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Big Media (En & Fr)
Connecting Media, Audience and Advertsing with Data. How media companies can benefit from Big Data, Open Data , Linked Data, Small Data to value their assets, improve their audience satisfaction and better monetize their inventories
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La prescription des internautes joue un rôle de plus en plus important dans la consommation de biens culturels, selon Bain&Company - Offremedia

La prescription des internautes joue un rôle de plus en plus important dans la consommation de biens culturels, selon Bain&Company - Offremedia | Big Media (En & Fr) | Scoop.it

Comme l’an dernier (voir archive), Bain&Company publie, à l’occasion du Forum d’Avignon, les résultats de son observatoire international sur la consommation numérique des biens et services culturels. 8 pays ont été étudiés en juillet 2013 : France, Royaume-Uni, Allemagne, USA, Russie, Brésil et les zones urbaines de la Chine et de l’Inde.
Trois tendances de fond sont dégagées par le cabinet de conseil : l’augmentation de la consommation individuelle et «sociale» propulsée par les smartphones et tablettes ; l’ubiquité des contenus rendue possible par la distribution numérique ; la montée en puissance de l’abonnement grâce aux réseaux toujours connectés.
Dans les 3 pays européens étudiés et aux USA, les sources de recommandation de biens culturels ont fortement évolué entre 2012 et 2013. 47% des consommateurs utilisent les réseaux sociaux pour obtenir des recommandations de jeux vidéo (+7 points), 43% pour les livres (+7 pts), 40% pour la vidéo (+8 pts) et 38% pour la musique (+6 pts).
Le niveau de la recommandation «sociale» a même dépassé celui de la recommandation des critiques et professionnels dans les domaines de la musique et des jeux vidéo. Il s’en rapproche pour le livre et la vidéo.
Troisième source de recommandation, l’utilisation des suggestions personnalisées des plateformes est aussi en forte progression : +10 points pour les livres (41%), +5 pts pour les jeux vidéo (39%), +10 pts pour la vidéo (33%) et +7 pts pour la musique (33%).

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La revanche télévisuelle de l'industrie de la musique? REGARDS SUR LE NUMERIQUE

La revanche télévisuelle de l'industrie de la musique? REGARDS SUR LE NUMERIQUE | Big Media (En & Fr) | Scoop.it

Deux événements cette semaine dans le domaine des contenus musicaux nous invitent à questionner si l’industrie de la musique - longtemps considérée comme le martyr culturel principal des changements des usages provoqués par le numérique, ne serait pas en train d’enfin prendre une revanche grâce un retour de la télévision musicale ? 

Quelle place pour la musique à la télévision aujourd’hui?

Spotify, Deezer, et une foule d'autres services de streaming sont en train de devenir les moyens de facto pour les consommateurs d'écouter de la musique légalement sur Internet, et le débat continue pour savoir si c'est une bonne ou une mauvaise chose pour les musiciens. 

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Current and future uses of Semantic Web technologies at the BBC

Current and future uses of Semantic Web technologies at the BBC | Big Media (En & Fr) | Scoop.it

CURRENT AND FUTURE USES OF SEMANTIC WEB TECHNOLOGIES AT THE BBC

Yves Raimond, BBC R&D IRFS / @moustaki

 

TALK IN TWO PARTS

How are Semantic Web technologies currently used on the BBC website?

What are future uses of Semantic Web technologies at the BBC?

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Infographic: Second Screen By the Numbers Q3 2013 | Second Screen - TV App Market

Infographic: Second Screen By the Numbers Q3 2013 | Second Screen - TV App Market | Big Media (En & Fr) | Scoop.it
TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more

Via Ludovic Bostral
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Les Français multiplient les écrans pour regarder la télévision

Les Français multiplient les écrans pour regarder la télévision | Big Media (En & Fr) | Scoop.it
Même s'il reste largement en tête, le bon vieux poste de télé n'est plus le seul appareil sur lequel les Français regardent la télé. Ils en profitent aussi sur un ordinateur ou un appareil mobile.

Via Pierre-Laurent CONSTANT
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Second écran et maîtrise de l'attention : un défi majeur pour les producteurs de contenu - French SocialTV

Second écran et maîtrise de l'attention : un défi majeur pour les producteurs de contenu - French SocialTV | Big Media (En & Fr) | Scoop.it

Le second écran est-il source d’engagement ou de distraction ? Tel était le titre d’un précédent article. On concluait celui-ci en constatant que le second écran peut soit devenir une échappatoire à la TV ou être son pire ennemi.

C’est sur constat que se base l’intéressante présentation Slideshare ci-dessous. Son auteur articule ce document en 3 parties. 

1. La mesure et les données récoltées2. Les comportements actuels liés à l’utilisation d’un second écran3. L’étude de cas de l’application The X Factor UK


Via La Nouvelle Télévision, fabienne Olivier, Ludovic Bostral
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BBC Global News to Become Twitter Amplify's First Global News Broadcaster - TheWrap

BBC Global News to Become Twitter Amplify's First Global News Broadcaster - TheWrap | Big Media (En & Fr) | Scoop.it

Following its American counterpart, #BBCTrending will launch later this fall

Twitter Amplify’s newest partner is also its first with a global news broadcaster.

The social media video advertising platform and BBC Global News have teamed up to produce a new new in-Tweet broadcast, #BBCTrending, a new series of short form video broadcasts that will will launch later this fall. The broadcast will tackle the day’s trending phenomena on social media.

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Optimal and Civolution Offer TV-synced ads via Facebook Exchange: Pilot Sees TV-Synced Ad Units Deliver 60% Lift | Digital TV Europe

Optimal and Civolution Offer TV-synced ads via Facebook Exchange: Pilot Sees TV-Synced Ad Units Deliver 60% Lift | Digital TV Europe | Big Media (En & Fr) | Scoop.it

Advertisers can now implement second-screen advertising on Facebook that is synchronised with TV commercials thanks to technology provided by social advertising and analytics platform Optimal and content security and second-screen synchronisation specialist Civolution. 

Civolution’s second screen synchronisation technology, SyncNow, which monitors TV channels and identifies TV ads in real time, has been integrated with Optimal’s Open Signals and Real Time Bidding platforms to enable advertisers to buy ads automatically on the Facebook Exchange service within seconds of ad spots airing on TV, allowing Facebook News Feed ads to be synchronised with the TV ad.

The pair said they had already implemented the technology for a campaign for a client’s upcoming entertainment launch. The pilot porogramme found that Facebook News Feed ads that were synchronised in real time with TV spots saw a lift in the consumer click through rate of over 60%.

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IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room | Beet.TV

IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room | Beet.TV | Big Media (En & Fr) | Scoop.it
Nicolas Moulard - Actuonda's insight:

Over the last couple of years, we have seen countless research reports highlight the growth in consumers’ use of alternative-screen devices whilst they watch TV.

But amongst the clearest and most useful snapshot of the true meaning of what has become a mature trend is IPG Media Lab’s contrarian new report, The Second Screen Fallacy, just published here together with its sister agency Magna Global.

In this interesting sit-down interview with Beet.TV, the lab’s strategy director Natalie Bokenham says the industry’s earlier belief that smart mobile devices would prompt people to fill day-light parts of their day with video has turned out false.

“The vast majority of video consumption actually happens on the couch during prime-time, regardless of screen,” Bokenham finds. “We’re seeing an intensification of attention in the living room, watching video – but this is happening across different screens.

“So we see our clients’ budgets remaining strong in the  living room – but we’re helping to establish new ways for that budget to be distributed across different screens.”

Framing the rise of mobile as, counterintuitively, being all about the living room suits the Interpublic division. Bokenham says 70% of clients’ ad budgets still goes to TV commercials.

The lab’s report cites AdTonik and Samba as examples of ad tech firms whose technology listens to TV ads and simultaneously serves related ads on to consumers’ mobile devices.

Watch the full interview for a useful breakdown of the report.

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Etat de l'écosystème MPEG-DASH après l'IBC 2013

Une présentation OVFSquad de Nicolas Weil le 17/10/13. 

Les thèmes abordés : 
- panorama du support par l'industrie 
- facteurs d'adoption et freins 
- analyse du processus de standardisation 
- avancées en Common Encryption + Multi-DRM 
- point sur les players et HbbTV 1.5 
- topo sur les prochains gros dossiers : HEVC, Multichannel audio et QoS 
- point sur les déploiements actuels et annoncés 

Regoignez OVFSquad sur LinkedIn 
http://www.linkedin.com/groups?home=&gid=4509529


Via Nicolas Weil
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'Spotify for TV' Magine terrifies Euro players with smart TV deals

'Spotify for TV' Magine terrifies Euro players with smart TV deals | Big Media (En & Fr) | Scoop.it
OTT player has just grabbed half-a-million Swedish subscribers

Via Pedro Taveira
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More newspapers turn to streaming video to expand audiences

More newspapers turn to streaming video to expand audiences | Big Media (En & Fr) | Scoop.it

Call it the Fourth Estate 2.0. More and more newspapers, magazines, and online media venues are going into streaming video - live or scripted TV online. Some of the biggest names in media are romancing the vid: the Washington Post, the Wall Street Journal, USA Today, Vanity Fair, the New York Times, National Geographic.

This transcends the watch-live options already available at CNN.com, NBCNews.com, and the Al Jazeeras. This is content meant to stand on its own

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Exclusif - RADIO 2.0 - Audiences des webradios LLP/OJD pour septembre 2013

Exclusif - RADIO 2.0 - Audiences des webradios LLP/OJD pour septembre 2013 | Big Media (En & Fr) | Scoop.it
L'OJD publie depuis quelques mois les résultats d'audience des flux audio des stations FM ou pure player (uniquement présent sur internet). Dans le cadre des rencontres RADIO 2.0, et en exclusivité La Lettre pro de la Radio/OJD, retrouvez les diagrammes des 10 premières stations en durée d'écoute totale et par marques. Il est à noter qu'en terme de durée totale d'écoute 7 des 10 premières webradios sont des simulcasts de stations de la bande FM (diffusant le même programme qu'en hertzien). Seules les stations adhérentes à l'OJD sont mesurées dans cette étude.
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Disney France anime sa communauté avec l’écriture interactive - Offremedia

Disney France anime sa communauté avec l’écriture interactive - Offremedia | Big Media (En & Fr) | Scoop.it
The Walt Disney Company France propose aux familles, aux enfants, aux classes de primaire et de collège, de participer au «Conte participatif de Noël». Un espace internet (conte-noel.disney.fr) est dédié à ce dispositif d’écriture interactive.
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The next wave of social media engagement is getting visual | ETC Digital

The next wave of social media engagement is getting visual | ETC Digital | Big Media (En & Fr) | Scoop.it

The proliferation of smartphone with increasingly good camera lenses that allow users to take and upload high quality videos and photos 24/7 drives social media engagement increasingly towards visual interaction.

 

Advertisers are therefore now tapping into the visual social communities to target tehir audiences.

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Semantic Video: Can TV Catch Up to the Web? - semanticweb.com

Semantic Video: Can TV Catch Up to the Web? - semanticweb.com | Big Media (En & Fr) | Scoop.it

As users experience such shifts in usability in web and mobile applications, the question that television programmers should be asking themselves is whether television is keeping up with the new expectations that users are likely to have as a result?”

He continues, “One of the essential enabling technologies for these new experiences is graph-based search and discovery. Such a graph (aka ‘knowledge graph’) is a semantic database of named entities, where the relationships between entities are dynamically mapped for predictive and intelligent results for search and discovery. As the TV viewing experience becomes increasingly complex with thousands of VoD titles, hundreds of linear TV channels and millions of online video titles, traditional lexical metadata and structured menu-driven search and navigation prove difficult and cumbersome. A knowledge graph-based semantic approach creates intuitive discovery and access for large amounts of programming, providing user experiences pari passu with the new usability on web and mobile.”

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L'effet Twitter en mode Social TV

L'effet Twitter en mode Social TV | Big Media (En & Fr) | Scoop.it

Le mardi sur PPC's, c'est #Innovation, #Infographie ou #Inspiration. Pour ce mardi, voici une infographie récapitulant la puissance des conversations sur Twitter liées au média TV. La bataille avec Facebook n'en est qu'à ses débuts.


Via Pierre-Laurent CONSTANT
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Visiware announces a new generation of convergent TV games for Samsung | Advanced Television

Visiware announces a new generation of convergent TV games for Samsung | Advanced Television | Big Media (En & Fr) | Scoop.it

Visiware, the publisher of interactive TV game services, and Samsung, announce the launch of a new adaptation of the game “Who Wants To Be A Millionaire?” for Samsung Smart TVs. This new game, developed by Visiware is available as an exclusive free application on Samsung Apps, and lets the player dive into the immersive atmosphere of the famous TV game show, offers for the first time a unique multi-screen gaming experience.

As a complement to the “traditional” game mode, with its 12 questions, 3 lifelines and the well- known money tree (virtual money), the application also offers a brand new game mode called “The race to the million” where up to 4 players with their smartphones or tablets (iOS and Android compatible devices) will be able to connect simultaneously to the TV and play together in a new convergent experience.

Developed in HD format, the game can also be played more traditionally using the television remote or with the voice and gesture recognition included in Samsung Smart TVs.

 

Colas Overkott, CEO of Visiware, is delighted with the launch: “Television is still at the heart of the digital household and home entertainment. While the casual game market is booming on cell phones and tablets, the technological breakthroughs of major equipment manufacturers such as Samsung are now enabling us to develop equivalent gaming experiences for the television, experiences that are sometimes even more innovative and convergent. The application “Who Wants To Be A Millionaire?” is only a first example of this new generation of games that we distribute worldwide”.

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[Study] How #SecondScreen synchronization increases the impact of TV ads (on brand and image KPIs)


Via Phil Khattou, Ludovic Bostral
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Visiware launches TV games on Samsung Smart TV in France

Visiware launches TV games on Samsung Smart TV in France | Big Media (En & Fr) | Scoop.it

Visiware, which publishes interactive TV games, is launching a new adaptation of Who Wants To Be A Millionaire? on Samsung Smart TVs in France.

The HD interactive game can be played via Samsung Smart TV voice and gesture command as well as via smartphones and tablets.

It is available as an exclusive free application on Samsung Apps, and lets the player dive into the immersive atmosphere of the TV game show.

As a complement to the traditional game mode, the application also offers a new game mode called The Race to the Million where up to four players with their smartphones or tablets, either iOS or Android, will be able to connect simultaneously to the TV and play together.

Developed in HD format, the game can also be played using the television remote or with the voice and gesture recognition included in Samsung Smart TVs.

Players will also be able to compare their performances nationwide via an online leader board. They will be able to create up to four user profiles in the game and take on multiple challenges to reach the top and the status of Billionaire.



Read more: Visiware launches TV games on Samsung Smart TV in France | Rapid TV News http://www.rapidtvnews.com/index.php/2013102530485/visiware-launches-tv-games-on-samsung-smart-tv-in-france.html#ixzz2ijyEnArt

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Understanding the Effectiveness of Video Ads : New Measurement Study of Akamai

Understanding the Effectiveness of Video Ads : New Measurement Study of Akamai | Big Media (En & Fr) | Scoop.it

Akamai Technologies, Inc. (NASDAQ: AKAM), the leading provider of cloud services for delivering, optimizing and securing online content and business applications, today announced the publication of a new scientific study that leveraged data from hundreds of millions of online videos and advertisements measured using the Akamai Sola Analytics media measurement and analysis product. The research paper, "Understanding the Effectiveness of Video Ads: A Measurement Study," coauthored by S.S. Krishnan and R.K. Sitaraman, will be presented at the ACM Internet Measurement Conference (IMC) in Barcelona on Thursday, October 24, 2013.

(Logo: http://photos.prnewswire.com/prnh/20100225/AKAMAILOGO)

The study analyzed in aggregate 367 million videos and 257 million ads from over 3,000 publishers that were viewed by 65 million unique users worldwide. Among the key findings:

The position of an ad has the single largest impact on completion rate, with a mid-roll ad 18.1 percent more likely to be completed than the same ad as a pre-roll, and pre-rolls 14.3 percent more likely to be completed than the same ad as a post-roll.Repeat visitors to a site have higher completion rates for ads on that site than one-time visitors to that site.Viewers are more tolerant of video ads than of slow-loading videos. Viewers who must wait 10 seconds for their video to load are three times more likely to abandon than users who spend the same amount time watching a pre-roll ad.Users who abandon ads leave early. One-third of the abandoners leave at or before the quarter-way mark and two-thirds at or before the halfway mark in the ad.Ads that play within long-form content such as TV episodes and movies complete at a higher rate (87 percent) than those that play in short-form content such as news clips and sports highlights (67 percent).Time of day and day of week do not affect ad completion rates substantially.

...

 

To access the full research study, visit Understanding the Effectiveness of Video Ads: A Measurement Study. http://www.akamai.com/dl/technical_publications/Akamai-Tech-Pub-Video-Ads-Effectiveness.pdf

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[Social Media Mag #7] L’invité: Cyril Garnier, MyTF1

[Social Media Mag #7] L’invité: Cyril Garnier, MyTF1 | Big Media (En & Fr) | Scoop.it
Nouvel épisode de Social Media Mag, qui décrypte tous les mois une stratégie de marque sur les…

Via Ludovic Bostral
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Liveblog: Second Screen Workshop shares best practices - MIPBlog

How do producers use the second-screen to reinforce and add to their storytelling? Vast Media‘s founder and managing director, Matthias Puschmann, introduced this multi-part workshop with a few second screen best practices.

The MTV Video Music Awards, our first example, are “always very active in providing second-screen engagement opportunities”, Puschmann said. One thing they do (among the many) is curate fan tweets, then post them on TV and on VMA-related digital media alongside star tweets, providing an interactive live experience that also makes viewers feel involved in the festivities.

On Celebrity Big Brother, viewers at home could make choices that influenced events in the house, like which candidates participated in challenges, or what rewards and punishments they received.

X Factor‘s app had play-along features as well as “brand integration of a pizza chain, so there are also sponsored messages, branded games and special promotional codes that people can exchange for cheaper pizza,” said Puschmann.

For ITV2 show #CrazyBeachesTV, viewers can tweet what they think will happen while ad breaks take place. The funniest comments are read live during the show, a “nice second-screen tie with a direct on-air effect,” Puschmann observed.

Finally, our personal favourite, The Weather Channel organised the first-ever tweet-powered tornado to draw more attention to its newsdesk broadcasts. Users could tweet to TWC using a special hashtag; the total volume of tweets received affected wind level inside the studio. The goal: create an on-air tornado to disrupt the broadcast entirely.

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Audience engagement - three approaches

Audience engagement - three approaches | Big Media (En & Fr) | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 21, 2013 12:42 AM


Simon Staffans:  "There are as many different approaches [to audience engagement] as there are projects, but here are three major lines of approach" ...

Carmenne K. Thapliyal's curator insight, October 21, 2013 3:20 AM

How to engage audience effectively for one's digital audience

Sharrock's curator insight, October 21, 2013 11:10 AM

Engagement: It's more than attention and focus. 

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Google introducing a brand new hub for Media

Google introducing a brand new hub for Media | Big Media (En & Fr) | Scoop.it

Welcome to Google Media Tools. Consider this your starting point to tap into Google’s suite of digital tools that can enhance newsgathering and exposure across television, radio, print and online.

Whether it’s refining your advanced search capabilities, improving audience engagement through Google+, or learning how to visualize data using Google Maps, this website is intended to guide you through all the resources Google offers to journalists.

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