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Météo France jette un pavé dans la mare des Adex

Météo France jette un pavé dans la mare des Adex | Big Media (En & Fr) | Scoop.it

Qui ?

Christophe Castets, vice président sales et marketing de Météo France Régie (en photo), Stéphane Sabourin, vice-président advertising et media d'Accor France, Ombline de Coriolis, Media Manager d'ING Direct France, Olivier Lavecot, country manager France Benelux d'Adtech, Yoni Gozlan responsable pôle publicité des boutiques web d'Orange et Augustin Decré, DG France de nugg.ad.

Quoi ?
Une sorte de Psy Show de l'adex, à l'occasion du lancement du SSP de Météo France. Pour ceux qui veulent réviser, Wikipedia explique qui sont les acteurs de ce marché.

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Big Media (En & Fr)
Connecting Media/Football, Audience/Fan and Advertising/Brands with Data. How media companies can benefit from Big, Open, Linked, Small Data to value their assets, improve their audience satisfaction and better monetize their inventories. BigFoot & BigMedia events in prepa (Bcn / Paris)
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First BIG MEDIA event Connecting Media, Audience and Advertising with data in Madrid this June

First BIG MEDIA event Connecting Media, Audience and Advertising with data in Madrid this June | Big Media (En & Fr) | Scoop.it

Connecting Media, Audience and Advertising with Data

24 June 2014 – UAM Madrid

150 professionals / 30 speakers

keynotes / round tables / user cases / networking

  

Digitalization has positioned data in the center of the audiovisual media ecosystem.

A better control of content combined with a better understanding of the audience already enables to back up editorial decisions. It opens opportunities to offer more relevant content and more personalized experiences adapted to multi-device and contextual environment.

For publishers, how to efficiently leverage data has turned into a strategic question and became a new key to power its editorial, marketing and sales activities.

Good use of data enables to structure catalogues, reinforce the value of its assets, better know its audience and monetize its inventories thanks to new tools. When it is well controlled it can lead to find new audiences and open ways to diversification.

 

How Big, Small, Open and Linked Data can transform media contents into structured, rich and actionable knowledge?

How data help to connect audience with relevant content and drive the entertainment experience?

How business intelligence and real time analytic open doors for advanced advertizing solutions and new business opportunities for content owners and mediabrands?

 

On the 24th of June in Madrid, 150 professionals with 30 experts will explore those questions via practical cases, inspiring keynotes and debates.

In parallel, workshops will allow to better understand the practical operations of professional solutions critical for the success of Big Media.


More info : www.bigmediaconnect.es


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25 Disruptive Technology Trends 2015 - 2016

Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016. 

Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood

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Observatoire ePub 2014 : Le search et toutes les composantes non classiques du display génèrent une croissance de +4% [infographie] Offremedia

Observatoire ePub 2014 : Le search et toutes les composantes non classiques du display génèrent une croissance de +4% [infographie] Offremedia | Big Media (En & Fr) | Scoop.it
Le digital devient le 2ème média derrière la TV : c’est le signal fort de la 13ème édition de l’Observatoire de l’ePub du SRI (Syndicat des Régies Internet), de l’Udecam (Union des Entreprises de Conseil et d’Achat Media) et de PwC. Le marché de l’ePub progresse de +4% en un an et frôle les 3Mds€. Les tendances de l’année 2014 indiquent que le search reste le premier canal d’investissement avec 59% du marché et un rythme de progression identique au marché, à +4%. Ce segment est celui qui progresse le plus dans l’absolu (+74M€), malgré la plus forte progression relative du display (+8%) qui représente +60M€ et 27% du marché. La progression du display est propulsée par 3 mouvements :
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Le Big Data : un enjeu pour les industries créatives | InaGlobal

Le Big Data : un enjeu pour les industries créatives | InaGlobal | Big Media (En & Fr) | Scoop.it
Anticipation de la demande, création de nouveaux contenus ou mise en avant d'artistes, que font les industries créatives avec le Big Data ?


La notion de Big Data, en français « mégadonnées »[+] ou « données massives » s’est rapidement répandue depuis quelques années, portée par des sociétés de conseil et largement relayées par les médias, puis les pouvoirs publics, sans pour autant faire l’objet d’une définition précise. Ces données sont souvent présentées comme le « nouvel or noir de la croissance », voire le « futur moteur » de l’économie. Comment définit-on le Big Data, quel est son périmètre et la taille du marché ? Comment les industries créatives en tirent-elles parti ?

...

Passer au crible une masse d’information est une opération complexe, le stockage de terabytes n’est pas simple non plus. Si les barrières à l’entrée peuvent se réduire avec la chute des coûts, notamment avec le « cloud computing », l’expertise reste coûteuse et peu ou pas présente dans les industries créatives.
 
Cette inégalité entre acteurs traditionnels des médias et dragons numériques est source de conflits, comme on l’a vu dans le désaccord qui a opposé Amazon et Hachette. Ce conflit renvoie à un problème de concurrence, de concentration du marché entre les mains des oligopoles du Big Data, de ces « barons des données », même si pour l’instant, cette tendance a été contrecarrée par la vivacité de l’écosystème des start-ups dans le domaine.
En résumé, les mégadonnées sont peut-être là, mais la méga-vision manque encore à l’appel.



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The NFL's cautious embrace of YouTube - Digiday

The NFL's cautious embrace of YouTube - Digiday | Big Media (En & Fr) | Scoop.it
With the Super Bowl just days away, the NFL has finally added YouTube to its video-distribution roster.


“At the end of the day, it doesn’t matter where somebody consumes the content, as long as you can retain some kind of ownership over that content and monetize it,” said Orli LeWinter, vp of strategy and social marketing at digital marketing agency 360i. “These traditional content creators like the NFL have fought it and fought it for so long, just like the music industry. Now they’re realizing they can actually win if they follow consumer habits and address those needs, rather than trying to force them to consume content in the same way that they did 10 years ago.”


The NFL videos on YouTube will include prompts driving viewers to live games and broadcasts. In short, it’s marketing as well as monetization.

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Which recommendation engines get you the most eyeballs : Taboola and Outbrain | GeekTime

Which recommendation engines get you the most eyeballs : Taboola and Outbrain | GeekTime | Big Media (En & Fr) | Scoop.it
Hey, content publishers! Curious which recommendation engines get you the most eyeballs?


As competitive as the content world is itself, the battle of the distribution platforms claiming the best algorithms for serving up relevant content is equally intense, and perhaps more so given the players being far more clearly defined. The makeup of the battleground primarily includes niche services like music distributors such as Soundcloud, and news distributors such as Newsmax looking to limit the scope of their focus and dominate their individual areas.

This compartmentalization allows niche providers the benefit side of the cost/benefit equation to  zero in on a specific market and deliver a more onpoint pitch to the decision makers.

However, there are two relative heavyweights (the industry is a little too nascent to call any player a true heavyweight) who are slugging it out for dominance of all content forms on both Web and mobile. they are Taboola and Outbrain.

Both Israeli, by the way.

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The Semantic Web: Moving Forward in 2015 - DATAVERSITY

The Semantic Web: Moving Forward in 2015 - DATAVERSITY | Big Media (En & Fr) | Scoop.it

We’re all waiting to see what’s next for the Web of Data – that is, the Semantic Web – after a year that had numerous highlights including: the official publication of HTML5, which boasts the ability to describe the structure of a web document with standard semantics; a flurry of activity for schema.org, including a new actions vocabulary, new types such as roles, and several community- and partner-led improvements in areas from bibliographies to sports to events; and, the continuing progression of Knowledge Graphs from the likes of Google, Facebook, Microsoft, and Yahoo.


Via Irina Radchenko
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Big Data: The next big thing in sport

Big Data: the next big thing in Sport 
How Athletes, Media and Fans can benefit from the intelligence created through Big data solutions and create value for Performance, Storytelling, Fans Experience. 
Live presentation: https://www.youtube.com/watch?v=NXTY8qFNNiQ



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Football and social media - FT.com

Football and social media - FT.com | Big Media (En & Fr) | Scoop.it

Just three years ago, many big football clubs weren’t even on Twitter or Facebook. Today they all are, in multiple languages, adding new followers by the minute. Richard Arnold, group managing director of Manchester United, boasts that his club generates “more engagement” on Facebook than any celebrity from any field or any other sports team on earth. Big clubs and players aren’t doing this out of vanity. They have long known they have legions of fans worldwide. United claims to have 659 million supporters. But football’s problem was that it never had a way of reaching those people. Now social media have provided the means. Facebook, Twitter, Instagram, China’s Weibo and other platforms are enabling clubs and players to compile computer databases of their fans. The next step: to turn the fans’ love into money at last. This is the new quest of the football industry.


Global interest in football dwarfs other sports. The 2010 World Cup generated more searches than the 2012 summer Olympics, Super Bowl and Tour de France combined, reports Google. This summer’s World Cup was surely the biggest media event in history, measured by TV viewing and online clicks. 

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Sporting News Revamps Mobile Ads as Its Audience Shifts to Handhelds | Adweek

Sporting News Revamps Mobile Ads as Its Audience Shifts to Handhelds | Adweek | Big Media (En & Fr) | Scoop.it
In order to meet the growing business-side demand for mobile advertising, Sporting News Media is revamping its offerings to allow for a cross-platform experience. The publisher's homepage takeovers—heretofore only seen on the desktop experience—now appear on its mobile sites as well.
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CES 2015: Video users expect more à la carte entertainment by 2020

CES 2015: Video users expect more à la carte entertainment by 2020 | Big Media (En & Fr) | Scoop.it

The continued popularity of smart TVs and binge viewing is driving consumers' optimal viewing experience to be a mixture of à la carte online TV and pay-TV services according to a global Irdeto survey.


"This survey shows that consumers expect a sophisticated, hybrid and personalised entertainment experience by 2020," said Irdeto senior vice president, sales and marketing, Richard Scott, commenting on the survey. "These trends in binge watching, Internet TV and connected devices are a driving force for pay-TV operators to aggressively evolve their offerings in the next several years. A compelling multiscreen offering is already available in many markets around the globe, but it is crucial that broadcasters, operators and OTT providers ensure they are staying ahead of consumer demand."

Read more: CES 2015: Video users expect more à la carte entertainment by 2020 | Second Screen | News | Rapid TV News http://www.rapidtvnews.com/2015010736682/ces-2015-video-users-expect-more-a-la-carte-entertainment-by-2020.html#ixzz3OFDR8OTJ

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The Future Of Digital Media In 2015 | Techcrunch

The Future Of Digital Media In 2015 | Techcrunch | Big Media (En & Fr) | Scoop.it

2014 proved to be a transformational year for content-driven digital media and investment (a new “golden age” of content I predicted for TechCrunch at the beginning of this year). For the first time, that investment (much of it SoCal-based) finally took its rightful place in the sun –even in the eyes of ever-skeptical NorCal venture capitalists. It was easy to see why, given mega–deals like Disney Studios buying leading multi-channel network (MCN) Maker Studios for up to $1 billion, Facebook buying virtual-reality company Oculus VR for $2 billion, Microsoft uploading Minecraft maker Mojang for $2.5 billion, Apple buying Dr. Dre’s Beats for nearly $3 billion, and Amazon snatching up live gamer site Twitch for $1 billion. Five deals totaling roughly $10 billion. What does this portend for 2015? Certainly, accelerating digital media activity and a continued investor focus –- meaning billions of dollars of new bets placed by VCs, strategic investors and acquirers on content-driven opportunities.


Via Yvan Boudillet
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[Cristal Festival] Havas Sport & Entertainment décrypte les fans de football du monde entier

[Cristal Festival] Havas Sport & Entertainment décrypte les fans de football du monde entier | Big Media (En & Fr) | Scoop.it

Pour offrir un nouveau modèle de compréhension et d'analyse des motivations et comportements des fans à travers le monde, notamment des fans de football, Havas Sport & Entertainment a analysé en profondeur les ressorts des différentes passions de 21000 personnes dans 15 pays afin d'identifier leurs attentes. "Avec cette étude 'Fans/Passions/Brands', nous avons voulu explorer les mécanismes d'engagement des fans du monde entier avec une regard particulier sur les fans de football", explique Lucien Boyer, global CEO de Havas Sport & Entertainment et président du jury de "Sports Marketing", nouvelle catégorie du Cristal Festival. 

Au final, ont été identifiées huit logiques d'engagement qui, en fonction des aires culturelles et géographiques, varient sensiblement.

1. La logique de plaisir ("entertainment") lorsqu'on apprécie l'expérience et l'atmosphère dans son ensemble. 

2. La Logique d'immersion ("Immersion") quand on se laisse aller à l'émotion de l'instant

3. La logique de lien social ("Social Connection") ou le désir de créer ou d'approfondir la relation avec d'autres fans. 

4. La Logique de participation ("Play") physique ou virtuelle. 

5. La logique d'identification ("Identification") à une équipe, à un joueur.

6. Logique de fierté ("pride") lorsque les actions du fan ou les résultats de son équipes se reflètent directement dans son attitude et son apparence extérieure. 

7. La logique d'expertise ("Mastery") : apprentissage et compréhension des détails, de l'histoire et des des subtilités du jeu.

8. La logique de revendication ("Advocacy"). 

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Here’s how the BBC, disrupted by technology and new habits, is thinking about its future

Here’s how the BBC, disrupted by technology and new habits, is thinking about its future | Big Media (En & Fr) | Scoop.it
The British broadcaster released a new report looking at the future of news as it looks toward its royal charter renewal in 2017.


Here is the link to the report : http://newsimg.bbc.co.uk/1/shared/bsp/hi/pdfs/28_01_15futureofnews.pdf


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Constantly tweaking: How The Guardian continues to develop its in-house analytics system

Constantly tweaking: How The Guardian continues to develop its in-house analytics system | Big Media (En & Fr) | Scoop.it
Since its launch in 2011, The Guardian has consistently made changes to its in-house analytics tool, Ophan.

...

Other news organizations are emphasizing increased use of analytics. In its innovation reportlast spring, The New York Times called for better cooperation and communication between the newsroom and its “Reader Experience” departments of R&D, product, technology, analytics, and design.

...

Saleh said this was a good way of simplifying the data and making sure editors and reporters are seeing the information that’s important and relevant to them.

“We know that everyone in the newsroom has a lot to do, and we know that we could build the most amazing tool in the world, but if a reporter or editor can’t access the information in Ophan without spending 20 or 30 minutes within the dashboard or being an expert, we know that’s a lot to do day in and day out,” he said.


Via Bruno Renkin
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Doing the right thing for the right platform: Broadcast media vs digital upstarts on YouTube

Doing the right thing for the right platform: Broadcast media vs digital upstarts on YouTube | Big Media (En & Fr) | Scoop.it
Legacy broadcasters have, on the face of it, a huge advantage when it comes to creating engaging video content. They have expertise, resources and established talent on their side. So why isn't that success translating when it comes to the largest digital video distribution platform, YouTube?
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Publishers sour on traffic-based bonuses - Digiday

Publishers sour on traffic-based bonuses - Digiday | Big Media (En & Fr) | Scoop.it
With Gawker and Vox Media, the idea of rewarding writers based on traffic is attracting some high-profile detractors.


Pay for performance, long a mantra of Corporate America, wormed its way into the ethos of digital media over the past decade. The idea was sound: Publishing is under more than ever, with falling CPMs, so it makes sense to financially reward writers based on the traffic they attract.

But now, some publishers are pulling back on the practice. Gawker, an early proponent, publicly disavowed the practice this month, and Vox asked an acquired site to eschew the practice.

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BBC Taster : The experimental aera where BBC let you try rate and share their new ideas

BBC Taster : The experimental aera where BBC let you try rate and share their new ideas | Big Media (En & Fr) | Scoop.it
Taster is the home of new ideas from the BBC
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Wuaki TV plans to expand to 15 countries

Wuaki TV plans to expand to 15 countries | Big Media (En & Fr) | Scoop.it

Further European expansion next year will see Wuaki.tv live in 15 countries by the end of 2015.

The streaming VOD service, which is owned by Japanese firm Rakuten, will launch in the first half of 2015 Austria and Ireland. To be followed by The Netherlands, Belgium, and Portugal later this year. Launches in Denmark, Norway and Sweden are also planned, but not yet confirmed. Wuaki TV was originally launched in Spain, and has since launched in the UK, Italy, France and Germany.

At the end of 2014 Wuaki.tv said the total user base stood at 1.85 million, an 85% increase over last year, and global turnover has increased by 94%.

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At MIT This Semester? Take ‘The Socialization of Television: Using Television to Create Communities’

At MIT This Semester? Take ‘The Socialization of Television: Using Television to Create Communities’ | Big Media (En & Fr) | Scoop.it
"TV was always social," begins Marie-José Montpetit's syllabus for “The Socialization of Television: Using Television to Create Communities,” a course being offered this semester by MIT's Comparative Media Studies department.
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The Second Screen in 2014: Social Media Campaigns that SizzledBrief

The Second Screen in 2014: Social Media Campaigns that SizzledBrief | Big Media (En & Fr) | Scoop.it
A great promo can still get people talking, but a great social campaign can get viewers talking back, letting fans engage with television more deeply than ever before. These five social media marketing efforts from the past year were amazing conversation starters and in some cases, presented ways of interacting with a brand that had never been done before. That’s the great thing about social—its potential as a platform for innovativ
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Sports Fans Get New Experiences With Apps

Sports Fans Get New Experiences With Apps | Big Media (En & Fr) | Scoop.it
Professional sports teams are rolling out mobile applications for fans attending games. Many new stadiums are built with new wireless technology in mind.


Having spent the better part of a decade trying to perfect the so-called "second-screen" experience for fans watching at home, professional sports teams are rolling out mobile applications built for a much more captive audience: fans actually attending games.

Sports executives say they've designed newer stadiums to take full advantage of the mobile technology explosion, and that as a result the in-stadium experience will never be the same — they hope.



Read More At Investor's Business Daily: http://news.investors.com/technology/122614-732247-san-francisco-49ers-sacramento-kings-treating-fans-to-new-tech.htm#ixzz3OL6Hs9mE 
Follow us: @IBDinvestors on Twitter | InvestorsBusinessDaily on Facebook

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CES 2015: What Is the Future of TV?

CES 2015: What Is the Future of TV? | Big Media (En & Fr) | Scoop.it
The television industry faces great change, and the lines are blurring on what even counts as television. - Daniel B. Kline - Consumer Goods

...

Second screen could be key
In some fashion, all of the panelists touched on how TV is becoming more than just the program on the screen. 
 
Belson said that his company has done surveys showing that younger people have another device in their hand 90% of the time while they're watching a big screen.
 
Hsia has done a lot of work with second-screen experiences, but she said whether they work depends greatly on the user. "I think there's a huge opportunity ... to put a transactional layer into television, but that has never been successful, so it's sort of a holy grail," she said. "But I think second screen could be a game changer."
 
Mantell explained that he found that second-screen content can add value to the primary program because of how it can be shared on social media: "Not only does the content come into play as a true second-screen experience, but we've also gotten the content producers to create a whole level of content that supports the shows themselves."
 
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Expanding the Fan Experience Beyond the Field: An Interview With Amanda Vandervort Dir of Social Media of MLS | Hootsuite

Expanding the Fan Experience Beyond the Field: An Interview With Amanda Vandervort Dir of Social Media of MLS | Hootsuite | Big Media (En & Fr) | Scoop.it
Expanding the Fan Experience Beyond the Field: An Interview With Director of Social Media of Major League Soccer Amanda Vandervort


Professional sport leagues have the advantage that their fan base is an incredible engaged and active community.  For the Major League Soccer (MLS) organization, the passion their fans display, transcends from the stadium to social media.

The Major League Soccer (MLS) is a North American professional sports association that includes 19 soccer teams and provides sport entertainment to over 20,000 soccer enthusiasts every game. Being a relatively young association, it was essential that the social media team was able to convert the in-stadium excitement to the different social media platforms.

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Bands and Brands: Universal Music Partners With Havas

Bands and Brands: Universal Music Partners With Havas | Big Media (En & Fr) | Scoop.it

Havas andUniversal Musicare launching the Global Music Data Alliance, a partnership both companies hope will create new revenue streams by mining the data provided by consumer behavior around Universal's artists.


Mr. Grainge said in a statement, "We want to continue to find new revenue and marketing opportunities for all of our artists by …supercharging our efforts to realize previously untapped revenues from consumer brands and other new business partners."

Universal already runs the Artist Portal, which measures music and video sales, streaming, social media, airplay, merchandising and ticket sales. The alliance hopes to use Havas' behavioral data to identify new marketing opportunities for brands and artists.

Mr. Delport said, "We are bringing in talent from both sides. Universal is already the leading music company in terms of data, and we are taking it to the next level by bringing in Havas data scientists and algorithm experts, merging the two worlds."


The alliance will also reach out to start-ups that specialize in developing technology.

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Why subscription business models will transform every industry

Why subscription business models will transform every industry | Big Media (En & Fr) | Scoop.it
Here's why subscriptions are going to drastically change how business is done in virtually every single industry.


Subscription is at least as powerful in commerce as it is in software. It significantly improves the customer experience and completely revolutionizes the merchant’s business. For consumers, subscription connects them with the best brands, products and services they love and need over a certain period of time. Those brands have to truly resonate with consumers, which is why they’re willing to commit to a recurring payment. The product quality and experience improves because consumers run the show. If they don’t like the product, they can cancel the subscription at any point — game over. Consumers love the subscription model because it means an easy and efficient experience for them.

On the other side of this, subscription enables merchants to build a better business from the ground up. Subscription businesses are based on retention versus conversion, which means a better ROI on customer acquisition. They can better forecast the demand for raw materials, essentially solving the inventory problem. As a result, revenue is more predictable. In the end, businesses are smarter and faster.

But here’s the real trick — I think that subscription is actually better in commerce than it is in software. E-commerce has this huge problem that software doesn’t have — inventory management. Managing inventory is so hard that managing inventory mistakes has spawned an entire industry of businesses. Flash sales are designed to help offload excess inventory that exists due to mistaken estimations of demand. Subscription businesses don’t have this problem. If you’ve got 1,000 subscribers you can pretty accurately calculate how much product to order for those 1,000 subscribers. No more guessing at the seasonal fluctuations.

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