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Second écran et maîtrise de l'attention : un défi majeur pour les producteurs de contenu - French SocialTV

Second écran et maîtrise de l'attention : un défi majeur pour les producteurs de contenu - French SocialTV | Big Media (En & Fr) | Scoop.it

Le second écran est-il source d’engagement ou de distraction ? Tel était le titre d’un précédent article. On concluait celui-ci en constatant que le second écran peut soit devenir une échappatoire à la TV ou être son pire ennemi.

C’est sur constat que se base l’intéressante présentation Slideshare ci-dessous. Son auteur articule ce document en 3 parties. 

1. La mesure et les données récoltées2. Les comportements actuels liés à l’utilisation d’un second écran3. L’étude de cas de l’application The X Factor UK


Via La Nouvelle Télévision, fabienne Olivier, Ludovic Bostral
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Big Media (En & Fr)
Connecting Media/Football, Audience/Fan and Advertising/Brands with Data. How media companies can benefit from Big, Open, Linked, Small Data to value their assets, improve their audience satisfaction and better monetize their inventories. BigFoot & BigMedia events in prepa (Bcn / Paris)
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First BIG MEDIA event Connecting Media, Audience and Advertising with data in Madrid this June

First BIG MEDIA event Connecting Media, Audience and Advertising with data in Madrid this June | Big Media (En & Fr) | Scoop.it

Connecting Media, Audience and Advertising with Data

24 June 2014 – UAM Madrid

150 professionals / 30 speakers

keynotes / round tables / user cases / networking

  

Digitalization has positioned data in the center of the audiovisual media ecosystem.

A better control of content combined with a better understanding of the audience already enables to back up editorial decisions. It opens opportunities to offer more relevant content and more personalized experiences adapted to multi-device and contextual environment.

For publishers, how to efficiently leverage data has turned into a strategic question and became a new key to power its editorial, marketing and sales activities.

Good use of data enables to structure catalogues, reinforce the value of its assets, better know its audience and monetize its inventories thanks to new tools. When it is well controlled it can lead to find new audiences and open ways to diversification.

 

How Big, Small, Open and Linked Data can transform media contents into structured, rich and actionable knowledge?

How data help to connect audience with relevant content and drive the entertainment experience?

How business intelligence and real time analytic open doors for advanced advertizing solutions and new business opportunities for content owners and mediabrands?

 

On the 24th of June in Madrid, 150 professionals with 30 experts will explore those questions via practical cases, inspiring keynotes and debates.

In parallel, workshops will allow to better understand the practical operations of professional solutions critical for the success of Big Media.


More info : www.bigmediaconnect.es


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ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site | Big Media (En & Fr) | Scoop.it

One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal.


Via Bruno Renkin
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The top 50 apps for creative minds

The top 50 apps for creative minds | Big Media (En & Fr) | Scoop.it
Our pick of the best tablet and smartphone tools to enable you to make films, music, art and more


There’s an ongoing argument in the technology world about whether tablets and smartphones are more focused on consumption than creativity. As time has gone on, though, the number of apps helping us do more than passively read, watch and listen has grown. Many also fall into a longer heritage of technology that democratises activities like film-making, photography and music-making. Video and photography apps now contain editing features based on those used in professional software, but made accessible enough for anyone to use in a couple of taps, and music-making apps are reducing the barrier to making listenable sounds. In all cases, this isn’t about you suddenly becoming a professional just because an app is holding your hand – instead, it’s about opening up the experience of artistic creation to a wider audience.

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Le "Media for equity" peut-t-il sauver la presse ?

Le "Media for equity" peut-t-il sauver la presse ? | Big Media (En & Fr) | Scoop.it
Alors que le marché publicitaire est ardu, la prise de participation des médias dans le capital des start-up en échange de publicité décolle en France.

Via Aliette de Villeneuve
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NFL to Put One Game on Web TV Only

NFL to Put One Game on Web TV Only | Big Media (En & Fr) | Scoop.it

The NFL announced a grand experiment on Monday, saying it would put a mid-season football game on a national digital platform, not on national television—opening up an important new door for the sports-media industry.


Via Bruno Renkin
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A Few Questions For Publishers Contemplating Facebook As A Platform - John Battelle's Search Blog

A Few Questions For Publishers Contemplating Facebook As A Platform - John Battelle's Search Blog | Big Media (En & Fr) | Scoop.it


  • Do you have full and unfettered access to reader data? Will Facebook have access to your customer data?

A publisher lives and dies by its ability to maintain a strong connection to its readership. That means understanding how people use your product, so you can make it better. It means knowing who your customers are, so you can call them by name, make them offers, ask them questions, converse with them using sophisticated tools. Will Facebook offer the kind of tools the open web does?

  • Do you have full and unfettered control over your advertising relationships and data? Will Facebook have access to that data?

If Facebook is selling your advertising, or telling you how to sell your advertising, or dictating what your advertising has to look like, or has access to data about your customer data *and* your advertising, they have your jewels in their hands. I hope those are very soft hands.

  • Do you have certainty over the levers of circulation marketing, including the price of reader acquisition and engagement? 

Facebook’s record here ain’t exactly encouraging. Everyone knows that if you want to build audience on Facebook, you have to pay Facebook. Publishers have gotten pretty sophisticated at understanding customer acquisition costs, ROI, and the like. Will Facebook offer a consistent ecosystem here, or will the sands shift as the company ropes in your competitors, leverages “proprietary algorithms” to decide who sees what, then ultimately decides to get into your business in some way? If you want to read up on such a market, just ask Yelp how it feels about Google.

  • Do you have control over your core product, so you can craft your reader’s experience as an expression of your brand? 

I can’t really stress this one too much. I mean, what if a year in, you want to ask some of your Facebook readers to pay you, in exchange for less advertising (or none)? Do you have to ask permission? Wait, you agreed to not do that? Well why would any reader pay you on the open web if they can get it for free on Facebook? And what if you want to do something like Snowfall? Or what if you come up with a really neat widget that pulls in processed content from, say, Twitter and SnapChat? Will Facebook let you? They kinda sorta don’t like those companies, last I checked. My guess is they won’t like others down the road too.

  • Do you have any proof that publishers using another company’s proprietary platform have ever created a lasting and sustainable business? 

I guess I should have put this one first. There have been good exits for some publishers from platforms — a few of theMCNs on YouTube come to mind — but those were native video publishers who will all admit that they could never reach profitability on YouTube’ economics.

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[Infographie] 53% des fans suivent le sport en ligne. 79% Web. 30% Mobile @Perform Group - Offremedia

[Infographie] 53% des fans suivent le sport en ligne. 79% Web. 30% Mobile @Perform Group - Offremedia | Big Media (En & Fr) | Scoop.it
Parmi les 33 millions de fans de sport en France, 53% suivent le sport en ligne et 30% le suivent sur mobile. Ces fans consacrent 5h par semaine à suivre des contenus sportifs et 79% les suivent en ligne au moins une fois par semaine. Ces résultats proviennent de la quatrième étude annuelle «Know the Fan - Le rapport sur la consommation du sport dans les médias 2014» de Perform Group, en partenariat avec Kantar Media et Sport Business. L’étude analyse la consommation mondiale du sport dans les médias en 2014 et propose également un focus sur la France et la consommation digitale résumé dans l’infographie ci-dessous.
Ainsi 27% des fans de sport en ligne utilisent uniquement des applications mobiles pour suivre le sport et 22% uniquement les sites mobiles.
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What's the deal with Video-on-demand?[infography] Screen Australia - Research

What's the deal with Video-on-demand?[infography] Screen Australia - Research | Big Media (En & Fr) | Scoop.it


What’s the Deal with Video-on-demand? explains how movies and TV reach online audiences and who earns revenue from VOD. It sets out the key structures for the different types of VOD services, and how they influence the deals that producers make to get their content online. - See more at: http://www.screenaustralia.gov.au/news_and_events/2015/ia_150317_vod.aspx#sthash.oO2jYISR.dpuf

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Sports consumption on mobile truly went mainstream in 2014 | Nielsen

Sports consumption on mobile truly went mainstream in 2014 | Nielsen | Big Media (En & Fr) | Scoop.it

These big events and the ubiquity of mobile apps and devices throughout the world made 2014 the year sports consumption on mobile truly went mainstream. The growth in digital video viewing from 2013 to 2014 was nothing short of extraordinary, and not just among younger consumers. While the 18-34 set posted a 53% increase in digital viewing from Q2 2013 to Q2 2014, viewing grew an even more impressive 80% and 60% among Americans 35-49 and 50-64, respectively. Fans continue to increase consumption and engage with sports content in a variety of different ways across a multitude of devices.

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10 Trends Shaping the Future of Branded Content | Adweek

10 Trends Shaping the Future of Branded Content | Adweek | Big Media (En & Fr) | Scoop.it
As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's tough to divine what's real and what isn't.


Live marketing will transcend tent poles

Content will be more participation based

Brands will create personalized content at scale

Social stars will shine brighter

Brands will celebrate life after :30

Content distribution will be signal-driven

Content will be tied to conversion

Planning and buying will converge in content tech

Agencies will buy their way into new creative models

Data = everyday insights

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UEFA TV Production debuts next-generation services to enrich match-day content offering : SVG Europe

UEFA TV Production debuts next-generation services to enrich match-day content offering : SVG Europe | Big Media (En & Fr) | Scoop.it

Ahead of the 2015/2016 UEFA Champions League season, the first of a new three-year rights cycle, UEFA is set to broaden the range of broadcast and digital services offered to its rights holding broadcasters. These ‘next generation services’ will enable broadcast partners to access significantly more of the content produced on-venue by UEFA.


“Across a typical UEFA Champions League match night, upwards of 15 cameras are on hand at every venue to capture the match action,” explained UEFA’s Head of TV Production Bernard Ross at Sports Video Group Europe’s Football Production Summit 2015 in Barcelona. “Now, from the 2015/2016 season, broadcasters will have access to a wider selection of clips and content from a selected number of these feeds for exploitation across both ‘second screen’ digital platforms, such as web, mobile and tablet, and post-production broadcast.”

To supplement this new enriched content offering, UEFA will also be providing broadcasters with an enhanced graphics, data and statistics service. UEFA will also be trialing a state-of-the-art ‘audio watermarking’ mechanism imbedded into the multilateral ‘world feed’, enabling broadcasters to utilize further marketing strategies across second screen devices.


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La consommation médias tiraillée entre temps courts et temps longs | emarketing.fr

La consommation médias tiraillée entre temps courts et temps longs | emarketing.fr | Big Media (En & Fr) | Scoop.it
Les médias consommés en mobilité ou de manière délinéarisée créent un nouveau rapport au temps avec leurs audiences, indique Havas Media dans 'Tendances & Perspectives Média 2015'.

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Ces évolutions dans les comportements doivent amener les marques à évoluer : " Elles doivent savoir si elles s'insèrent dans des moments de consommation courts ou plus longs. 70 % des plateformes de marques actuelles sont dépassées car elles ont été conçues sur un mode d'énonciation des messages alors qu'il faut renouveler les écritures ", analyse Raphaël de Andréis. Pour être à la hauteur de l'attente des consommateurs, Havas Media préconise d'activer à la fois des formats très longs qui racontent l'histoire des marques, mais aussi des narrations en série, des formats très courts, interactifs, voire proches du gaming.

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Fox Sports becomes lastest to monetize Facebook videos | Digiday

Fox Sports becomes lastest to monetize Facebook videos | Digiday | Big Media (En & Fr) | Scoop.it
Fox Sports joined ESPN as the only media companies using Facebook's video monetization tool. For Facebook, it's a way for it to compete with YouTube.
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Why Netflix Chose NGINX as the Heart of Its CDN - NGINX

Why Netflix Chose NGINX as the Heart of Its CDN - NGINX | Big Media (En & Fr) | Scoop.it
Learn from NGINX developer Gleb Smirnoff why Netflix chose NGINX as the streaming media technology for its global content delivery network, Open Connect
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Say goodbye to the analytics tools of the past

Say goodbye to the analytics tools of the past | Big Media (En & Fr) | Scoop.it

To be successful in the years ahead, publishers have to start using data to their advantage and the right analytics and data management systems are key.

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Where next for robot journalists in the newsroom?

Where next for robot journalists in the newsroom? | Big Media (En & Fr) | Scoop.it
With Associated Press announcing that algorithmic programs will soon be used on the sports desk, should journalists be worried they'll soon be replaced?

Via CPasquier
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What brands and publishers need to know about Facebook's developer conference

What brands and publishers need to know about Facebook's developer conference | Big Media (En & Fr) | Scoop.it

If there’s one insight to be taken away from F8, Facebook’s annual conference for app developers, on Wednesday, it’s that Facebook is gradually positioning itself to become the data, media-consumption and sharing backbone for the entire digital media industry.

Between making its user data more portable, building out a “family of apps” that caters to specific forms of communication and enables more robust media experiences within those apps, Facebook is aiming to be the Internet equivalent of a broadband provider — providing the means by which all media is published and accessed.

Here’s what brands and publishers need to know about this evolution.

Data
It was telling that Mark Zuckerberg kicked the event off with stats about how much more often in the past year users use Facebook’s login to sign into a wide array of apps and websites. At f8 2014, Facebook gave users more control over what information they shared with other apps when using the feature. Since then, the number of people using Facebook login has increased 10 percent, and 80 percent of the world’s top grossing apps.

That growth gives Facebook more insight into the apps and media its users like to consume when they’re not on Facebook. And it’s helping Facebook grow Audience Network, its mobile app ad network. Ads served through Audience Network cost seven times that of typical mobile banner ads, Facebook’s director of platform Deborah Liu said.

But the biggest data-related announcement was that Facebook user data would now be available in its video ad network LiveRail, allowing publishers to sell more precisely targeted video ads and, in turn, demand higher CPMs.


Whether its ingesting publishers’ media or providing tools for publishers to embed media posted to Facebook, the social network is trying to make sure that more, if not all, media flows through its properties in some form.


Via Bruno Renkin
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Visual coverage for digital radio and online platforms by EBU [report] @ 2015 FIS Alpine World Ski Championships

Visual coverage for digital radio and online platforms by EBU [report] @ 2015 FIS Alpine World Ski Championships | Big Media (En & Fr) | Scoop.it
Read how the EBU delivered visual coverage for digital radio and online platforms at the World Ski Championships in Beaver Creek, Colorado.
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Facebook May Host News Sites’ Content | NYTimes

Facebook May Host News Sites’ Content | NYTimes | Big Media (En & Fr) | Scoop.it
The social media giant is said to be in talks with several news publishers, offering to deliver their content quickly, in exchange for a certain loss of control over their readership.


Facebook has not historically done any kind of revenue-sharing with content publishers. Essentially, its position has been “Put your content on Facebook and we’ll send you traffic.” But lately Facebook has been experimenting with revenue-sharing options. In December, it began showing N.F.L. clips sponsored by Verizon. Verizon paid for the clips to be sent to people’s news feeds and ran an ad at the end of them. The N.F.L. and Facebook split the revenue.

The new proposal by Facebook carries another risk for publishers: the loss of valuable consumer data. When readers click on an article, an array of tracking tools allow the host site to collect valuable information on who they are, how often they visit and what else they have done on the web.

That data might instead go to Facebook, which like many companies uses that information itself to target and track consumers more effectively for advertisers (and which has been subject to criticisms over its privacy policies). It has not been disclosed how much of that data Facebook would be willing to share.

And if Facebook pushes beyond the experimental stage and makes content hosted on the site commonplace, those who do not participate in the program could lose substantial traffic — a factor that has played into the thinking of some publishers. Their articles might load more slowly than their competitors’, and over time readers might avoid those sites.

And just as Facebook has changed its news feed to automatically play videos hosted directly on the site, giving them an advantage compared with videos hosted on YouTube, it could change the feed to give priority to articles hosted directly on its site.

CONTINUE READING THE MAIN STORY39COMMENTS

Over the long term, said Alan D. Mutter, a newspaper consultant who writes a blog called Reflections of a Newsosaur, all publishers are likely to have to allow their content to range more freely outside of their own sites.

“But in the short term,” he said, “it’s a scary proposition because publishers want to control their brand, and their audience and their advertising dollars.”

Facebook, on the other hand, he said, can only benefit from it. “It enhances user satisfaction, keeps users on its site and has better content which allows it to sell advertising at better rates,” Mr. Mutter said.

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Viewers redefining relationship with television

Viewers redefining relationship with television | Big Media (En & Fr) | Scoop.it

Fundamentally, the survey highlighted just how linear TV's role in content discovery is still dominant. Channel surfing was still the primary discovery method used by viewers today, followed by word-of-mouth and TV promos. Online was seen as a means of reinforcing interest, but it was linear TV committed them as viewers. The survey revealed that 69% of adults and 76% of kids start their viewing journey via linear TV which was the only source, currently, that satisfies both passive and active viewing needs. VIMM found that no other source has yet found a way to duplicate the discovery and viewing experience offered by traditional TV.

Yet the study also claimed to have uncovered a new and vital viewing segment: the engaged viewer. Representing 45% of global viewers, this segment had access to at least two secondary TV sources and were highly engaged with content. With greater access to what they perceive as great content, such viewers were increasing their engagement with TV and were watching more TV — including linear — content in general.

Moreover more access to content was seen to be basically redefining how viewers engage with television. The majority of viewers (51%) preferred to be able to watch TV when they wanted to rather than where or how. In other words, VIMM suggested, convenience is watching a show whenever viewers decide they want to watch it.



Read more: Viewers redefining relationship with television | Second Screen | News | Rapid TV News http://www.rapidtvnews.com/2015031437573/viewers-redefining-relationship-with-television.html#ixzz3VFVEMC6V


Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, March 21, 9:12 AM

Fundamentally, the survey highlighted just how linear TV's role in content discovery is still dominant. 

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Connecting With the Cosmos: The Total Audience Media Universe [infography] Nielsen

Connecting With the Cosmos: The Total Audience Media Universe [infography] Nielsen | Big Media (En & Fr) | Scoop.it

The current state of the media universe is much like that of the cosmos. The rise in technology and TV-connected devices has given consumers—and thus programmers, marketers, agencies and advertisers—a vehicle for boundless choice.

This dynamic ecosystem is also continually changing.

And to keep pace, Nielsen is reaching new frontiers by working to total up audiences across devices and burgeoning viewing platforms.

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SXSW: This is the year of Transmedia

SXSW: This is the year of Transmedia | Big Media (En & Fr) | Scoop.it
This is the year for transmedia - where having a deep impact on an audience means going beyond aspiring to shallow channel views and instead finding new ways to invite people into a more immersive sensory experience.
The tech, platforms and story-telling capability is all available now. It'll just take an innovative brand to bring them together in a compelling way, to create something that audiences will truly engage with and remember.
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le mariage « data-contenu » est stratégique pour créer de l'engagement au service des marques / eMarketing

le mariage « data-contenu » est stratégique pour créer de l'engagement au service des marques / eMarketing | Big Media (En & Fr) | Scoop.it

À l'heure où le parcours média des consommateurs est totalement fragmenté, le CEO d'Havas Média rappelle à quel point le mariage «data-contenu » est stratégique pour créer de l'engagement au service des marques.

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Cristiano Ronaldo and Messi should build their own app (Footballapp). Now!

Cristiano Ronaldo and Messi should build their own app (Footballapp). Now! | Big Media (En & Fr) | Scoop.it

Just in time for Cristiano Ronaldo and Lionel Messi, who still have a few more years of this unprecedented popularity, to capitalize on this tremendous opportunity.

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Last year, according to Flurry Analytics, overall app usage grew by 76%. The Lifestyle and Shopping category grew by 117%, and Sports, by 74%.

2014 was also the year when internet mobile usage surpassed desktop, forever changing the way businesses operate.

In terms of smartphone users, it will increase another 12.6% to near 2.16 billion in 2016.

If built within the next year, their app is basically guaranteed to be downloaded by several million fans.


Complete post : https://www.linkedin.com/pulse/cristiano-ronaldo-messi-should-build-own-app-now-jos%C3%A9-miguel-burgos



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Guardian, FT, CNN and Reuters in ad deal to take on Facebook and Google

Guardian, FT, CNN and Reuters in ad deal to take on Facebook and Google | Big Media (En & Fr) | Scoop.it
Pangaea Alliance initiative will give brands access to more than 110 million online readers using programmatic advertising system
Global audience levels of selected media owners
Facebook: 823 million

Twitter: 178 million
LinkedIn: 173 million
Pangaea: 110 million
Hearst: 93 million
CNN: 89 million
BBC: 80 million
Mail Online: 60 million
New York Times: 44 million
The Guardian: 43 million


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