Big Media (En & Fr)
11.1K views | +0 today
Follow
Big Media (En & Fr)
In prepa of Big Media Conference: 17 sept 2015 @ Telecom ParisTech. Smart data for rich media How media companies can benefit from Smart Data to value their assets, improve their audience satisfaction and better monetize their inventories ?
Your new post is loading...
Your new post is loading...
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Using Data To Improve Content Marketing. Itw of LaCour VP Global Mkg from Outbrain on Beet.TV

Using Data To Improve Content Marketing. Itw of LaCour VP Global Mkg from Outbrain on Beet.TV | Big Media (En & Fr) | Scoop.it

Since founding in 2006, Outbrain has built up to serving 200bn content recommendations on publisher sites every month, most as suggestions at the bottom of online articles. Now it wants use some of that breadth to improve the relevance of those recommendations.

“As publishers get smarter in content recommendation, we’re able to better understand the business needs of publishers… and provide signals to our algorithm,” according to Outbrain global marketing VP Lisa LaCour.

“We’re helping our brand marketers get smarter and smarter about what kinds of content they should be producing based on what we’re seeing audiences click on and actually engage in.”

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers | Big Media (En & Fr) | Scoop.it

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. I disagree. Advertising has always been about connecting brands with people. It still is.


More than ever, brands will need authentic and compelling stories that are told consistently across all points of engagement. We'll learn again as we learned with the advertorials of an earlier time that native advertising compromises the integrity of both brands and media. It will also be revealed that media strategy and creative strategy need to come back together, and words like "digital" and "traditional" will lose their meaning. They will blend into one word called "advertising," the art of connecting brands with people.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

TV-Synced campaign for Skoda sees up to 50% lift in user engagement : Civolution : International Broadcast News

TV-Synced campaign for Skoda sees up to 50% lift in user engagement : Civolution : International Broadcast News | Big Media (En & Fr) | Scoop.it

To support the launch of its new Fabia model in the Czech Republic, Skoda used Xaxis Sync powered by Civolution's Teletrax to sync their TV and digital campaigns to reach the highest possible audience across multiple platforms. The aim was to attract viewers who moved away from the TV during the ad break in favour of second screen.

The objective was to broaden awareness of the new car model whilst driving maximum visibility of the Skoda brand across multiple platforms. The solution, which focused on amplifying reach during the ad break to encourage user action (and catch disengaged users), managed up to 50% lift in CTRs against similar automotive ads.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

La télévision participative ou Social TV vue par le CSA : équipements, usages et points d'attention | French Social TV

La télévision participative ou Social TV vue par le CSA : équipements, usages et points d'attention | French Social TV | Big Media (En & Fr) | Scoop.it
Etat des lieux de la télévision participative ou Social TV par le CSA : équipements, usages, audiences, monétisation, applications, données personnelles ...
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Second-Screen Ad Synching Set to Soar in 2015 - Millward Brown

Second-Screen Ad Synching Set to Soar in 2015 - Millward Brown | Big Media (En & Fr) | Scoop.it

Millward Brown predicts rapid growth in synchronized messaging

Consumers can expect to see more linked messages in 2015, with ads on TV being backed up by an increasing number of reminder and reinforcement messages on digital devices, including desktops, laptops, mobiles and tablets, predicts Millward Brown in the first of its annual Digital & Media Predictions.

Second-screen advertising synching typically uses listening technology to identify when an advert has run on TV and immediately deliver advertising messages to run on digital devices. This technology is now being offered by a number of companies such as Civolution, Infectious Media, Mediasynched and WyWy. In 2015 Millward Brown expects more advertisers to take advantage of the opportunity to target their online and social media advertising in this way.

"Second-screen synching isn't just about media efficiency and hitting consumers with multiple messages, it's also a new storytelling opportunity that allows brands to add extra value for people who just watched their TV spot. We expect it to grow rapidly in 2015," said Duncan Southgate, Global Brand Director, Digital at Millward Brown.

Marketers should be encouraged that an increasing number of consumers now use multiple devices while watching TV, sometimes to learn more about the shows and commercials they see but also to perform other tasks while the TV is on....


In addition to improving the effectiveness of messaging, second-screen synching also allows brands to initiate a more in-depth dialogue with consumers. For example, an automotive advert on TV could be followed up just seconds after the commercial ends with an offer to arrange a test drive, or a story line from the advert could be continued online with a call to action delivered direct to mobiles and tablets. Global auto brand, Hyundai, is using this technology today.

Second-screen synching can be used to hijack competitor ads by running targeted digital counter-claims at the same time as a competitor's TV ad. It also offers complementary brands the chance to cross-promote products; viewers of a TV ad for vodka might, for example, subsequently see an ad for a suitable mixer drink on their digital device.


- See more at: http://www.millwardbrown.com/global-navigation/news/press-releases/full-release/2014/12/16/second-screen-ad-synching-set-to-soar-in-2015#sthash.RCDhrQsd.40RMmkwW.dpuf

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Touchdown! Civolution Uses Super Bowl Moments To Trigger Online Ads | Beet.TV

Touchdown! Civolution Uses Super Bowl Moments To Trigger Online Ads | Beet.TV | Big Media (En & Fr) | Scoop.it

NFL’s annual Super Bowl may be renowned for generating vast sums in advertising revenue on TV. But that requires a big budget – what if the TV broadcast could trigger a downstream bump in advertising buzz online?

That’s the technology which data and watermarking vendor Civolution is deployingfor Sunday’s game between Seattle Seahawks and New England Patriots.

“When there’s a touchdown or field goal or an important moment in the game, with our systems, we can identify that and help advertisers create contextually-relevant realtime messages on digital,” product manager Stefan Maris tells Beet.TV in this video interview.

“When there’s a touchdown for the Seahawks, there can be a nice banner ad, totally customized for the situation.  In this way, brands can really ‘own’ a moment in digital.”

Keep an eye out – ads will be delivered to social media sites, mobile apps and websites via relations with DSPs, tradedesks and social advertising platforms that Civolution’s Teletrax TV-Synced Ads enjoys.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

BBC News looks ‘beyond broadcasting’ » Digital TV Europe

BBC News looks ‘beyond broadcasting’ » Digital TV Europe | Big Media (En & Fr) | Scoop.it

The BBC will look to offer more personalised and location-based news in the future and seek to “inform beyond broadcasting” according to a major new report by the corporation.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

The Netflix Tech Blog: Netflix's Viewing Data: How We Know Where You Are in House of Cards

The Netflix Tech Blog: Netflix's Viewing Data: How We Know Where You Are in House of Cards | Big Media (En & Fr) | Scoop.it

Over the past 7 years, Netflix streaming has expanded from thousands of members watching occasionally to millions of members watching over two billion hours every month.  Each time a member starts to watch a movie or TV episode, a “view” is created in our data systems and a collection of events describing that view is gathered.  Given that viewing is what members spend most of their time doing on Netflix, having a robust and scalable architecture to manage and process this data is critical to the success of our business.  In this post we’ll describe what works and what breaks in an architecture that processes billions of viewing-related events per day.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

25 Disruptive Technology Trends 2015 - 2016

Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016. 

Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Observatoire ePub 2014 : Le search et toutes les composantes non classiques du display génèrent une croissance de +4% [infographie] Offremedia

Observatoire ePub 2014 : Le search et toutes les composantes non classiques du display génèrent une croissance de +4% [infographie] Offremedia | Big Media (En & Fr) | Scoop.it
Le digital devient le 2ème média derrière la TV : c’est le signal fort de la 13ème édition de l’Observatoire de l’ePub du SRI (Syndicat des Régies Internet), de l’Udecam (Union des Entreprises de Conseil et d’Achat Media) et de PwC. Le marché de l’ePub progresse de +4% en un an et frôle les 3Mds€. Les tendances de l’année 2014 indiquent que le search reste le premier canal d’investissement avec 59% du marché et un rythme de progression identique au marché, à +4%. Ce segment est celui qui progresse le plus dans l’absolu (+74M€), malgré la plus forte progression relative du display (+8%) qui représente +60M€ et 27% du marché. La progression du display est propulsée par 3 mouvements :
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Le Big Data : un enjeu pour les industries créatives | InaGlobal

Le Big Data : un enjeu pour les industries créatives | InaGlobal | Big Media (En & Fr) | Scoop.it
Anticipation de la demande, création de nouveaux contenus ou mise en avant d'artistes, que font les industries créatives avec le Big Data ?


La notion de Big Data, en français « mégadonnées »[+] ou « données massives » s’est rapidement répandue depuis quelques années, portée par des sociétés de conseil et largement relayées par les médias, puis les pouvoirs publics, sans pour autant faire l’objet d’une définition précise. Ces données sont souvent présentées comme le « nouvel or noir de la croissance », voire le « futur moteur » de l’économie. Comment définit-on le Big Data, quel est son périmètre et la taille du marché ? Comment les industries créatives en tirent-elles parti ?

...

Passer au crible une masse d’information est une opération complexe, le stockage de terabytes n’est pas simple non plus. Si les barrières à l’entrée peuvent se réduire avec la chute des coûts, notamment avec le « cloud computing », l’expertise reste coûteuse et peu ou pas présente dans les industries créatives.
 
Cette inégalité entre acteurs traditionnels des médias et dragons numériques est source de conflits, comme on l’a vu dans le désaccord qui a opposé Amazon et Hachette. Ce conflit renvoie à un problème de concurrence, de concentration du marché entre les mains des oligopoles du Big Data, de ces « barons des données », même si pour l’instant, cette tendance a été contrecarrée par la vivacité de l’écosystème des start-ups dans le domaine.
En résumé, les mégadonnées sont peut-être là, mais la méga-vision manque encore à l’appel.



more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

The NFL's cautious embrace of YouTube - Digiday

The NFL's cautious embrace of YouTube - Digiday | Big Media (En & Fr) | Scoop.it
With the Super Bowl just days away, the NFL has finally added YouTube to its video-distribution roster.


“At the end of the day, it doesn’t matter where somebody consumes the content, as long as you can retain some kind of ownership over that content and monetize it,” said Orli LeWinter, vp of strategy and social marketing at digital marketing agency 360i. “These traditional content creators like the NFL have fought it and fought it for so long, just like the music industry. Now they’re realizing they can actually win if they follow consumer habits and address those needs, rather than trying to force them to consume content in the same way that they did 10 years ago.”


The NFL videos on YouTube will include prompts driving viewers to live games and broadcasts. In short, it’s marketing as well as monetization.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Which recommendation engines get you the most eyeballs : Taboola and Outbrain | GeekTime

Which recommendation engines get you the most eyeballs : Taboola and Outbrain | GeekTime | Big Media (En & Fr) | Scoop.it
Hey, content publishers! Curious which recommendation engines get you the most eyeballs?


As competitive as the content world is itself, the battle of the distribution platforms claiming the best algorithms for serving up relevant content is equally intense, and perhaps more so given the players being far more clearly defined. The makeup of the battleground primarily includes niche services like music distributors such as Soundcloud, and news distributors such as Newsmax looking to limit the scope of their focus and dominate their individual areas.

This compartmentalization allows niche providers the benefit side of the cost/benefit equation to  zero in on a specific market and deliver a more onpoint pitch to the decision makers.

However, there are two relative heavyweights (the industry is a little too nascent to call any player a true heavyweight) who are slugging it out for dominance of all content forms on both Web and mobile. they are Taboola and Outbrain.

Both Israeli, by the way.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Le New York Times va dépasser le million d'abonnés numériques en 2015

Le New York Times va dépasser le million d'abonnés numériques en 2015 | Big Media (En & Fr) | Scoop.it
Le site du quotidien généraliste américain compte désormais 910.000 abonnés payants, soit 150.000 de plus que l'an passé. Mais ses innovations dans le domaine du numérique n'ont pas toutes été couronnées de succès.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Predictive science, big data and artificial intelligence improve Marketing Effectiveness of Digital Media | Rocket Fuel

Predictive science, big data and artificial intelligence improve Marketing Effectiveness of Digital Media | Rocket Fuel | Big Media (En & Fr) | Scoop.it

Data-driven digital marketing is big business. According to eMarketer some 55% of  all digital advertising dollars will be driven by programmatic initiatives in 2015 where computer speed and machine learning take precedence over human guess work. By 2016 that number is expected to rise to 63% representing over $20 billion in programmatic ad buys.


Digital marketing now has more in common with Rocket Science than with Mad Men and the true Rocket Scientist in the business is George John, co-founder, Chairman and CEO of Rocket Fuel . Rocket Fuel positions itself as a leading programmatic digital marketing platform that uses deep predictive science, big data and artificial intelligence (AI) to learn, act, adapt and scale, to improve marketing ROI in digital media across all customer touch points including paid media — web, mobile, video and social — and CRM channels.


more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Enhancing dual screening performance with new programmatic TV synchronisation capabilities

Enhancing dual screening performance with new programmatic TV synchronisation capabilities | Big Media (En & Fr) | Scoop.it

The announcement comes in the lead up to the competitive Christmas period and enables advertisers to trigger digital display adverts to run within milliseconds of their TV adverts.

Infectious Media, the programmatic specialist, has integrated TV synchronisation capabilities directly into its programmatic platform, Impression Desk, to allow for the automatic coordination of digital display advertising and TV advertising. The company can now bid on digital display advertising available across the programmatic landscape on desktops and tablets, within milliseconds of a TV advert appearing. This allows brands to reach audiences across dual screens, maximising the impact of their TV investments.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Gamification et second écran : les enseignements du Tour de France et de Roland Garros | French Social TV

Gamification et second écran : les enseignements du Tour de France et de Roland Garros | French Social TV | Big Media (En & Fr) | Scoop.it
Interviews d'Erwann Gaucher et de Benjamin Thereaux afin de comprendre comment FranceTVsport utilise la gamification sur ses événements sportifs.


L’intégration des mécaniques de jeu sur le second écran des programmes TV fait de plus en plus son apparition en France. En effet, cette gamification permet notamment une immersion et un engagement plus fort de l’utilisateur. La logique voudrait qu’elle favorise la fidélisation, la conversion, l’amélioration des temps d’exposition, … mais dans la pratique, on constate qu’il faut d’autres ingrédients.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Nearly a third of TV viewers jump online during ad breaks on Chrismas Day - Civolution

Online marketing technology company, Rocket Fuel, studied the lift in ad impressions they saw on Christmas day during the ad breaks of the most popular TV shows of the day.

The Coronation Street Christmas Day episode was the most popular commercial TV programme of the day with 6.41 million tuning in to see Tracy and Tony kissing under the mistletoe. Rocket Fuel estimates there was a 31% increase in mobile device activity among viewers during the ad breaks of the popular soap and just over 2 million ads were served to viewers during the ad breaks.


more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Nielsen TV: How Brands are Using Entertainment to Engage Millennials

Nielsen TV: How Brands are Using Entertainment to Engage Millennials | Big Media (En & Fr) | Scoop.it
Branded entertainment has grown into big business, and based on strong consumer sentiment, it’s going to continue growing. And when it comes finding an audience, Tatiana Simonian, VP of Branded Entertainment, says Millennials are at the top of the list for brands.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Voeux à la French Tech 2014

Animation retraçant le bilan 2014 de l'Initiative French Tech, projetée lors des voeux à la French Tech d'Axelle Lemaire et Emmanuel Macron à Bercy le 29 janvier 2015.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Here’s how the BBC, disrupted by technology and new habits, is thinking about its future

Here’s how the BBC, disrupted by technology and new habits, is thinking about its future | Big Media (En & Fr) | Scoop.it
The British broadcaster released a new report looking at the future of news as it looks toward its royal charter renewal in 2017.


Here is the link to the report : http://newsimg.bbc.co.uk/1/shared/bsp/hi/pdfs/28_01_15futureofnews.pdf


more...
No comment yet.
Rescooped by Nicolas Moulard - Actuonda from Web & Media
Scoop.it!

Constantly tweaking: How The Guardian continues to develop its in-house analytics system

Constantly tweaking: How The Guardian continues to develop its in-house analytics system | Big Media (En & Fr) | Scoop.it
Since its launch in 2011, The Guardian has consistently made changes to its in-house analytics tool, Ophan.

...

Other news organizations are emphasizing increased use of analytics. In its innovation reportlast spring, The New York Times called for better cooperation and communication between the newsroom and its “Reader Experience” departments of R&D, product, technology, analytics, and design.

...

Saleh said this was a good way of simplifying the data and making sure editors and reporters are seeing the information that’s important and relevant to them.

“We know that everyone in the newsroom has a lot to do, and we know that we could build the most amazing tool in the world, but if a reporter or editor can’t access the information in Ophan without spending 20 or 30 minutes within the dashboard or being an expert, we know that’s a lot to do day in and day out,” he said.


Via Bruno Renkin
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Doing the right thing for the right platform: Broadcast media vs digital upstarts on YouTube

Doing the right thing for the right platform: Broadcast media vs digital upstarts on YouTube | Big Media (En & Fr) | Scoop.it
Legacy broadcasters have, on the face of it, a huge advantage when it comes to creating engaging video content. They have expertise, resources and established talent on their side. So why isn't that success translating when it comes to the largest digital video distribution platform, YouTube?
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Publishers sour on traffic-based bonuses - Digiday

Publishers sour on traffic-based bonuses - Digiday | Big Media (En & Fr) | Scoop.it
With Gawker and Vox Media, the idea of rewarding writers based on traffic is attracting some high-profile detractors.


Pay for performance, long a mantra of Corporate America, wormed its way into the ethos of digital media over the past decade. The idea was sound: Publishing is under more than ever, with falling CPMs, so it makes sense to financially reward writers based on the traffic they attract.

But now, some publishers are pulling back on the practice. Gawker, an early proponent, publicly disavowed the practice this month, and Vox asked an acquired site to eschew the practice.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

BBC Taster : The experimental aera where BBC let you try rate and share their new ideas

BBC Taster : The experimental aera where BBC let you try rate and share their new ideas | Big Media (En & Fr) | Scoop.it
Taster is the home of new ideas from the BBC
more...
No comment yet.