Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool
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Latest evolutions and success stories of Connected Media on multiplaforms (TV, Video, Press...)
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Nicolas Moulard - Actuonda
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Belkin is the latest CE company to launch a specialized antenna/receiver that supports a mobile television platform from Dyle that’s being increasingly viewed as a competitive hedge against Aereo.
Belkin on Wednesday introduced the F5L110, a $129.99 device that snaps into Apple iPhones and iPads. When paired with the free Dyle app, those devices can capture Dyle’s mobile TV signals in select markets. The Belkin device, offered online at Belkin.com and Amazon.com, joins an existing antenna/dongle lineupthat also includes the Escort MobileTV Receiver and the Elgato EyeTV Mobile TV Tuner. Via Claude Seyrat
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Claude Seyrat's curator insight,
May 16, 9:13 AM
The device uses Expway's Mobile Broadcast Middleware version 3 (compatible with ATSC-MH)-- We are now releasing the Mobile Broadcast Middleware compatible with LTE Broadcast (eMBMS) Delete the scoop?
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SecondSync, a leading UK social TV analytics provider who work with the BBC, ITV, Channel 4, UKTV, FremantleMedia and other large UK brands, has integrated overnight TV ratings from BARB, the industry standard audience measurement service, into its groundbreaking platform. Andy Littledale, Managing Director of SecondSync said: “We are often asked about the relationship between social TV data and audience figures. Until now, investigating this has been a painstaking process of exporting and correlating data sets manually. Now SecondSync users who subscribe to BARB can now overlay viewing data onto our social graphs, and instantly see how the relationship plays out.
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L'objectif de ce rapport vise à fournir une vue complète de l'impact que la transition numérique a eu sur le secteur des industries culturelles, avec une analyse des impacts sur les consommateurs, les auteurs, les distributeurs et les éditeurs. Via GilCasta 
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May 9, 5:27 AM
genre : Dans ce monde numérique, le concept établi d’une chaîne de valeurs stable va finalement disparaître. Il sera remplacé par un réseau de relations entre les différentes entités (voir Illustration 24). Delete the scoop?
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At the end of the day, while we are all trying to create a more engaging experience for the consumer to capitalize on this new behavior that has been created by the ubiquity of smart phone and tablet presence with consumers, we are all employed to generate revenue (and profit) Here's a brief primer on where revenue generation is heading in 2nd Screen: 1. Sponsorship. The most common way for brands to experiment in this space is to sponsor an experience. The approach allows a brand to gain front and center attention during an experience, but does not provide flexibility to the app publisher and becomes a very expensive model once there is large distribution available. 2. Display ads. Already being sold in at relatively low CPMs, major networks are pushing to sell synchronized ads at a 5-10% uplift. With the classic CPM price of $30, that is a $3 increase for the TV network and a significant engagement opportunity for the brand itself. 3. Interactive ads. The beauty of display ads on the second screen is the ability for them to generate interaction and thus we expect this revenue stream to move quickly into the CPC (cost per click) approach. With the average value of a click on the internet at roughly $0.50 and the average cost of a click on Twitter at $1.00, you would only need to generate 0.5% click thru (classic web CTR) at $0.75 per click to generate more than a 10% uplift on the $30 CPM above ($3.75 for the 5 clicks generated by 1000 viewers). 4. M-Commerce. FX Networks Sons of Anarchy app (published by Magic Ruby) is an app we often refer to in this space where products ranging from $10 - $500 appear on the screen as a synchronized experience with an easy UI to drop items in your shopping cart and then to check-out after the show, but we expect Amazon and Ebay to be the big winners in this space. Already you are seeing many apps take the affiliate fee approach (ConnecTV) to generate 5-8% of the value of the goods in revenue while. 5. Syndicated Content. Sports has paved the way for many technologies in the living room and is certainly leading the way forward in monetization. MLB sells a “2nd Screen Only” experience (audio, stats, graphics) for $20 a season and offers a converged experience with live streaming video for $125 a season. 6. App revenue. In Europe, Formula 1 turned out an app that allows you to see the telemetry of your favor racers, see his virtual dashboard, and watch live streams in a converged experience—and consumers pay 20 pound sterling for the pleasure of installing it on their iPad. 7. Video ads. Perhaps the biggest and most underutilized opportunity in the second screen market place today is the pre-roll video ad. If you watched March Madness with the app of the same name, you constantly saw several Capitol One ads as 10 second pre-rolls to the content. Until recently, this space was handicapped by technology, requiring client side SDK to be able to tell the server how many streams have been viewed, did the video stream complete, etc. Advances in this space look promising, with companies like Unicorn Media delivering not only the capability to seamlessly stitch ads into the video stream that are potentially unique to each consumer (translation – higher CPM), but are doing so in a business model where the publisher actually pays for the video stream and ad stream delivery in a CPM model. In other words, the cost of delivering the ads and video to grow your revenue is directly a part of the delivery chain making it truly a growth vehicle for brands in ANY app. Via Nicholas Barr
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May 6, 10:19 AM
A very good article with examples of second screen monetization. Delete the scoop?
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En France comme aux Etats-Unis, plus de la moitié de la population consulte régulièrement des vidéos en ligne. Outre-Atlantique, trois internautes sur quatre sont aussi des vidéonautes, contre un peu plus d’un sur deux il y a cinq ans.
Les publicités en ligne sont aussi plus impactantes que leurs déclinaisons télévisées avec un taux de mémorisation général de 64% contre 40%. Concernant le message publicitaire et l’annonceur, le taux est cette fois doublé avec respectivement 40% de mémorisation pour les publicités en ligne contre 20% pour les publicités TV en ce qui concerne le message et 50% contre 27% pour l’annonceur. Delete the scoop?
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Que nous dit le patron de Netflix ? En résumé trois choses : La vidéo en ligne via Internet va remplacer la TV de rendez-vous proposée en mode linéaire. Les applications vont remplacer les chaînes, les télécommandes disparaîtront et les écrans vont proliférer. Ce mouvement est mondial et tiré par des acteurs comme Netflix, HBO, ESPN ou la BBC. ...
Les 10 raisons de croire dans l’essor inévitable de la TV par Internet (même si la vidéo en ligne ne représente pour l’instant qu’un faible pourcentage de la consommation d’images animées) L’Internet va aller encore plus vite, sera plus fiable et mieux disponible.Les Smart TV vont se développer et au bout du compte chaque poste sera équipée de wifi et d’applications.Les adaptateurs pour rendre votre TV Smart (Apple TV, Roku..) vont être meilleurs et moins chers.Le visionnage par tablettes et smart phones va progresser.Les tablettes et les smart phones vont être utilisés comme des interfaces pour accéder à la TV Internet.Poussées par la concurrence et de fréquentes réactualisations, les applis de la TV Internet vont s’améliorer.La diffusion 4K arrivera bien plus vite en streaming que par la TV linéaire.La pub sur les vidéos en ligne sera personnalisée et pertinente.Les grands networks vont réussir leur transition en douceur vers la « TV partout » pour atténuer le mouvement de « cord cutting ».Les nouveaux arrivants, come Netflix, innovent rapidement.
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The conversations you’re having about music on Twitter could do more than build up artist fan bases — you could be helping power an entertainment television show called Trending 10. Via Joanna KIRK Delete the scoop?
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Dans le prolongement de la réflexion du Conseil sur les mentions des réseaux sociaux dans les programmes de télévision et de radio, la Commission de réflexion prospective sur l’audiovisuel a réalisé une étude sur la « télévision sociale », son périmètre et son impact sur l’économie des chaînes. Cette étude s’est notamment appuyée sur des entretiens avec différents acteurs représentant la chaîne de valeur : chaînes de télévision, agences conseil, sociétés de mesure et d’analyse d’audience, éditeurs d’applications spécialisées, etc. Première approche sur la "télévision sociale" (format PDF - 2,33 Mo) : http://www.csa.fr/content/download/30546/422747/file
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What if Twitter launched a #TV app? Here’s what it could look like
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Feria de Madrid traslada la convocatoria inicialmente prevista para noviembre de este año al 20-22 de mayo del próximo año y anuncia la celebración de unas jornadas profesionales centradas en la tecnología audiovisual para el próximo mes de octubre.
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L'IAB Europe organise Interact 2013 à Barcelone les 23 et 24 mai prochains. A cette occasion, Alain Heureux, président de l'IAB Europe, fait un point sur l'événement et les priorités européennes de la publicité digitale. Offremedia est le seul média français partenaire de l'événement.
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Deux fois par an, la région Ile de France attribue des subventions d'environ 135 000 euros à des PME franciliennes qui se développent et recrutent. Les entreprises des TIC en ont déjà largement bénéficié. Le prochain appel à projets concerne la création numérique. Dépôt des dossiers jusqu'au 11 juillet 2013... Depuis le début du programme, 1 820 sociétés ont déposé un dossier et 627 ont obtenu une subvention. Le lauréat type est une entreprise de 33 salariés générant environ 3,5 millions d'euros. La subvention moyenne accordée s'élève à 135 000 euros sur trois ans pour des projets présentés qui nécessitent d'investir environ 450 000 euros. Ce sont les élus de la région qui votent les subventions, après examen des dossiers par un jury (où figurent notamment Oseo, Ubifrance, la CCI de Paris, des banques...).
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Marking a first for a broadcast network, free preview of authenticated service Watch ABC starts in New York, Philadelphia on May 14...
"Watch ABC is a game-changing innovation for the broadcast television industry," said Anne Sweeney, cochair, Disney Media Networks, and president, Disney/ABC Television Group, in a statement. "This announcement represents a defining moment in technology and distribution, as well as for our advertising and affiliate partners, as we ensure that our high-quality content is available to viewers on a variety of devices. Our mission with this special preview is to gather key learnings about the service and the consumers who utilize it in order for our Watch products to be the gold standard experience of authenticated multiplatform viewing."
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a weekend-long competition to build the neatest television stuff out of a APIs from ESPN, Gracenote, GetGlue, The Echo Nest (which publishes Evolver.fm), Ramp, WatchWith, and Viggle. This being a television hack day, not every app was related to music, the way they are at music hack days, but there was still plenty of interest to listeners, especially if they like to watch the boob tube. Delete the scoop?
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Great connected experiences have already been successfully monetised, but since they are not common, you may not be aware of them. Whereas Fluxx’s white paper examines the barriers and opportunities for the connected experience in detail, this blog explores several approaches that have succeeded in generating additional revenues and enhancing the 30-second TV spot.
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Smartphones are ubiquitous. They are owned by more than 50% of consumers who, according to comScore, spend on average one-third of their time online on their smartphones. It comes as no surprise that marketers are asking when the booming popularity of mobile technology will translate into increased online sales via mobile channels for their brand. But it’s the wrong question. A better question to ask is how can the mobile platform be leveraged to empower shoppers to better interact with my brand, online or offline? The sales will come, be it through mobile, .com, or brick-and-mortar, but a focus on ROI pales in comparison to the long-term ROE (Return on Engagement) that mobile can deliver. Read more: http://www.mediapost.com/publications/article/199332/mobile-is-about-enablement-not-transactions.html#ixzz2SFqleuf8
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The European Broadcasting Union (EBU) has welcomed the publication of the much-anticipated European Commission Green Paper on the regulatory implications of the on-going convergence of the audiovisual media landscape. “Preparing for a Fully Converged Audiovisual World: Growth, Creation and Values," invites stakeholders and the wider public to share their views between now and the end of August 2013, on issues ranging from competition among audiovisual media service providers, to the development of new business models, interoperability of devices, and the protection of minors. ... EBU Director General Ingrid Deltenre said the advent of connected TV and second-screen applications offers great opportunities for European broadcasters and content providers. The EBU response will build on the EBU Principles on Internet Connected and Hybrid Television in Europe adopted in April 2011 following discussions with broadcasters worldwide. Ms Deltenre said audiences are entitled to have met their expectations to access diverse, quality content, "Consumers are entitled to expect diverse, quality content across all audiovisual mediums; access to a safe viewing environment, particularly for younger audiences," she said.
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Facebook is enabling one billion people around the world to comment live on their TV viewing.
Facebook is enabling one billion people around the world to comment live on their TV viewing.
The social network is giving its users a new social action, Watching, beginning with users in the USA.
This action lets them easily compose a post that says which television show or movie they are viewing. The post automatically incorporates an icon for the show, a link to the show’s official Facebook page and the page’s cover image.
A user’s Facebook friends will then be able to Like, comment on and share the Watching post, as in this example for Jurassic Park.
The significance of this move for Social TV can hardly be overstated
Watching fulfils several strategic and commercial objectives for Facebook simultaneously. It: Constitutes a direct attack on Twitter’s hold over live TV engagementGreatly enhances Facebook’s positioning in Social TVStrengthens it against Social TV startupsCreates ideal content for the new Facebook Home smartphone appGives Facebook fresh media consumption dataProvides TV-related and real-time advertising opportunities
A direct attack on Twitter’s hold over live TV engagement
The aim of the Watching action is to enable and encourage Facebook users to start and to participate in a greater volume of real-time conversations about television.
The launch of Watching makes Facebook the first major competitor for Twitter’s virtual monopoly over audience commenting on their live TV viewing. Such competition challenges Twitter’s wider strategy of positioning itself as the main ally to the TV sector.
The wider context is that Facebook and Twitter are battling to become the leading social media venue for consumers to discover and share entertainment content.
Facebook Watching posts get their information about TV shows, movies, sports events and celebrities from Rovi, a company that provides entertainment data for television EPGs and iTunes. Developers can also access Rovi data when creating Facebook apps.
Facebook’s announcement of its data agreement with Rovi stated, “We see the social interaction with movies, TV shows and video entertainment growing immensely over the next couple of years.”
Twitter has meanwhile secured its biggest advertising deal to date, with the Publicis ad-buying company Starcom MediaVest Group, under which Twitter will be a “bridge” to television. The two companies are also establishing a Social TV lab together.
At the same time, Twitter has agreed to distribute entertainment TV clips from BBC America. Other broadcaster deals are under negotiation with Viacom and NBCU and Twitter will show video from Comedy Central’s forthcoming comedy festival, #ComedyFest. All these TV initiatives follow close after the launch of the Twitter #Music service.
Greatly enhances Facebook’s positioning in Social TV Facebook has positioned itself as the partner for broadcasters and producers to engage with viewers all the time. Yet it had tacitly conceded ground to Twitter as the go-to venue for viewer discussion specifically during the live broadcast of a show. Watching means that Facebook can now stake a considerably stronger claim that it facilitates viewer discussions 24/7.
Strengthens it against Social TV startups The rollout of Watching also competes with Social TV startups that rely on motivating their own users to share what they are currently viewing. Watching has the potential to impede their growth. When an individual can readily share their viewing with their Facebook friends, why would they join another service?
Ideal content for the new Facebook Home smartphone app The recently-announced Facebook Home service aims to give Facebook users a constant stream of live updates from their friends via smartphones. This is a good match for second screen TV viewing. Users with Home will see Watching posts from Facebook friends saying which TV shows they are viewing and they will be able to comment on those posts to start discussions.
Provides Facebook with fresh media consumption data Watching gives Facebook data about media consumption and reactions to media content that is continually updated, in real time, from sources such as viewing television. By contrast, the value of Likes as data is limited. People change their content preferences over time and no-one will Like the same piece of content more than once. For these reasons, Watching effectively supersedes Likes as a useful source of media consumption data.
Enhances TV-related and real-time advertising opportunities In parallel with the rollout of Watching, Facebook is offering its advertising partners the opportunity to target individuals who use the action, together with their Facebook friends. This is highly useful for media and entertainment companies looking to market their content, particularly new TV shows and movies. It opens a further opportunity, for advertisers who run commercials during a particular TV show to target the same viewers via Facebook, too. Via Virginie Colnel Delete the scoop?
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Defiance, a science fiction television series that launched alongside a massively multiplayer online video game earlier this month, is an experiment in cross-media storytelling. The promise is that by launching the property across two separate mediums, audiences will be able to engage and experience the narrative from two distinct, unique perspectives, thereby increasing their engagement and commitment to the franchise. The scope and ambition of Defiance are huge. Both the online shooter and episodic series were planned and created simultaneously, offering both sides a wealth of opportunities to weave the two together in new and unexpected ways Via Alex Butler Delete the scoop?
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Cette étude, réalisée par Capgemini Consulting à l’initiative du SRI, et publiée en janvier 2013 a pour objectif de mesurer le marché français de la communication publicitaire « online » en 2012 Delete the scoop?
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What a two weeks it’s been. Something happened that has been simmering for a while. The API market exploded. Intel bought Mashery for more than $180 million and CA acquired Layer 7. Via Yvan Boudillet
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La Comisión Europea recaba opiniones sobre la rápida convergencia del mundo audiovisual en un Libro Verde
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Timeless viewing is creating new opportunities to further monetize viewing platforms. Here's what advertisers and marketers need to know about the technologies that are emerging.
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Comment faire fructifier le "capital information" de l'entreprise pour bâtir des relations durables avec ses clients ? Table Ronde MC Factory avec : Patricia Delon : Directrice commercial & marketing de la RATPMax Vallejo : Responsable e-CRM d'Air FranceThierry Bouretz : Directeur marketing & communication de Kia Motors FranceOlivier Mathiot : VP - Directeur marketing & co-fondateur de Price Minister
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