Big Media (En & Fr)
11.6K views | +1 today
Follow
 
Scooped by Nicolas Moulard - Actuonda
onto Big Media (En & Fr)
Scoop.it!

Twitter is testing ways to replay live events, but can it separate signal from noise?

Twitter is testing ways to replay live events, but can it separate signal from noise? | Big Media (En & Fr) | Scoop.it
Could Twitter let you replay the big moments from important events if you missed them live? CEO Dick Costolo said the company is giving it a shot.

...

“Right now, you get purely the reverse chronological order of the tweets,” he said “It would be nice to see like a graphic of spikes in the conversation, and what time did the happen … to be able to scroll back to that time and see what happened at that particular moment.”

more...
No comment yet.
Big Media (En & Fr)
En preparation de l'évènement II Big Media Paris, le 28 nov 2016 @ INA Issy-les-Moulineaux. Des médias aux marques média : Transformer la data en expérience client​. Co-organisé par Actuonda, Perfect Memory et l'INA. http://www.bigmediaconnect.fr/
Your new post is loading...
Your new post is loading...
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Des médias aux marques média : Transformer la data en expérience client​ #SaveTheDate 'Big Media Paris' 28 Nov 2016 (14h-16h) @ INA

Des médias aux marques média : Transformer la data en expérience client​ #SaveTheDate 'Big Media Paris' 28 Nov 2016 (14h-16h) @ INA | Big Media (En & Fr) | Scoop.it

II BIG MEDIA PARIS

Des médias aux marques média : Transformer la data en expérience client​

Lundi 28 Novembre 2016, 14h-16h @ INA Issy-Les-Moulineaux

 

La digitalisation a positionné les data au centre de l’écosystème des médias.

Les données savamment raffinées constituent un formidable atout pour valoriser leurs contenus en offrant à leurs publics des expériences personnalisées plus pertinentes.
 

Comment enrichir efficacement l'expérience des utilisateurs par les data ?


Cette question, au cœur des enjeux stratégiques pour les médias et marques média, sera abordée par une dizaine d'experts à l’occasion de cette seconde édition de Big Média Paris, à laquelle nous espérons avoir le plaisir de vous accueillir.

 

Suite au succès de la première édition Big Media Paris en 2016 à Telecom Paris Tech, la société ACTUONDA organise une nouvelle édition en France de BIG MEDIA, rendez-vous des professionnels des médias et des stratégies « Big Data », en association avec l'INA et Perfect Memory


Informations/inscription sur http://www.bigmediaconnect.fr/

 

 

PROGRAMME

14h Acceuil

  • Laurent Vallet, Directeur de l’INA ou Jean-Marc Boero, Secrétaire Général

14h10 Keynotes d’introduction

  • Prisma Media : Philipp Schmid, Chief Transformation Officer et Directeur Exécutif Régie
  • Adyax : Maxime Topolov (Co-founder CTO), spécialiste Data/UX/Drupal

14h40 Débat

  • INA : Gautier Poupeau (Data Architect)
  • France Television : Matthieu Parmentier (R&D Projets Manager) 
  • RTL Belgium: Antoine Pichault (Manager des Archives et de la Documentation Audiovisuelle)
  • EBU : Jean-Pierre Evain (Principal Project Manager), spécialiste européen des Metadata
  • Perfect Memory : Steny Solitude (CEO), Francois Chiche (COO)

15h30 Workshop

  • animé par Perfect Memory

Evènement VIP, places limitées à 50 professionnels des médias:  éditeurs de contenus multimédia digitaux, marques médias, fournisseurs de solutions et services, startups, intégrateurs/OEM, centres de recherche et laboratoires, spécialistes académiques et institutions publiques, journalistes…

 

 

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing? | Big Media (En & Fr) | Scoop.it
In recent years, The Weather Company, which produces forecasts for 2.2 billion locations every 15 minutes, has been using its troves of data in ways that go far beyond what’s happening outside. Since its acquisition by IBM in January 2016, the company has also begun swirling deeper and deeper into the world of advertising with the help of Watson, IBM’s artificial intelligence service that’s working on everything from diagnosing diseases to crafting movie trailers. Now, IBM is finally bringing several major components of The Weather Company’s data capabilities under the Watson umbrella with the launch of Watson Advertising this week.

The new division—encompassing data, media and technology services—will offer a suite of AI products for everything from data analysis and media planning to content creation and audience targeting. By integrating The Weather Company’s signature WeatherFx and JourneyFx features along with all of the other data at IBM’s disposal, the company is hoping to transform what is in many ways still a legacy business into a cutting-edge advertising powerhouse.

“Weather impacts your mood and your emotions, and your moods and your emotions are a huge input into your decision-making modality,” says Cameron Clayton, the former CEO of The Weather Company who is now general manager of IBM Watson’s Content and IoT Platform.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Get image recommendations based on text content

Get image recommendations based on text content | Big Media (En & Fr) | Scoop.it
When publishing online, your choice of images affects how often your post will be shared on social networks and where it will be ranked in search results. Social Image Recommender gives you an objective score for how well each image matches your content, so you can make better decisions and improve you post's virality.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

IBC : on n'attendra pas les JO 2020 pour voir de la 8K

IBC : on n'attendra pas les JO 2020 pour voir de la 8K | Big Media (En & Fr) | Scoop.it

Les lignes de la prochaine révolution, celle qui va bousculer l’industrie des médias comme a pu le faire le multi-écrans, sont désormais identifiées : Ultra HD, réalité virtuelle, services reposant sur l'analyse de data, intelligence artificielle, assistants personnels... Les fondations sont posées et beaucoup de ces technologies ont été présentées, à un stade plus ou moins avancé, lors de la 50ème édition de l'IBC qui a accueilli à Amsterdam des professionnels venus de toute l’Europe. On était loin des 30 exposants de 1967 à Londres où la télévision en couleur était à l’époque au centre des discussions !

Quelles sont les innovations qui vont secouer dans les 5 ans à venir notre industrie ?

Voici 5 tendances qui nous paraissent fondamentales :

La 4K se démocratise. La 8K est déjà bien présente

Technologies de simplification de la production et de la diffusion

De nombreuses expérimentations autour de la 5G

L’IP bouscule l’univers très fermé du broadcast

L’IA fait son entrée à l'IBC

La mise en parallèle des deux salons IFA et IBC reste intéressante : dans les deux cas les tendances se complètent. Le premier présente le futur des équipements « consumer », le second, les moyens techniques pour les alimenter. Un point commun cette année : l’IA, repérée à l’IFA il y a quelques semaines, était pour la première fois présentée à Amsterdam. Sa présence est d’autant plus notable qu’elle s’articule entre start-ups et géants du numérique.

On retiendra la solution de la start-up Athenas Owl qui se fait une spécialité d’analyser les programmes video avec des promesses séduisantes en terme de précision ou encore celle des Israëliens de Comigo qui démodent les services de TV Live, de VOD ou de Replay par de puissants services d’enrichissement associés.

 

L’équipementier européen EVS, très présent chez la plupart les broadcasters du monde entier, se lance aussi dans cette aventure par des premiers produits algorithmiques d’analyse vidéo.

Google était évidemment présent mais seulement par des propositions relativement timides de services de Machine Learning dédiés aux médias.

Nous avons pu constater que le géant américain IBM reste en avance avec son IA WatsonLes médias pourraient être séduits par ses nombreuses possibilités démontrées lors du salon, principalement autour du sport où l’IA devrait exceller ces prochaines années tant le nombre de services associés sont à imaginer.

Le Chinois Huaway, via sa filiale Hisilicone, démode déjà les traditionnels assistants vocaux intégrés dans des mini enceintes : leur objet "all in one" pyramidal de 30 centimètres embarque assistant vocal, caméra vidéo, plateforme multimédia complète et même un Hub de commande pour le foyer connecté. Cet ovni est déjà déployé en Corée à la demande de l’opérateur KTM.

Ces produits sont à rapprocher de ceux présentés à l’IFA de Berlin il y a quelques jours avec le fameux Kirin 970, chipset mobile embarquant de l’IA : l’ère du processeur neuronal est arrivée.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Nielsen Unveils New Ad Yardstick for Madison Avenue [prepa #BigMedia]

Nielsen Unveils New Ad Yardstick for Madison Avenue [prepa #BigMedia] | Big Media (En & Fr) | Scoop.it
Nielsen, which for years has backed a system under which advertisers paid for TV commercials based on the number of people of a particular age or gender who saw them, now wants to be able to offer Madison Avenue a different kind of yardstick.

The media-measurement concern, whose ratings provide the bedrock of TV-industry economics, has come up with a way to help advertisers buy based on different criteria. Under current norms, marketers ranging from Apple to Zyrtec use Nielsen to determine how many men or women between the ages of 18 and 49 saw a commercial – and pay based on those measures. With new Nielsen technology in place, advertisers like General Motors or Mondelez International might instead count the number of first-time car buyers or likely purchasers of lunchbox snacks they reach, part of a burgeoning technique that is known in the industry as “audience buying” that’s gaining favor as rival digital outlets allow for more precise targeting of consumers.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Netflix et le grand écran plébiscités par le public de la SVOD d’après NPA et Harris Interactive | Offremedia

Netflix et le grand écran plébiscités par le public de la SVOD d’après NPA et Harris Interactive | Offremedia | Big Media (En & Fr) | Scoop.it
2,3 millions de Français utilisent un service de SVOD en moyenne sur une journée, soit 4,4% des Français âgés de 15 ans+ d’après la première vague de 42 000 interviews réalisée entre le 28 août et le 10 septembre par NPA et Harris Interactive dans le cadre d’une étude qui mesure la consommation de SVOD en France.
Le profil du public SVOD apparait plutôt féminin d’après l’étude. Netflix pèse 63% de part de marché des services VOD largement en tête devant CanalPlay (19%) et SFR Play (6%).
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

L’Ina ouvre 16 formations à la réalité virtuelle | Offremedia

L’Ina ouvre 16 formations à la réalité virtuelle | Offremedia | Big Media (En & Fr) | Scoop.it
L’Institut national audiovisuel (INA) lance en ce moment une offre de formations pour devenir un expert ou s’initier à la VR. Au programme : panorama, interactivité, atelier de réalisation, tournage en 360 et mise en situations réelles avec casques VR, caméras 360, ordinateurs et unités de montage.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

TF1 Publicité franchit des nouvelles étapes dans la vidéo, la data et l’automatisation du trading | Offremedia [Prepa #BigMedia]

TF1 Publicité franchit des nouvelles étapes dans la vidéo, la data et l’automatisation du trading | Offremedia [Prepa #BigMedia] | Big Media (En & Fr) | Scoop.it
La feuille de route 2018 de TF1 Publicité déborde désormais largement du cadre de la marque TF1. Entre la digitalisation des canaux, les acquisitions du groupe, les alliances internationales et l’accélération de l’automatisation des modes d’achat, la régie construit de multiples moyens d’accès à ses audiences.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Can You See Me Now: Apple iPhone's Facial Recognition Excites Brands

Can You See Me Now: Apple iPhone's Facial Recognition Excites Brands | Big Media (En & Fr) | Scoop.it
Apple revealed the iPhone X, its next-generation device packed with high-tech add-ons like Face ID, which recognizes a person's face to unlock the phone.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Getting To The Holy Grail: How Publishers Measure The Incremental Value Of Ad Tech Partners | AdExchanger

Getting To The Holy Grail: How Publishers Measure The Incremental Value Of Ad Tech Partners | AdExchanger | Big Media (En & Fr) | Scoop.it
If a new ad tech partner generates $50,000 in revenue for a publisher, is it safe to assume that gross revenue will increase by the same amount?

Publishers that unify their analytics and rigorously test those partners increasingly are finding that the answer is no.

“There is no such thing as purely incremental revenue,” said LittleThings Chief Digital Officer Justin Festa. “Everything you add is going to come at the expense of something else. Understanding what those things are will help you understand how well that partner is doing.”
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

How Artificial Intelligence benefits companies and ups their game [Prepa #BigMedia]

How Artificial Intelligence benefits companies and ups their game [Prepa #BigMedia] | Big Media (En & Fr) | Scoop.it
Artificial intelligence-driven technology revolution is expected to impact all sectors. Some firms have already deployed AI solutions and are reaping the benefits
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

M6 met au point une nouvelle arme pour rendre la pub plus efficace #AI #Semantic #Sentiment [Prepa BigMedia]

M6 met au point une nouvelle arme pour rendre la pub plus efficace #AI #Semantic #Sentiment [Prepa BigMedia] | Big Media (En & Fr) | Scoop.it

La chaîne a développé des méthodes d'analyses qui définissent seconde par seconde l'émotion dominante suscitée par ses programmes. L'idée étant évidemment de mieux cibler les attentes des annonceurs.

Lancer la bonne publicité au bon moment: c'est l'obsession des publicitaires pour garantir que le message d'une marque sera parfaitement mémorisé par le consommateur. "Si on peut avoir un spot qui colle à l'émotion dans lequel est le téléspectateur, on augmentera l'efficacité de la campagne", avance Guillaume Charles, directeur général adjoint de M6 publicité. La chaîne a ainsi co-développé avec une start-up une intelligence artificielle qui va analyser tous ses programmes pour les classer en fonction des émotions qu'ils provoquent. D'après la chaîne, il s'agit d'une première mondiale.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Simulmedia: Performance Is the Future of TV | ANA [Prepa #BigMedia]

Simulmedia: Performance Is the Future of TV | ANA [Prepa #BigMedia] | Big Media (En & Fr) | Scoop.it

How to change your mindset, improve ROI, and give your marketing team a data-driven advantage

In 1935, Austrian physicist Erwin Schrödinger developed a thought experiment involving a cat, a flask of poison, and a radioactive element in a closed box. Without getting too deep into the quantum physics, Schrödinger posits that as long as the box is closed, we can think of the cat as being simultaneously both alive and dead.

Now apply that thinking to TV advertising. If a campaign delivered 50 GRPs but didn't have a mechanism for measuring ROI, did it simultaneously overperform and underperform? For years, marketers didn't have the tools to provide an answer. Today they do, but despite the emergence of reliable, data-driven solutions that reveal a campaign's true impact on sales, app downloads, website conversions, or other performance metrics, many marketers still rely on the inferred results derived from applying GRPs to a media mix model. To put it another way, maybe they're afraid that if they open the box, all they'll find is a dead cat.

For forward-thinking marketers who have already opened that box, the adoption of a performance mindset has resulted in both meaningful short-term gains and positive long-term changes that are driving company growth. The good news for more traditional brand marketers is that the pivot doesn't carry as much executional risk as they might think.

Across the industry, change is already happening. The April 2017 Credit Suisse report "The Future of Advertising" predicts that 60 percent of brand marketers will be spending money on data-optimized, targeted TV advertising within two years. Given how well it works, the other 40 percent probably won't be far behind. While GRPs are a useful benchmark, the future of TV measurement is data-driven performance.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

The Robot Revolution: Why Marketers Should Prepare for the Rise of Artificial Intelligence

The Robot Revolution: Why Marketers Should Prepare for the Rise of Artificial Intelligence | Big Media (En & Fr) | Scoop.it
Confused about AI? Discover how artificial intelligence will transform the way you work, your marketing and sales strategy, and your customers' shopping habits.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Biggest media companies in Europe & their 2016/17 performance [data]

Biggest media companies in Europe & their 2016/17 performance [data] | Big Media (En & Fr) | Scoop.it
As the narrative around media companies continues along a resoundingly negative tone in the face of continued dominance from Facebook / Google / Amazon, it’s interesting to see that it’s not all bad news if you’re a smart modern media company.  Looking at the financial results of the biggest media companies in Europe from the last year we see 4 main trends / buckets of performance:

The stars: media companies that have worked out how to make their businesses work, and are consistently year-on-year star performers
Rock solid ‘Steady Eddies': companies that have a rock solid product that shows steady year-on-year growth
Turn around guys: companies that have turned a corner and worked out how to make their businesses work in today’s modern media ecosystem
Stuck in reverse: companies that haven’t yet worked out how to make money and are stuck in a cycle of negative growth and firmly in reverse gear
This is an update from our European media company review of last year, showing who are the winners and losers of 2016/17.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Why El Pais owner Prisa is shifting from header bidding to server-side bidding in 9 markets - Digiday

Why El Pais owner Prisa is shifting from header bidding to server-side bidding in 9 markets - Digiday | Big Media (En & Fr) | Scoop.it
Spanish media group Prisa has hit a wall with header bidding, opting for a server-to-server solution that can solve page-latency issues.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Facebook gives, but continues to take more from publishers - Digiday

Facebook gives, but continues to take more from publishers - Digiday | Big Media (En & Fr) | Scoop.it
Publishers have to scramble to keep up on Facebook, while the platform sends very little revenue in return.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

TV Globo's New Approach to Big Data takes the IBC Best Conference Paper Award [Prepa #BigMedia]

TV Globo's New Approach to Big Data takes the IBC Best Conference Paper Award [Prepa #BigMedia] | Big Media (En & Fr) | Scoop.it
TV Globo has moved to bring data analytics into the core operations of the business and revolutionising their working practices. The paper details three ways in which the company is processing massive amounts of data to achieve its business goals. Using data hosting and processing in the Amazon Web Services cloud, the solutions demonstrate real operational advantages and introducing new skills into operational areas to manage the analytics.

All papers proposed for the technical section of the IBC Conference are subject to vigorous peer review by a team of experts led by Dr Paul Entwistle. All the papers which are selected for presentation represent original thinking on relevant technologies. Of these, the most significant and engaging is selected to win the Best Conference Paper Award.

“A lot of people are talking about the potential of big data applications in the media industry, but TV Globo has actually done it, and is reaping real benefits from it,” said Dr Paul Entwistle. “What makes the paper particularly interesting is that the authors talk about three very different applications: using public data to drive the news agenda; using business analytics to understand audiences; and using machine learning to recommend content to consumers."
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Dalet and Veritone Collaborate to Augment Media Workflows with AI

Dalet and Veritone Collaborate to Augment Media Workflows with AI | Big Media (En & Fr) | Scoop.it

Dalet and Veritone AI systems developer have formed an alliance allowing Dalet Galaxy customers to use Veritone’s AI processes to automate metadata extraction and analysis, including speech-to-text transcription, face recognition, translation, object recognition, content moderation, logo recognition and optical character recognition.  

Dalet says the partnership comes from the understanding that Artificial Intelligence may be used to automatically process, transform and analyze data, by adopting workflow services as part of a media organization's existing installation. Such processes can also help capture new opportunities.

The amount of multimedia content created and consumed is growing rapidly in all vertical markets related to broadcast and media. As organizations consider options for designing new workflows for the material and taking advantage of its value, media management efforts including AI will become a key aspect of continued relevance and sustainable growth.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Quels enjeux pour la connaissance client à l’heure du big data ? Prepa #BigMedia

Quels enjeux pour la connaissance client à l’heure du big data ? Prepa #BigMedia | Big Media (En & Fr) | Scoop.it
Comment améliorer votre relation client grâce au big data ? Les données permettent de mieux connaitre vos clients et donc d'augmenter leur satisfaction
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Sky’s Addressable TV Platform Aims To Be ‘Easy And Transparent’, says Group Director Jamie West – Beet.TV [Prepa #BigMedia]

Sky’s Addressable TV Platform Aims To Be ‘Easy And Transparent’, says Group Director Jamie West – Beet.TV [Prepa #BigMedia] | Big Media (En & Fr) | Scoop.it
Sky TV is developing a portal for advertisers to plan their addressable television campaigns. Just don’t say it’s about “biddable” inventory.

To Jamie West, Group Director of Advanced Advertising at Sky, programmatic transactions in the broadcast world are about automation. The notion of biddable inventory is not “particularly relevant for a broadcast world,” West says in this interview with Beet.TV at the 2017 DMEXCO advertising and trade show.

Like other traditional broadcasters, Sky has made a big push to enable advertisers to do business with its various platforms via whichever means they desire. Hence the continued evolution of its AdSmart addressable platform, Sky Advance cross-screen offering and Sky Analytics media planning and transaction tools.

With AdSmart, current efforts involve building out the reach and targeting capability and easing the friction in the transaction funnel. “The feedback from the market has been ‘you’ve got to make it easy and transparent for the market to use.’ That’s one of the things that we’ve been focusing on for the last few months,” says West.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Comcast puts its OTT play Watchable on life support - Digiday

Comcast puts its OTT play Watchable on life support - Digiday | Big Media (En & Fr) | Scoop.it
Two years ago, Comcast launched Watchable, a streaming video platform focused on delivering the best of web video. Watchable was Comcast’s first foray into web video, an area the cable operator had a growing interest in as companies such as BuzzFeed, Refinery29, Vice and Maker Studios were getting a lot of attention. This included funding original shows made by some of these digital publishers and video stars.

Two years later, with small viewership and very little traction in the increasingly cluttered streaming landscape, Watchable is getting out of the original series business and might shut down its consumer streaming video platform altogether.

Watchable no longer plans to fund original content, according to three sources — including two companies that have sold original video series to Watchable and one company that had conversations with Watchable about producing a show for the platform. What’s more, contracts for Watchable’s original content team are set to expire at the end of next month, added one source. Comcast has not made a decision on whether the team will be let go or repositioned elsewhere within Comcast, said a source at the company. While it isn’t as big and didn’t spend as much money as Verizon’s Go90, Comcast’s original content team was responsible for nearly 30 exclusive short-form shows distributed on the platform over the past year.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Why the future of deep learning depends on finding good data [Prep #BigMedia]

Why the future of deep learning depends on finding good data [Prep #BigMedia] | Big Media (En & Fr) | Scoop.it

We’ve already taken a look at neural networks and deep learning techniques in a previous post, so now it’s time to address another major component of deep learning: data — meaning the images, videos, emails, driving patterns, phrases, objects and so on that are used to train neural networks.

Surprisingly, despite our world being quite literally deluged by data — currently about 2.5 quintillion bytes a day, for those keeping tabs — a good chunk of it is not labeled or structured, meaning that for most current forms of supervised learning, it’s unusable. And deep learning in particular depends on a steady supply of the good, structured and labeled stuff.

In the second part of our “A Mathless Guide to Neural Networks,” we’ll take a look at why high-quality, labeled data is so important, where it comes from, how it’s used and what solutions our eager-to-learn machines can expect in the near-term future.

more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

M6 Publicité propose une offre de ciblage émotionnel en linéaire et en replay | Offremedia [Prepa #BigMedia]

M6 Publicité propose une offre de ciblage émotionnel en linéaire et en replay | Offremedia [Prepa #BigMedia] | Big Media (En & Fr) | Scoop.it
Proposer à un annonceur de délivrer son message de marque au moment où l’audience est la plus réceptive à son spot, en fonction d’une émotion recherchée, tel est l’objectif de l’offre de ciblage émotionnel de M6 Publicité.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Feu vert européen à la constitution d’EBX par TF1, Mediaset et ProSiebenSat.1 [prepa #BigMedia]

Feu vert européen à la constitution d’EBX par TF1, Mediaset et ProSiebenSat.1 [prepa #BigMedia] | Big Media (En & Fr) | Scoop.it
Le trio était suspendu depuis juin dernier à la décision de la Commission européenne. Celle-ci a ainsi donné son feu vert jeudi à la création à parts égales de la régie European Broadcaster Exchange (EBX) par les groupes TF1, Mediaset et ProSiebenSat.1, nous a-t-on effectivement confirmé chez TF1 Publicité. La nouvelle entité aura pour objectif de proposer des campagnes vidéo paneuropéennes en mettant l’accent dans un premier temps sur les campagnes vidéo programmatiques. Les trois groupes vont pouvoir maintenant constituer le management d’EBX qui sera basé à Londres. Dans les faits, chacune des parties prenantes mettra à disposition ses inventaires vidéo, « avec la garantie d’un environnement publicitaire premium et 100% brand safe », assuraient les trois groupes lors du lancement du projet.
more...
No comment yet.
Scooped by Nicolas Moulard - Actuonda
Scoop.it!

Media Companies Must Reimagine Their Data for a Digital World [Prepa #BigMedia]

Media Companies Must Reimagine Their Data for a Digital World [Prepa #BigMedia] | Big Media (En & Fr) | Scoop.it
Five years ago, a media company CIO who said that data was media’s future would have received little support. The competitive landscape then was not the same as it is today, and boards of directors didn’t appreciate the severity of the digital threat. Even if a visionary CEO had decided to fund such a project, finding the right talent to execute it might have been impossible.

Times have changed. Media companies must recognize that adopting a new approach to data management is not only necessary but an imperative of the first order. If print companies don’t offer digital books and magazines, if broadcasters don’t offer vastly more video content on demand, and if all of them don’t capture data about their customers and provide personalized service—and go much further in imagining the future—they won’t survive.
more...
No comment yet.