Connecting Media, Audience and Advertsing with Data. How media companies can benefit from Big Data, Open Data , Linked Data, Small Data to value their assets, improve their audience satisfaction and better monetize their inventories
Your new post is loading...
Your new post is loading...
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Du bon usage de la data

Du bon usage de la data | Big Media (En & Fr) | Scoop.it
Data, Big data, Open data, ces mots résonnent depuis quelques temps maintenant au sein des entreprises. Mais comment la data peut se révéler utile pour elles et pour leurs marques ? Tribune de Cédric Robert.
Nicolas Moulard - Actuonda's insight:

 

more...
No comment yet.
Rescooped by Nicolas Moulard - Actuonda from Digital Marketing & Communications
Scoop.it!

Four brands to inspire your content marketing strategy

Four brands to inspire your content marketing strategy | Big Media (En & Fr) | Scoop.it
Content marketing is about telling a story that resonates with your audience and finding a relevant channel to deliver it.

It’s the loyal followers that then spread the brand message, these days, commonly, but not exclusively, via social media. Well that’s the theory. Getting it right can be hard.

Sometimes we all have to go back to the drawing board to gather ideas and inspiration. For a recent content marketing workshop we hosted, I did just that. I wanted to showcase the brands that are doing content marketing brilliantly.

OK, I admit, some of the companies I used as examples have massive budgets, but they still have their unique challenges.

What all the brands have in common is the creative flair, the ability to change direction, adapting to new environments and communicating with the people that are most important to them – their customers – in a variety of ways.
Via Alex Butler
Nicolas Moulard - Actuonda's insight:

 

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

What Came First: Content, Audience Or Ads? MediaPost Publications

As we unwind 2012, there are three strata of video: YouTube, Big Media, and everyone else. “Everyone else” is being driven by intermediaries, be it ad networks or content networks, but also includes content creators.
...

With that said, what are some of the differences between

- YouTube and “the Rest” of the Web?

- Lifestyle vs Entertainment

- Polished vs Raw

- Advertiser-driven vs. Audience-driven

- Manufactured vs Real audience

 

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

informitv - BBC pushes red button on Virgin

informitv - BBC pushes red button on Virgin | Big Media (En & Fr) | Scoop.it

e BBC says it is “reinventing” red button interaction to bring together television, radio and online media. The integration launches on the Virgin Media TiVo service, available in 1.2 million homes in the United Kingdom. The new connected red button features will roll out to other internet connected television platforms over the coming months. While the design is a great improvement, favouring a commercial platform and failing to support from the outset the new YouView joint venture in which it is a partner suggests that the BBC strategy is far from connected.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

"Nous allons aller vers plus de personnalisation des expériences"

"Nous allons aller vers plus de personnalisation des expériences" | Big Media (En & Fr) | Scoop.it
Suivez en temps réel et en vidéo, les conférences, démos et rencontres qui font l'événement du 4 au 6 décembre aux portes de Paris. LeWeb, c'est LE rendez-vous des start-up et investisseurs du net.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

BSkyB’s linear ad targeting: world first demo and full launch details | Videonet

BSkyB’s linear ad targeting: world first demo and full launch details | Videonet | Big Media (En & Fr) | Scoop.it

UK Pay TV provider BSkyB will deploy addressable advertising for linear television next summer, starting with a large selection of its owned channels including Sky 1 HD, Sky Living HD and Sky Atlantic HD, but not covering live events, including sports, during Phase One of the roll-out. At launch over 7 million Sky homes will be enabled with the ability to combine sophisticated household profiles with real-time decisions on which home should see which advertisements and the dynamic ad insertion technology that serves pre-placed ads from the PVR hard drive into the linear advertising spots.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

En route vers le multi-écran | Zdnet

En route vers le multi-écran | Zdnet | Big Media (En & Fr) | Scoop.it
La rupture ce n'est pas le débat portable versus tablette, mais le multi-écran. Car les applications et les données migrent dans le Cloud, l'ergonomie et le temps d'accès deviennent prédominants sur le stockage et la puissance de traitement local.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Vers une APIsation des médias ? | Social Media Club France

Vers une APIsation des médias ? | Social Media Club France | Big Media (En & Fr) | Scoop.it

Le protocole API (application programming interfaces), en permettant aux systèmes d’information d’échanger leurs données selon un format standardisé, confirme et amplifie le grand mouvement de fragmentation et de circulation des données à l’œuvre sur le web social. Avec quelles conséquences pour les industries médias ?
Le Social Media Club partage le résultat de sa veille sur Storify

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Why Newsfeed GRPs Will Become a Standard Way to Measure Marketing ROI | Social Media Today

Why Newsfeed GRPs Will Become a Standard Way to Measure Marketing ROI | Social Media Today | Big Media (En & Fr) | Scoop.it

How do brands measure the effectiveness of their marketing efforts in a converged media model, with a growing proliferation of paid, owned and earned channels?

Two approaches to start answering the question are to seek ways to standardize our thinking around a) what we measure and b) how we measure it. In a converged media world, brands need comparable measures that transcend one media and address all – and that measure increasingly looks and sounds like online gross rating points (GRPs) hailing from TV, but with an interesting new twist to it – as opposed to its TV cousin, online GRPs aim to measure the actual reach of its intended ad messages...

 

The move into the newsfeed – on Google, Facebook and mobile, suggests that besides massive reach online and in social ads, we are on the brink of adding another dimension to the ad efforts – that of consumer engagement. Consumer engagement data will find its way into metrics such as Online Campaign Ratings to help agencies and brands gauge where, who and why these consumers engage and amplify the brand message. That - I predict - will be the point when digital and social ads will become a self-funded effort and a dawn of a new age of marketing – with a very clear and measurable ROI attributed to them.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

2013: Adding Context to Content | Social Media Today

2013: Adding Context to Content | Social Media Today | Big Media (En & Fr) | Scoop.it

Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.

We’ve spent the past few years as marketers wrapping our brains around the changing landscape. Social media has given consumers a voice, and finally many of us are starting to listen (though they’ve been listening to each other for quite some time now).

It’s also given brands and businesses a platform from which to speak. Communication between brands and consumers has become a 2-way street, and content marketing has taken center stage. We share information, post (hopefully) valuable content, and engage with our social networks. This is great—we have learned so much more about our target audiences as well as how to listen to what they’re saying and glean valuable data.

The next step—it’s time to use what we’ve learned. It’s not enough to just be social. Now it’s time to be smart and focus our content into the right context.

Here’s where to watch for in 2013:

1) Personalized mobile commerce.

2) Reporting for marketers by marketers.

3) Location-based marketing.

4) “Promoted” content.

5) Corporate social training.

 

Key Takeaway: In 2013, watch for content marketers to focus on context—targeting their message to the right person, at the right time, in the right space. Marketers will need to learn how to place the most appropriate non-intrusive messages right where consumers are best positioned to respond. If you do it right, you’ll engage your audience, they’ll share your content with their networks, and that will create more valuable context. It’s a win/win, for both marketers and consumers.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

The Engagement Marketing Disconnect Between Consumers and Brands Rages On | Social Media Today

The Engagement Marketing Disconnect Between Consumers and Brands Rages On | Social Media Today | Big Media (En & Fr) | Scoop.it

"After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers."

From the Key Findings of the report:

Marketers view consumers’ proactivity via social media as more engaging then consumers do. The inflation of “engagement” in this case has been caused by the ease of social media use and equating online followers with successful marketing. Measurement of social media engagement is an area where CMOs often don’t know what they don’t know.Fundamental disconnects in how marketers and consumers understand and value engagement tactics may cost marketers great opportunities. The biggest schisms are found in approach to redemption rates, discount codes and loyalty programs. Additionally, marketers’ attempts at personalization and customization engage few consumers. This finding may stem from consumers’ high expectations of what true customization and personalization stands for.Consumers identify strongly with brands, particularly younger consumers, who view their relationship with brands as a reflection of self. And they approach and interact with them in a variety of ways, from social media to traditional advertising. They don’t necessarily view this as engagement, however. Rather, their view of how they interact with and relate to brands is much more holistic.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer - Forbes

5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer - Forbes | Big Media (En & Fr) | Scoop.it
Image sourced from Daily Blogma 2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

TRENDS 2012 les nouvelles tendances dans le digital #vidéo

Quels sont les nouveaux usages ? Quels sont les services de demain ? Quels sont leurs modèles économiques ? A quoi ressemblent les entreprises qui les créent ? Autant de questions auxquelles répondent de nombreux acteurs du digital, qu’ils soient opérateurs Telecom (SK Telecom, Orange…), investisseurs ( Partech, SoftTech…), ou créateurs de startups innovantes (Livestream, Evernote, Plizy…).

Sur une idée originale de Cédric Tournay, PDG de Dailymotion, et Richard Menneveux, fondateur de FrenchWeb.fr, Trends a été produit par les équipes de FrenchWeb.fr, écrit et réalisé par Bertrand Lenotre et Guillaume Le Moal, en coproduction avec Dailymotion, et avec le soutien d’Orange.

more...
No comment yet.
Rescooped by Nicolas Moulard - Actuonda from Delivering Video To The Home: The New Challenges of OTT, Broadcast and IPTV
Scoop.it!

How Netflix wants to change television forever

How Netflix wants to change television forever | Big Media (En & Fr) | Scoop.it
Netflix doesn’t just want to compete with traditional pay TV networks like HBO, Showtime and Starz – it wants to change television forever. The company envisions a future for TV in which old-fashioned things like ratings, schedule and recaps simply don’t matter anymore.

Via Claude Seyrat
Nicolas Moulard - Actuonda's insight:

 

more...
Claude Seyrat's curator insight, December 13, 2012 1:31 PM

I loved Netflix when I was living in the US. Maybe I'll go back in the US just for that (maybe also for supporting our customers).

Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Efficacité du marketing numérique : Etudes de cas pluri média | SRI, UDECAM, UDA

Le SRI (Syndicat des régies Internet) et l'Udecam (Union des entreprises de conseil et achat média) renforcent leurs bases de données mises en ligne l'an dernier (voir archive). Chaque cas est présenté de façon uniforme : contexte, objectifs, réponse, dispositif et résultats. La méthodologie est également détaillée. L'objectif est, dans une optique plurimédia, de partager, avec l’ensemble du marché l’expertise, les résultats et les enseignements de chacun de ces cas. Le nombre de cas publiés est passé de 9 en 2011 à 29 en 2012. Dans la perspective d'enrichissement de la base, l'UDA (Union des annonceurs) devient partenaire du site en favorisant les remontées de cas, côté annonceurs, et en créant des synergies avec sa commission efficacité.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Trop de chaînes gratuites en France ? France Info

Trop de chaînes gratuites en France ? France Info | Big Media (En & Fr) | Scoop.it
Mercredi prochain, six nouvelles chaînes vont faire leur apparition sur la TNT. Désormais, les téléspectateurs auront accès à 25 chaînes gratuites. Vont-elles toutes trouver leur public ? Le marché publicitaire leur permettra-t-il de vivre ?
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Phonitive, la vidéo interactive au bout des doigts | FrenchWeb.fr[LeWeb'12] Elena Lemoine, Phonitive / Touchalize

Avec sa technologie Touchalize, la start-up toulousaine Phonitive ouvre des perspectives nouvelles en matière d’interaction avec la vidéo. Sur smartphone ou tablette (iOS & Android), une expérience mobile ludique permet d’inclure des éléments de son choix ou de réaliser des transformations en temps quasi réel. On peut ainsi changer la couleur d’un véhicule ou d’un vêtement, remplacer du texte, insérer sa photo… Touchalize fonctionne également sur TV connectée et PC.

Phonitive est une des 6 startups françaises en compétition à LeWeb. Présentation par Elena Lemoine, Directrice marketing et épouse de l’inventeur et CEO de Phonitive, Guillaume Lemoine.

Post complet : http://frenchweb.fr/leweb12-phonitive-la-video-interactive-au-bout-des-doigts/90535?utm_source=FRENCHWEB+COMPLETE&utm_campaign=09949552d6-FrenchWeb_Daily_07_12_2012&utm_medium=email

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Village de start-up : Tariq Krim, aiguilleur : 'talent mapping' du numérique en France

Village de start-up : Tariq Krim, aiguilleur : 'talent mapping' du numérique en France | Big Media (En & Fr) | Scoop.it

Le village de start-up que souhaite créer à Paris Fleur Pellerin sur le modèle de la Tech City londonienne avance. Selon nos informations, ce dernier pourrait se trouver près de la Zac Paris Rive gauche et, à terme, être prolongé vers Ivry, Evry et, pourquoi pas, la Seine-Saint-Denis. La ministre veut aller vite. "Nous ne voulons pas de quelque chose qui voie le jour dans cinq ou dix ans mais dès 2014", explique-t-on à Bercy. Pour ce faire, un grand nombre de partenariats avec le secteur privé devraient être signés, même si la Caisse des dépôts et consignations pourrait jouer un rôle-clé.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

HTML5 vs. Apps: Why The Debate Matters, And Who Will Win

HTML5 vs. Apps: Why The Debate Matters, And Who Will Win | Big Media (En & Fr) | Scoop.it

A recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.

Here's why the Apps-vs-HTML5 debate matters:

- Distribution: Native apps are distributed through app stores and markets controlled by the owners of the platforms. HTML5 is distributed through the rules of the open web: the link economy.

- Monetization: Native apps come with one-click purchase options built into mobile platforms. HTML5 apps will tend to be monetized more through advertising, because payments will be less user-friendly.

- Platform power and network effects: Developers have to conform with Apple's rules. Apple's market share, meanwhile, creates network effects and lock-in. If and when developers can build excellent iPhone and iPad functionality on the web using HTML5, developers can cut Apple out of the loop. This will reduce the network effects of Apple's platform.

- Functionality: Right now, native apps can do a lot more than HTML5 apps. HTML5 apps will get better, but not as fast as some HTML5 advocates think.

 

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

6 Reasons Why APIs Are Reshaping Your Business

A study on APIs to demonstrate the advantages of APIs for businesses in terms of scalability, flexibility, business development, product development, supply chain management...

more...
No comment yet.
Rescooped by Nicolas Moulard - Actuonda from Social TV is everywhere
Scoop.it!

Coincident Create : 2nd Screen App and Interactive Video Authoring

Coincident Create : 2nd Screen App and Interactive Video Authoring | Big Media (En & Fr) | Scoop.it

Coincident Create and ITVML make it possible to build interactive video experiences for the web, HTML5, and mobile apps with unparalleled ease and efficiency.

Coincident Create is also capable of building ITVML for 2nd screen apps on mobile devices. For 2nd screen apps, the tool is used to build an interactive interface and logic that goes along with a television program. ITVML is then built into an application framework that handles the synchronization with broadcast.


Via Nicolas Weil, Ludovic Bostral
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

B2B Video Viewership is on the Rise. So What Should You Do About It? [Infographic] | Social Media Today

B2B Video Viewership is on the Rise. So What Should You Do About It? [Infographic] | Social Media Today | Big Media (En & Fr) | Scoop.it

 

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Five Things You Should Know About the Future Of Mobile

Five Things You Should Know About the Future Of Mobile | Big Media (En & Fr) | Scoop.it

At the recent Inbound Marketing Summit, mobile was the belle of the ball – the trend considered most likely to fundamentally shape marketing in the coming years. At the conference, I caught up with my fellow speaker Tim Hayden, SVP of Mobile Strategy for Edelman Digital. Here are five tips he shared about the future of mobile, and what you need to know to stay ahead of the curve.

- Understand the person, not the technology.

- Your phone is more important than your tablet.

- Small Businesses Shouldn’t Get Their Heads Turned.

- Large Businesses Need a Targeted Mobile Strategy.

- The Rise of Face-to-Face.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Home for the Holidays Webinar Series by Volicon

Home for the Holidays Webinar Series by Volicon | Big Media (En & Fr) | Scoop.it

In the spirit of the holidays, Volicon invites you to join in the festivities and enter to win some cool prizes during our holiday webinar series!

 

- Monday, December 10th - The Nightmare Before Christmas: Yes, The Loudness Legislation Is Here

 

- Tuesday, December 11th - A Year Without An FCC Violation: How Volicon Can Solve Your Compliance Nightmares

 

- Wednesday, December 12th - An Observer Story: 10 Cool Things You Can Do With Volicon

 

- Thursday, December 13th - Don’t Get Scrooged: Ad Verification, Ratings, NAVE Decoding and Logging Made Easy

 

- Friday, December 14th - It’s A Wonderful Quality of Experience: Ensuring Quality of Experience

 

Complete info : http://volicon.com/homefortheholidayswebinar/index.html?mkt_tok=3RkMMJWWfF9wsRonuqrOZKXonjHpfsX56%2B0rWKe0lMI%2F0ER3fOvrPUfGjI4ATcFnI%2FqLAzICFpZo2FFOFeycf49O

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Professionnalisation des contenus & monetisation : les enjeux de la video online pour 2013

Professionnalisation des contenus & monetisation : les enjeux de la video online pour 2013 | Big Media (En & Fr) | Scoop.it

Professionnalisation des contenus & monetisation : les enjeux de la video online pour 2013

more...
No comment yet.