Big Media (En & Fr)
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Big Media (En & Fr)
En preparation de l'évènement II Big Media Paris, le 28 nov 2016 @ INA Issy-les-Moulineaux. Des médias aux marques média : Transformer la data en expérience client​. Co-organisé par Actuonda, Perfect Memory et l'INA. http://www.bigmediaconnect.fr/
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25% du CA du Figaro vient du Digital. Itw Bertrand Gié, Resp Nvx Media | Journal du Net

25% du CA du Figaro vient du Digital. Itw Bertrand Gié, Resp Nvx Media | Journal du Net | Big Media (En & Fr) | Scoop.it

Le directeur des nouveaux médias du Figaro, Bertrand Gié, était l'invité de l'émission "Les Décideurs du Net", présentée par le JDN et Décideurs TV ce jeudi à 12h30. Avec près de 10 millions de visiteurs uniques sur Web fixe, Bertrand Gié estime que le Web est une vraie réussite en termes d'audience. Le digital représente 25% du CA et 50% du résultat d'exploitation du groupe. Le CA du Figaro.fr est de 30 millions d'euros avec une marge contributive de 3,5 millions d'euros. La monétisation est toute aussi fructueuse. " Nous passons aujourd'hui à l'acte deux avec le lancement d'une offre premium digne de ce nom, pour proposer un vrai espace à nos abonnés digitaux avec beaucoup de contenus exclusif, la semaine du 13 avril .

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Bourse Aux Technos objets connectés & big data

Bourse Aux Technos objets connectés & big data | Big Media (En & Fr) | Scoop.it
LE 7 AVRIL 2015 À TÉLÉCOM BRETAGNE - RENNES
 
PME et ETI venez découvrir 20 technologies et plateformes dans le domaine des objets connectés et du Big Data
■ Capteurs & réseau de capteurs communicants

  •  Zyggie Motion Capture, réseau de nœuds radio communicant permettant la capture des mouvements d’une personne et sa visualisation sur une tablette - Université deRennes 1 IRISA.
  • I-Surf, rendre tactile à très faible coût n'importe quelle surface constituée de n’importe quel matériau - CEA.
  • Synergie, Plateforme de mesure in situ pour l’évaluation et l’optimisation de la performance énergétique des nœuds d’un réseau de capteurs - Télécom Lille.


■ Robot autonome

  • Robot guide & coursier autonome,  capable de cartographier un espace intérieur et d'y naviguer de manière autonome - Mines Douai.

■ Middleware & logiciel embarqué

  • OM2M, couche logicielle permettant le développement de services M2M conformes au standard de l'ETSI - LAAS-CNRS Toulouse.
  • Hyperviseur temps réel mixte critique, « en aveugle » pour plateforme d’exécution embarquée à très haut niveau de confiance - CEA.
  • LINC, middleware de coordination d’entités physiquement distribuées - CEA.

■ Architecture de protocoles de communication & infrastructure

  • Lora Fabian, architecture et protocoles pour objets communicant en radio à longue portée, bas débit, basse consommation et dans des bandes de fréquences libres - Télécom Bretagne.
  • YoGoKo, solutions de communications opportunistes et sécurisées dédiées aux transports coopératifs - Télécom Bretagne.

■ Cybersécurité & confiance numérique

  • ADAPT, solutions avancées pour l’anonymisation des données personnelles - Télécom Bretagne.
  • Frag & Tag, protection des données d’entreprise contre la fuite et le vol - Télécom Bretagne.

■ Traitement de données massives & visualisation
  • Alligator, Méta-classification de grande quantité de données en deux groupes - Télécom ParisTech.
  • MODE, sonde sémantique de fouille, d'indexation et de visualisation de données et de graphes multimédias - Mines Alès.
  • IDEA, extraire les renversements de tendances dans les bases de données multidimensionnelles -Université d'Aix-Marseille.
  • CODE, Algorithmes de classification de données "bruitées" pour le traitement de données statistique et classification - Université d'Angers.
  • PILGRIM, Plateforme logiciel d’analyse prédictive permettant de traiter des systèmes complexes -Université de Nantes.
  • PORTALIS, Organisation des données par "concept" logique pour une navigation intuitive par suggestion - Université de Rennes 1.
  • Cryptocalcul homomorphe, technologie de mise en œuvre d’applications de calcul déporté sur des données chiffrées sans avoir à les déchiffrer - CEA.
■ Plateforme d'expérimentation 
  • Equipex FIT, plate-forme ouverte pour le développement et la validation à très grande échelle d'applications pour les objets connectés - Télécom Physique Strasbourg.

Info : http://bourse-aux-technos-rennes.strikingly.com/


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BIG QUESTIONS BIG ANSWER Will harnessing smart data for audience analytics save the broadcast industry? [pdf] Gfk

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Latest update to social media guidance for BBC News Group staff

Latest update to social media guidance for BBC News Group staff | Big Media (En & Fr) | Scoop.it

Updated guidance for social media is being distributed to staff in BBC News and published online.


The guidance now has a specific section on user-generated content, covering - for example - how we should treat those sharing content with us. The guidance also includes a section about breaking news, previously published separately in 2012.

Other additions include reminders about the safety implications of sharing location data, about the impression given by those we follow or befriend on social networks, and about the impact of spreading unconfirmed rumours, especially in breaking news situations.

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Why Netflix Chose NGINX as the Heart of Its CDN - NGINX

Why Netflix Chose NGINX as the Heart of Its CDN - NGINX | Big Media (En & Fr) | Scoop.it
Learn from NGINX developer Gleb Smirnoff why Netflix chose NGINX as the streaming media technology for its global content delivery network, Open Connect
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Say goodbye to the analytics tools of the past

Say goodbye to the analytics tools of the past | Big Media (En & Fr) | Scoop.it

To be successful in the years ahead, publishers have to start using data to their advantage and the right analytics and data management systems are key.

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Where next for robot journalists in the newsroom?

Where next for robot journalists in the newsroom? | Big Media (En & Fr) | Scoop.it
With Associated Press announcing that algorithmic programs will soon be used on the sports desk, should journalists be worried they'll soon be replaced?

Via CPasquier
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What brands and publishers need to know about Facebook's developer conference

What brands and publishers need to know about Facebook's developer conference | Big Media (En & Fr) | Scoop.it

If there’s one insight to be taken away from F8, Facebook’s annual conference for app developers, on Wednesday, it’s that Facebook is gradually positioning itself to become the data, media-consumption and sharing backbone for the entire digital media industry.

Between making its user data more portable, building out a “family of apps” that caters to specific forms of communication and enables more robust media experiences within those apps, Facebook is aiming to be the Internet equivalent of a broadband provider — providing the means by which all media is published and accessed.

Here’s what brands and publishers need to know about this evolution.

Data
It was telling that Mark Zuckerberg kicked the event off with stats about how much more often in the past year users use Facebook’s login to sign into a wide array of apps and websites. At f8 2014, Facebook gave users more control over what information they shared with other apps when using the feature. Since then, the number of people using Facebook login has increased 10 percent, and 80 percent of the world’s top grossing apps.

That growth gives Facebook more insight into the apps and media its users like to consume when they’re not on Facebook. And it’s helping Facebook grow Audience Network, its mobile app ad network. Ads served through Audience Network cost seven times that of typical mobile banner ads, Facebook’s director of platform Deborah Liu said.

But the biggest data-related announcement was that Facebook user data would now be available in its video ad network LiveRail, allowing publishers to sell more precisely targeted video ads and, in turn, demand higher CPMs.


Whether its ingesting publishers’ media or providing tools for publishers to embed media posted to Facebook, the social network is trying to make sure that more, if not all, media flows through its properties in some form.


Via Bruno Renkin
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Visual coverage for digital radio and online platforms by EBU [report] @ 2015 FIS Alpine World Ski Championships

Visual coverage for digital radio and online platforms by EBU [report] @ 2015 FIS Alpine World Ski Championships | Big Media (En & Fr) | Scoop.it
Read how the EBU delivered visual coverage for digital radio and online platforms at the World Ski Championships in Beaver Creek, Colorado.
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Facebook May Host News Sites’ Content | NYTimes

Facebook May Host News Sites’ Content | NYTimes | Big Media (En & Fr) | Scoop.it
The social media giant is said to be in talks with several news publishers, offering to deliver their content quickly, in exchange for a certain loss of control over their readership.


Facebook has not historically done any kind of revenue-sharing with content publishers. Essentially, its position has been “Put your content on Facebook and we’ll send you traffic.” But lately Facebook has been experimenting with revenue-sharing options. In December, it began showing N.F.L. clips sponsored by Verizon. Verizon paid for the clips to be sent to people’s news feeds and ran an ad at the end of them. The N.F.L. and Facebook split the revenue.

The new proposal by Facebook carries another risk for publishers: the loss of valuable consumer data. When readers click on an article, an array of tracking tools allow the host site to collect valuable information on who they are, how often they visit and what else they have done on the web.

That data might instead go to Facebook, which like many companies uses that information itself to target and track consumers more effectively for advertisers (and which has been subject to criticisms over its privacy policies). It has not been disclosed how much of that data Facebook would be willing to share.

And if Facebook pushes beyond the experimental stage and makes content hosted on the site commonplace, those who do not participate in the program could lose substantial traffic — a factor that has played into the thinking of some publishers. Their articles might load more slowly than their competitors’, and over time readers might avoid those sites.

And just as Facebook has changed its news feed to automatically play videos hosted directly on the site, giving them an advantage compared with videos hosted on YouTube, it could change the feed to give priority to articles hosted directly on its site.

CONTINUE READING THE MAIN STORY39COMMENTS

Over the long term, said Alan D. Mutter, a newspaper consultant who writes a blog called Reflections of a Newsosaur, all publishers are likely to have to allow their content to range more freely outside of their own sites.

“But in the short term,” he said, “it’s a scary proposition because publishers want to control their brand, and their audience and their advertising dollars.”

Facebook, on the other hand, he said, can only benefit from it. “It enhances user satisfaction, keeps users on its site and has better content which allows it to sell advertising at better rates,” Mr. Mutter said.

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Viewers redefining relationship with television

Viewers redefining relationship with television | Big Media (En & Fr) | Scoop.it

Fundamentally, the survey highlighted just how linear TV's role in content discovery is still dominant. Channel surfing was still the primary discovery method used by viewers today, followed by word-of-mouth and TV promos. Online was seen as a means of reinforcing interest, but it was linear TV committed them as viewers. The survey revealed that 69% of adults and 76% of kids start their viewing journey via linear TV which was the only source, currently, that satisfies both passive and active viewing needs. VIMM found that no other source has yet found a way to duplicate the discovery and viewing experience offered by traditional TV.

Yet the study also claimed to have uncovered a new and vital viewing segment: the engaged viewer. Representing 45% of global viewers, this segment had access to at least two secondary TV sources and were highly engaged with content. With greater access to what they perceive as great content, such viewers were increasing their engagement with TV and were watching more TV — including linear — content in general.

Moreover more access to content was seen to be basically redefining how viewers engage with television. The majority of viewers (51%) preferred to be able to watch TV when they wanted to rather than where or how. In other words, VIMM suggested, convenience is watching a show whenever viewers decide they want to watch it.



Read more: Viewers redefining relationship with television | Second Screen | News | Rapid TV News http://www.rapidtvnews.com/2015031437573/viewers-redefining-relationship-with-television.html#ixzz3VFVEMC6V


Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, March 21, 2015 9:12 AM

Fundamentally, the survey highlighted just how linear TV's role in content discovery is still dominant. 

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Connecting With the Cosmos: The Total Audience Media Universe [infography] Nielsen

Connecting With the Cosmos: The Total Audience Media Universe [infography] Nielsen | Big Media (En & Fr) | Scoop.it

The current state of the media universe is much like that of the cosmos. The rise in technology and TV-connected devices has given consumers—and thus programmers, marketers, agencies and advertisers—a vehicle for boundless choice.

This dynamic ecosystem is also continually changing.

And to keep pace, Nielsen is reaching new frontiers by working to total up audiences across devices and burgeoning viewing platforms.

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Infographie : aux USA, les commerçants et les clients n’ont pas la même perception de l’expérience consommateur, selon une étude IBM avec Econsultancy - Offremedia

Infographie : aux USA, les commerçants et les clients n’ont pas la même perception de l’expérience consommateur, selon une étude IBM avec Econsultancy - Offremedia | Big Media (En & Fr) | Scoop.it
Alors que 90% des commerçants américains s’accordent à dire que la personnalisation de l'expérience client est essentielle pour leur réussite commerciale, près de 80% des consommateurs déclarent que les marques ne les comprennent pas en tant qu'individu. IBM a publié vendredi les résultats d'une étude réalisée avec Econsultancy qui révèle un écart de perception important entre la façon dont les entreprises pensent être perçues par les consommateurs et l’expérience client réelle.
Ainsi, 89% des entreprises sondées se déclarent satisfaites de leur capacité à résoudre des conflits avec des clients tandis que seulement 28% des consommateurs ayant rencontré un problème significatif avec une entreprise estiment qu’il a été très bien résolu.
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Twitter Launches Curator, a Platform for Media Publishers | Adweek

Twitter Launches Curator, a Platform for Media Publishers | Adweek | Big Media (En & Fr) | Scoop.it

Twitter wants to make it easier for media entities to tap into conversation on its platform. The company announced Tuesday the launch of Curator, a platform that surfaces the most relevant and popular tweets and Vines around a certain topic.

Media publishers can see a demographic breakdown of those talking about a topic, such as March Madness, as well as some of the most popular tweets and Vine videos.

Twitter Product Manager Matt Dennebaum wrote about Curator in a blog post:

Whether it’s Fashion Week, the Cricket World Cup or a TV show finale, surfacing great Twitter content in key moments is a powerful catalyst for engaging audiences and igniting conversations. Now we’re making it easier than ever to find and display the most relevant Twitter and Vine content with a new tool called Curator.

Curator was built to allow media publishers to search, filter and curate Twitter content that can then be displayed on web, mobile and TV. Those who have been testing Curator have seenstrong increases in audience engagement, participation and attention. With these encouraging results, we’re opening up the product to all media publishers around the world, for free. This includes news organizations, production companies, broadcasters, local governments, and even concert venues.


Via Yvan Boudillet
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Un Chief Data Officer et une entité data transversale pour Prisma Media - Offremedia

Le groupe Prisma Media vient de mettre en place une cellule data transversale au groupe. Yoann Denee, qui dirigeait P comme Performance (voir archive), l’entité spécialisée dans la monétisation de bases de données, prend la direction de la nouvelle cellule data en tant que Chief Data Officer, sous la responsabilité de Frédéric Daruty, Directeur Exécutif du groupe Prisma Media. Cette cellule data, composée d’une équipe d’experts techniques et statistiques, sera en charge d’organiser les solutions techniques de stockage, d’enrichissement et de sécurisation des données.
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Radio : -9,8% ; TV : -10,9% ; Presse : -44%... Alerte rouge sur l’économie des médias

Radio : -9,8% ; TV : -10,9% ; Presse : -44%... Alerte rouge sur l’économie des médias | Big Media (En & Fr) | Scoop.it

Les chiffres sont d’une rigueur absolue : -27,8% pour les investissements publicitaires sur les « grands médias » (presse, TV, radio, cinéma) entre 2007 et 2014 (et en euros courants). Et encore -23,6% si l’on y intègre les bandeaux sur le Web (le display) et le chiffre d’affaires publicitaire mobile. Mettre en perspective dans la moyenne période les données produites chaque année par l’IREP donne une idée du choc subi par les « industries du contenu » depuis le début de la crise économique.

Tous ne sont évidemment pas logés à la même enseigne : entre 2007 et 2014, le cinéma ne perd « que » 9% (81 M€ en 2014) et la radio 9,8% (à 726 M€). Mais la télévision a abandonné dans le même temps 10,9% (3 222 M€), alors même que 6 nouveaux convives (6ter, HD1, RMC Découverte, L’Equipe21, Numéro23, Chérie 25) ont été conviés en 2012 à partager ce maigre gâteau publicitaire. Et la presse, déjà affectée par le recul de sa diffusion, a vu ses recettes de pub plonger de… 44% (à 2 683 M€), soit plus de 2 Mds€ abandonnés.

Symétriquement, le display a gagné 41,7%, à 652 M€. Mais le gain de reste inférieur en valeur absolue à 200 M€. Et les recettes du mobile demeurent inférieures à 100 M€ malgré l’explosion de son usage.

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ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site | Big Media (En & Fr) | Scoop.it

One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal.


Via Bruno Renkin
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The top 50 apps for creative minds

The top 50 apps for creative minds | Big Media (En & Fr) | Scoop.it
Our pick of the best tablet and smartphone tools to enable you to make films, music, art and more


There’s an ongoing argument in the technology world about whether tablets and smartphones are more focused on consumption than creativity. As time has gone on, though, the number of apps helping us do more than passively read, watch and listen has grown. Many also fall into a longer heritage of technology that democratises activities like film-making, photography and music-making. Video and photography apps now contain editing features based on those used in professional software, but made accessible enough for anyone to use in a couple of taps, and music-making apps are reducing the barrier to making listenable sounds. In all cases, this isn’t about you suddenly becoming a professional just because an app is holding your hand – instead, it’s about opening up the experience of artistic creation to a wider audience.

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Le "Media for equity" peut-t-il sauver la presse ?

Le "Media for equity" peut-t-il sauver la presse ? | Big Media (En & Fr) | Scoop.it
Alors que le marché publicitaire est ardu, la prise de participation des médias dans le capital des start-up en échange de publicité décolle en France.

Via Aliette de Villeneuve
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NFL to Put One Game on Web TV Only

NFL to Put One Game on Web TV Only | Big Media (En & Fr) | Scoop.it

The NFL announced a grand experiment on Monday, saying it would put a mid-season football game on a national digital platform, not on national television—opening up an important new door for the sports-media industry.


Via Bruno Renkin
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A Few Questions For Publishers Contemplating Facebook As A Platform - John Battelle's Search Blog

A Few Questions For Publishers Contemplating Facebook As A Platform - John Battelle's Search Blog | Big Media (En & Fr) | Scoop.it


  • Do you have full and unfettered access to reader data? Will Facebook have access to your customer data?

A publisher lives and dies by its ability to maintain a strong connection to its readership. That means understanding how people use your product, so you can make it better. It means knowing who your customers are, so you can call them by name, make them offers, ask them questions, converse with them using sophisticated tools. Will Facebook offer the kind of tools the open web does?

  • Do you have full and unfettered control over your advertising relationships and data? Will Facebook have access to that data?

If Facebook is selling your advertising, or telling you how to sell your advertising, or dictating what your advertising has to look like, or has access to data about your customer data *and* your advertising, they have your jewels in their hands. I hope those are very soft hands.

  • Do you have certainty over the levers of circulation marketing, including the price of reader acquisition and engagement? 

Facebook’s record here ain’t exactly encouraging. Everyone knows that if you want to build audience on Facebook, you have to pay Facebook. Publishers have gotten pretty sophisticated at understanding customer acquisition costs, ROI, and the like. Will Facebook offer a consistent ecosystem here, or will the sands shift as the company ropes in your competitors, leverages “proprietary algorithms” to decide who sees what, then ultimately decides to get into your business in some way? If you want to read up on such a market, just ask Yelp how it feels about Google.

  • Do you have control over your core product, so you can craft your reader’s experience as an expression of your brand? 

I can’t really stress this one too much. I mean, what if a year in, you want to ask some of your Facebook readers to pay you, in exchange for less advertising (or none)? Do you have to ask permission? Wait, you agreed to not do that? Well why would any reader pay you on the open web if they can get it for free on Facebook? And what if you want to do something like Snowfall? Or what if you come up with a really neat widget that pulls in processed content from, say, Twitter and SnapChat? Will Facebook let you? They kinda sorta don’t like those companies, last I checked. My guess is they won’t like others down the road too.

  • Do you have any proof that publishers using another company’s proprietary platform have ever created a lasting and sustainable business? 

I guess I should have put this one first. There have been good exits for some publishers from platforms — a few of theMCNs on YouTube come to mind — but those were native video publishers who will all admit that they could never reach profitability on YouTube’ economics.

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[Infographie] 53% des fans suivent le sport en ligne. 79% Web. 30% Mobile @Perform Group - Offremedia

[Infographie] 53% des fans suivent le sport en ligne. 79% Web. 30% Mobile @Perform Group - Offremedia | Big Media (En & Fr) | Scoop.it
Parmi les 33 millions de fans de sport en France, 53% suivent le sport en ligne et 30% le suivent sur mobile. Ces fans consacrent 5h par semaine à suivre des contenus sportifs et 79% les suivent en ligne au moins une fois par semaine. Ces résultats proviennent de la quatrième étude annuelle «Know the Fan - Le rapport sur la consommation du sport dans les médias 2014» de Perform Group, en partenariat avec Kantar Media et Sport Business. L’étude analyse la consommation mondiale du sport dans les médias en 2014 et propose également un focus sur la France et la consommation digitale résumé dans l’infographie ci-dessous.
Ainsi 27% des fans de sport en ligne utilisent uniquement des applications mobiles pour suivre le sport et 22% uniquement les sites mobiles.
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What's the deal with Video-on-demand?[infography] Screen Australia - Research

What's the deal with Video-on-demand?[infography] Screen Australia - Research | Big Media (En & Fr) | Scoop.it


What’s the Deal with Video-on-demand? explains how movies and TV reach online audiences and who earns revenue from VOD. It sets out the key structures for the different types of VOD services, and how they influence the deals that producers make to get their content online. - See more at: http://www.screenaustralia.gov.au/news_and_events/2015/ia_150317_vod.aspx#sthash.oO2jYISR.dpuf

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Sports consumption on mobile truly went mainstream in 2014 | Nielsen

Sports consumption on mobile truly went mainstream in 2014 | Nielsen | Big Media (En & Fr) | Scoop.it

These big events and the ubiquity of mobile apps and devices throughout the world made 2014 the year sports consumption on mobile truly went mainstream. The growth in digital video viewing from 2013 to 2014 was nothing short of extraordinary, and not just among younger consumers. While the 18-34 set posted a 53% increase in digital viewing from Q2 2013 to Q2 2014, viewing grew an even more impressive 80% and 60% among Americans 35-49 and 50-64, respectively. Fans continue to increase consumption and engage with sports content in a variety of different ways across a multitude of devices.

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