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Are Traditional News Operations Really Ready for Innovation? | Mediashift | PBS

Are Traditional News Operations Really Ready for Innovation? | Mediashift | PBS | Big Media (En & Fr) | Scoop.it

Fewer than half of Middle East residents think it's safe to express political opinions online, according to a study by sponsor Northwestern University in Qatar. Explore the data on this interactive site and watch a recent MediaTwits chat about the study. The research will be presented on August 10 at the AEJMC conference in Washington, DC.

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Big Media (En & Fr)
En preparation de l'évènement II Big Media Paris, le 28 nov 2016 @ INA Issy-les-Moulineaux. Des médias aux marques média : Transformer la data en expérience client​. Co-organisé par Actuonda, Perfect Memory et l'INA. http://www.bigmediaconnect.fr/
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Des médias aux marques média : Transformer la data en expérience client​ #SaveTheDate 'Big Media Paris' 28 Nov 2016 (14h-16h) @ INA

Des médias aux marques média : Transformer la data en expérience client​ #SaveTheDate 'Big Media Paris' 28 Nov 2016 (14h-16h) @ INA | Big Media (En & Fr) | Scoop.it

II BIG MEDIA PARIS

Des médias aux marques média : Transformer la data en expérience client​

Lundi 28 Novembre 2016, 14h-16h @ INA Issy-Les-Moulineaux

 

La digitalisation a positionné les data au centre de l’écosystème des médias.

Les données savamment raffinées constituent un formidable atout pour valoriser leurs contenus en offrant à leurs publics des expériences personnalisées plus pertinentes.
 

Comment enrichir efficacement l'expérience des utilisateurs par les data ?


Cette question, au cœur des enjeux stratégiques pour les médias et marques média, sera abordée par une dizaine d'experts à l’occasion de cette seconde édition de Big Média Paris, à laquelle nous espérons avoir le plaisir de vous accueillir.

 

Suite au succès de la première édition Big Media Paris en 2016 à Telecom Paris Tech, la société ACTUONDA organise une nouvelle édition en France de BIG MEDIA, rendez-vous des professionnels des médias et des stratégies « Big Data », en association avec l'INA et Perfect Memory


Informations/inscription sur http://www.bigmediaconnect.fr/

 

 

PROGRAMME

14h Acceuil

  • Laurent Vallet, Directeur de l’INA ou Jean-Marc Boero, Secrétaire Général

14h10 Keynotes d’introduction

  • Prisma Media : Philipp Schmid, Chief Transformation Officer et Directeur Exécutif Régie
  • Adyax : Maxime Topolov (Co-founder CTO), spécialiste Data/UX/Drupal

14h40 Débat

  • INA : Gautier Poupeau (Data Architect)
  • France Television : Matthieu Parmentier (R&D Projets Manager) 
  • RTL Belgium: Antoine Pichault (Manager des Archives et de la Documentation Audiovisuelle)
  • EBU : Jean-Pierre Evain (Principal Project Manager), spécialiste européen des Metadata
  • Perfect Memory : Steny Solitude (CEO), Francois Chiche (COO)

15h30 Workshop

  • animé par Perfect Memory

Evènement VIP, places limitées à 50 professionnels des médias:  éditeurs de contenus multimédia digitaux, marques médias, fournisseurs de solutions et services, startups, intégrateurs/OEM, centres de recherche et laboratoires, spécialistes académiques et institutions publiques, journalistes…

 

 

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How Facebook and Google could disrupt the subscription model for news

How Facebook and Google could disrupt the subscription model for news | Big Media (En & Fr) | Scoop.it

By applying their technology to the publishers’ antiquated subscription systems, the two Internet giants could help create a sustainable news ecosystem.

 

That’s the power of dynamic pricing. E-commerce has allowed this practice to spread far and wide, to many sectors that never used it before the Internet.

 

This hypothetical move by the two major news distributors could be a double-edge sword. If we assume that no publishing corporation is able to single-handedly build such a large, data-driven dynamic pricing apparatus, then the industry is left with two choices.
One is to band together to build the system from scratch. There are historical precedents: In the ’60s, a group of airline visionaries put together what is called a GDS (for Global Distribution System) that now aggregates a network of about 20 reservation systems serving about 5,000 airlines. Realistically for the news industry, it would take years to achieve an uncertain result — not to mention antitrust issues that will inevitably flare up.
The second is to make a deal with Google and Facebook (preferably both), convincing them to provide some user data and co-develop a dynamic pricing system under a long-term and reliable contract. The obvious risk of this path is that it would increase the reliance on these giant distributions platforms. But the benefit would be an immense gain in the reach and performance of publisher subscription systems, now the primary source of revenue for quality news.

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What IBM Watson and AI can do for media companies

What IBM Watson and AI can do for media companies | Big Media (En & Fr) | Scoop.it
The cognitive technology creates a new kind of partnership between people and computers that enhances, scales, and accelerates human expertise, according to Lomas. With such capabilities, AI is able elevate every customer’s experience.

Watson, for example, has been utilised in call centers. It is able to understand keywords and sentiments from a call by using natural language processing. The more Watson learns from each call, the better the customer experience gets.

AI also can help make smarter decisions faster. Watson can absorb a vast amount of data, while at the same time being trained by experts, so everyone has access to data and expertise that allows them to make decisions faster.

Lomas believes that cognitive technology is the new competitive advantage. AI can save resources and time, and she presented an example in which AI has the potential to save 20 hours per week in putting together news clips.

AI also can be used to augment the creative design process. In another example, Watson was able to watch an entire movie and select six minutes worth of scenes to make a movie trailer. So AI successfully cut down the process of making a good movie trailer from 10-30 days to less than 24 hours.

Other applications of AI include: visual recognition, online learning and personalization, guided contextual shopping, and a dashboard of cognitive command center.

Lomas encouraged media companies to ask themselves a few key questions to explore how they might leverage AI in their businesses: Could Watson be used to extend your access to knowledge, improve workflow, personalise your client’s experience, tailor your offerings, or one-source publish across devices?
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Economist focuses on the right data, not the easy data

Economist focuses on the right data, not the easy data | Big Media (En & Fr) | Scoop.it
The Economist bases its Big Data work on four principles: getting the right data, remembering data science is relatively new, spotting abnormalities, and trusting (yet verifying) the data.
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TVTY propose un service d’alerte de diffusion de campagnes TV d’une marque | Offremedia

TVTY propose un service d’alerte de diffusion de campagnes TV d’une marque | Offremedia | Big Media (En & Fr) | Scoop.it
TVTY, société française spécialisée dans la synchronisation publicitaire, enrichit ses services avec «TV Ad Alert», qui propose aux annonceurs de recevoir en temps réel une notification lorsqu’un concurrent déclenche un nouveau spot TV. Ce nouveau service, mis à disposition gratuitement, est disponible en France, Allemagne, Italie, Espagne, Turquie, Royaume-Uni et États-Unis.
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The New York Times' international ambitions hinge on programmatic advertising - Digiday

The New York Times' international ambitions hinge on programmatic advertising - Digiday | Big Media (En & Fr) | Scoop.it
“Both highly advanced programmatic advertisers as well as those that aren’t want quality news content and environments.”
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How The New York Times Is Clawing Its Way into the Future

How The New York Times Is Clawing Its Way into the Future | Big Media (En & Fr) | Scoop.it
The Gray Lady is embarking on an ambitious plan, inspired by the strategies of Netflix, Spotify, and HBO, to make a subscription to the Times indispensable.
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Key takeaways from the Europe's Successful Paid Content Strategies rep

Key takeaways from the Europe's Successful Paid Content Strategies rep | Big Media (En & Fr) | Scoop.it
It's crunch time for publishers' business strategies. Great journalism is needed more than ever, and publishers desperately need to find new ways to fund it. There's value in being a pioneer, in throwing everything at the wall and seeing what sticks, but there's a huge amount of experimentation already taking place across Europe that media companies worldwide should be watching. 
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Les tendances 2017 en média et techno vues par Dentsu Aegis Network

Les tendances 2017 en média et techno vues par Dentsu Aegis Network | Big Media (En & Fr) | Scoop.it
Avec la nouvelle année, le département Études et Stratégie du groupe Dentsu Aegis Network vient délivrer deux rapports de tendances qui se veulent "complémentaires" afin de mieux appréhender la communication des marques et les métiers de communication globale. Le premier étant plus particulièrement consacré aux tendances dans les médias tandis que le second relate les nouvelles technologies utilisées dans le monde de l
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L’INA lance un appel à projets audiovisuels ou numériques

L’INA lance un appel à projets audiovisuels ou numériques | Big Media (En & Fr) | Scoop.it
L'Institut national de l'audiovisuel (INA) va lancer le 1er février un appel à projets doté de 200 000 euros pour co-financer des créations audiovisuelles ou numériques qui utilisent ses archives de manière innovante, a-t-il annoncé mercredi au Festival international des programmes audiovisuels de Biarritz (FIPA). Cet appel à projets baptisé INALAB doit contribuer au renouvellement de la stratégie éditoriale de l'INA, a précisé le président de l'institution, Laurent Vallet, lors d'une présentation transmise à l'AFP.
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How Targeted (And Measurable) Is Over-The-Top TV? | AdExchanger

How Targeted (And Measurable) Is Over-The-Top TV? | AdExchanger | Big Media (En & Fr) | Scoop.it
Despite the perception that over-the-top TV (OTT) supports digital ad-buying tactics – like dynamic insertion and targeting at scale – buying connected TV is still a largely manual process. “Everything we do right now is I/O-direct with publishers,” said Seth Walters, senior partner for interactive and connected TV (CTV) for WPP’s advanced TV agency, Modi... Continue reading »
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Comment la recherche vocale devient un enjeu stratégique pour le SEO

Comment la recherche vocale devient un enjeu stratégique pour le SEO | Big Media (En & Fr) | Scoop.it
Avec des réponses directes au lieu d’une recherche sur les mots clés, la recherche vocale change la physionomie du SEO. Découvrez comment l’optimiser sur votre site.
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Amazon Is Quietly Winning the Next Big Arms Race in Tech

Amazon Is Quietly Winning the Next Big Arms Race in Tech | Big Media (En & Fr) | Scoop.it
Amazon's Alexa virtual assistant was the star of this year's Consumer Electronics Show; it's appeared in everything from cars to appliances.
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Pas de targeting sans momenting !

Pas de targeting sans momenting ! | Big Media (En & Fr) | Scoop.it
Toucher sa cible n'est pas suffisant, encore faut-il le faire au bon moment. Par Laurant Weill, le fondateur de SYNC, startup spécialisée dans la synchronisation publicitaire.
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3 reasons Financial Times is winning at digital engagement

3 reasons Financial Times is winning at digital engagement | Big Media (En & Fr) | Scoop.it

So how did the FT reach such success? Betts focused on this journey, reflecting that just five years ago, print was still the dominant format for most users. Now that landscape has changed, with 70% of readers paying for digital access. 

“Data has been one of if not the key catalyst for our digital growth and digital business,” he explained, outlining the three main aspects of how FT initiated its institutional experiments.

Engagement can be broken down into three main metrics: recency (when was the piece last read), frequency (how often is the piece visted), and volume (the number of paid articles consumed by a reader).  

“What we create is a non-financial KPI (key performance indicator) that ultimately allows us to understand our commercial performance, to be forward looking and [know] what is going to drive,” Betts said.

Betts summarised institutionalising experimentation as:

Aligned goals.
Tools in tech.
Testing mindset.
Teams of catalyse change.
Betts closed his talk with this final thought: “Data is our leading indicator for our success. We know that engagement is our best predictor of future revenues. If we are doing the right things by our readers, then we are going to keep winning digitally.”

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How AI can help media companies create more content

How AI can help media companies create more content | Big Media (En & Fr) | Scoop.it

The challenge in the AI area is thus to replicate this ability — having data coming in and being understood in context.

Below are some of the key aspects of AI to be able to mimic human capabilities and scale them:

Data ingestion: Data can be ingested from a wide variety of sources both structured and unstructured. This can be further broken down into:

Data analysis: processes the data to extract the key facts that it contains.
Data interpretation: Makes sense of the data, particularly form the point of view of what information can be communicated.
Presentation: Narrative can be output in a variety of formats and combined with graphics or delivered as speech. This includes:

Document orchestration: Takes the messages derived from data and structures the information they contain into a narrative.
Microplanning: Works out how to package the information into sentences to maximise fluency and coherence.
Surface realisation: Ensures that the meanings expressed in the sentences are conveyed using correct grammar, word choice, morphology, and punctuation.
In the media context, Arria aims to automate the ability to gain expertise.

The first benefit of using AI in media is in increasing the volume of content produced, Gould said.

The second benefit is on the ability to tailor messages: “It’s almost rude when we don’t tailor communication with other people,” Gould said.

With Big Data and AI, it is possible to put expertise into the system and communicate data to audiences in an engaging way.

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6 ways BBC uses data to provide a better produc | INMA

6 ways BBC uses data to provide a better produc | INMA | Big Media (En & Fr) | Scoop.it
How is BBC using data now?

Reaching out to more audience segments. Traditionally, BBC was traditionally accessed by more men than women. The use of Big Data has allowed the company to identify this trend and subsequently launch initiatives to target more women.
Measuring how successful these initiatives are, including the effectiveness of the use of social platforms such as Facebook.
Increasing audiences’ loyalty, such as by analysing the different behaviours of users who access their sites directly, and through social platforms and linking stories that would retain users on the page.
Assisting the BBC marketing team, such as looking at how to best caption social media posts.
Providing real-time data to give journalists better understanding about the content they are produce. Apart from using off-the-shelf tools such as ChartBeat, staff also has developed solutions internally such as Telescope, which brings in data from different sources to journalists and shows how engagement changes throughout the day.
Producing content within the newsroom, such as explainer videos for younger audiences. 
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FranceTV Publicité enrichit son offre «Datapartner» avec du ciblage sur-mesure | Offremedia

FranceTV Publicité enrichit son offre «Datapartner» avec du ciblage sur-mesure | Offremedia | Big Media (En & Fr) | Scoop.it

L’offre «Datapartner» de FranceTV Publicité, lancée l’année dernière (voir archive), s’enrichit avec le «Smart Profiling», qui permet aux annonceurs d’enrichir leur connaissance clients et prospects grâce à un ciblage sur-mesure.
Cette solution, qui s’appuie sur la DMP de Krux, repose sur une analyse croisée de données annonceur et régie autour de trois axes : l’Audience profiling, avec la qualification socio-démographique ; le Content Profiling, soit l’analyse comportementale de la consommation média sur les plateformes de France Télévisions (affinité contenus sport, news, séries françaises, etc.) et le Consumer Profiling : la détection des intentionnistes par secteurs de consommation (téléphonie, électroménager, décoration, entertainment, etc.).

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« Le journalisme ne sert-il pas à apporter du sens et de la valeur ? » ITW de Mar Cabra ICIJ par InaGlobal

« Le journalisme ne sert-il pas à apporter du sens et de la valeur ? » ITW de Mar Cabra ICIJ par InaGlobal | Big Media (En & Fr) | Scoop.it
Mar Cabra est responsable de l’équipe « Data & Research » de l’ICIJ. Elle revient sur la collaboration internationale menée par son organisation et la presse de nombreux pays, qui a permis la révélation de l’affaire des « Panama Papers ».
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The global media landscape: in eight charts

The global media landscape: in eight charts | Big Media (En & Fr) | Scoop.it
The most recent study – published without much aplomb at the end of last year - covered 18 different countries, exploring the take-up, usage and motivation behind different communication technologies.
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En 2017, l'OTT n'est plus une option pour la télé

En 2017, l'OTT n'est plus une option pour la télé | Big Media (En & Fr) | Scoop.it
Difficile aujourd’hui de se rappeler qu’un jour la télévision fut seule en son royaume. Alors que le programme télé fait désormais figure de relique du passé, le temps où les chaînes traditionnelles n’avaient pas à s’inquiéter des Netflix, Amazon et autres Hulu semble bien loin.

La télévision aujourd’hui, ce n’est plus seulement le petit écran qui trône au milieu de votre salon, ce sont aussi – et surtout – les séries sur votre ordinateur à la maison, les vidéos sur votre téléphone dans le bus, ou les émissions que vous rattrapez sur votre tablette le lendemain de leur diffusion. Bref, comme l'explique le récent rapport Ooyala sur l'état des lieux de l’industrie audiovisuelle en 2017, la nouvelle norme de la télévision, c’est l’OTT.
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Algorithmes : l’heure de la grande régulation

Algorithmes : l’heure de la grande régulation | Big Media (En & Fr) | Scoop.it
Par Gautier Roos, France Télévisions, Direction de la Prospective C’est devenu une évidence, partagée bien au-delà du cercle des spécialistes du numérique, qu'il est temps de discuter : les algorit…
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Infographie audience des marques de presse : les lectures numériques deviennent majoritaires. Les lectures mobiles dépassent celles du fixe | Offremedia

Infographie audience des marques de presse : les lectures numériques deviennent majoritaires. Les lectures mobiles dépassent celles du fixe | Offremedia | Big Media (En & Fr) | Scoop.it
Infographie audience des marques de presse : les lectures numériques deviennent majoritaires. Les lectures mobiles dépassent celles du fixe
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These Were The Best Machine Learning Breakthroughs Of 2016 | Forbes

These Were The Best Machine Learning Breakthroughs Of 2016 | Forbes | Big Media (En & Fr) | Scoop.it
What were the main advances in machine learning/artificial intelligence in 2016? This question was originally answered on Quora by Xavier Amatriain.
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6 big data trends to watch in 2017 - TechRepublic

6 big data trends to watch in 2017 - TechRepublic | Big Media (En & Fr) | Scoop.it
As more analytics systems become mission critical in 2017, big data leaders and CIOs should keep a close eye on these six trends, which include increases in cloud migrations and dark data usage.
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Audience vidéo ordinateur de novembre : Orange sur le podium, franceinfo, 1ère chaîne d’info | Offremedia

Audience vidéo ordinateur de novembre : Orange sur le podium, franceinfo, 1ère chaîne d’info | Offremedia | Big Media (En & Fr) | Scoop.it
Si le classement des brands-sites-supports est dominé par Youtube et Facebook en novembre, comme les mois précédents, Orange se hisse à la 3ème place du classement d’après les derniers chiffres d’audience vidéo sur ordinateur communiqués par Médiamétrie. Orange, avec 4,079M de vidéonautes, se place juste devant Dailymotion (4,040M de VU). Pour la 1ère fois, 3 chaînes d’info apparaissent dans le top 15.
Franceinfo est la 1ère d’entre elles avec 2,151M de VU. BFM TV est à 1,866M de VU et LCI à 1,694M de VU.
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