Daniel Danker, General Manager Programmes & On Demand at the BBC, has hailed the rapid adoption of BBC iPlayer but highlighted the disappointingly low contribution that Smart TVs make to overall viewing for the platform and warned that we need a dramatic change in the Smart TV user experience and technology rationalization between the different platforms to keep the Smart TV concept afloat. Speaking at TV Connect last week he made it clear that having a dozen disparate development platforms is just not working.
He highlighted the No.1 problem, which is the user experience. “To increase adoption rates we need to delight consumers and it is not a delightful experience when you have to interact with your Samsung television in one way in the living room, then interact with your Sony TV in the kitchen in a completely different way in order to watch the same programme.” He pointed to the separation of Internet TV (including on-demand) and live broadcast TV as the other big user experience challenge and likened the current situation to eating spaghetti and meatballs with tomato sauce, where the sauce is in a different bowl.
“Today they are completely separate worlds and I don’t think that is good enough. It would make more sense if live TV and Internet TV were brought together. We have to make it seamless. It has to be so simple that my 70 year-old mother could use it.”