Mike Vogel: "Social TV is already one of the biggest trends of 2013, but if you’re an independent transmedia producer it might be hard to see how this trend benefits your project" ...
Via The Digital Rocking Chair
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Further European expansion next year will see Wuaki.tv live in 15 countries by the end of 2015.
The streaming VOD service, which is owned by Japanese firm Rakuten, will launch in the first half of 2015 Austria and Ireland. To be followed by The Netherlands, Belgium, and Portugal later this year. Launches in Denmark, Norway and Sweden are also planned, but not yet confirmed. Wuaki TV was originally launched in Spain, and has since launched in the UK, Italy, France and Germany.
At the end of 2014 Wuaki.tv said the total user base stood at 1.85 million, an 85% increase over last year, and global turnover has increased by 94%.
A great promo can still get people talking, but a great social campaign can get viewers talking back, letting fans engage with television more deeply than ever before. These five social media marketing efforts from the past year were amazing conversation starters and in some cases, presented ways of interacting with a brand that had never been done before. That’s the great thing about social—its potential as a platform for innovativ
Professional sports teams are rolling out mobile applications for fans attending games. Many new stadiums are built with new wireless technology in mind.
Having spent the better part of a decade trying to perfect the so-called "second-screen" experience for fans watching at home, professional sports teams are rolling out mobile applications built for a much more captive audience: fans actually attending games.
Sports executives say they've designed newer stadiums to take full advantage of the mobile technology explosion, and that as a result the in-stadium experience will never be the same — they hope.
The television industry faces great change, and the lines are blurring on what even counts as television. - Daniel B. Kline - Consumer Goods
Second screen could be key
In some fashion, all of the panelists touched on how TV is becoming more than just the program on the screen.
Belson said that his company has done surveys showing that younger people have another device in their hand 90% of the time while they're watching a big screen.
Hsia has done a lot of work with second-screen experiences, but she said whether they work depends greatly on the user. "I think there's a huge opportunity ... to put a transactional layer into television, but that has never been successful, so it's sort of a holy grail," she said. "But I think second screen could be a game changer."
Mantell explained that he found that second-screen content can add value to the primary program because of how it can be shared on social media: "Not only does the content come into play as a true second-screen experience, but we've also gotten the content producers to create a whole level of content that supports the shows themselves."
Expanding the Fan Experience Beyond the Field: An Interview With Director of Social Media of Major League Soccer Amanda Vandervort
Professional sport leagues have the advantage that their fan base is an incredible engaged and active community. For the Major League Soccer (MLS) organization, the passion their fans display, transcends from the stadium to social media.
The Major League Soccer (MLS) is a North American professional sports association that includes 19 soccer teams and provides sport entertainment to over 20,000 soccer enthusiasts every game. Being a relatively young association, it was essential that the social media team was able to convert the in-stadium excitement to the different social media platforms.
Havas andUniversal Musicare launching the Global Music Data Alliance, a partnership both companies hope will create new revenue streams by mining the data provided by consumer behavior around Universal's artists.
Mr. Grainge said in a statement, "We want to continue to find new revenue and marketing opportunities for all of our artists by …supercharging our efforts to realize previously untapped revenues from consumer brands and other new business partners."
Universal already runs the Artist Portal, which measures music and video sales, streaming, social media, airplay, merchandising and ticket sales. The alliance hopes to use Havas' behavioral data to identify new marketing opportunities for brands and artists.
Mr. Delport said, "We are bringing in talent from both sides. Universal is already the leading music company in terms of data, and we are taking it to the next level by bringing in Havas data scientists and algorithm experts, merging the two worlds."
The alliance will also reach out to start-ups that specialize in developing technology.
Here's why subscriptions are going to drastically change how business is done in virtually every single industry.
Subscription is at least as powerful in commerce as it is in software. It significantly improves the customer experience and completely revolutionizes the merchant’s business. For consumers, subscription connects them with the best brands, products and services they love and need over a certain period of time. Those brands have to truly resonate with consumers, which is why they’re willing to commit to a recurring payment. The product quality and experience improves because consumers run the show. If they don’t like the product, they can cancel the subscription at any point — game over. Consumers love the subscription model because it means an easy and efficient experience for them.
On the other side of this, subscription enables merchants to build a better business from the ground up. Subscription businesses are based on retention versus conversion, which means a better ROI on customer acquisition. They can better forecast the demand for raw materials, essentially solving the inventory problem. As a result, revenue is more predictable. In the end, businesses are smarter and faster.
But here’s the real trick — I think that subscription is actually better in commerce than it is in software. E-commerce has this huge problem that software doesn’t have — inventory management. Managing inventory is so hard that managing inventory mistakes has spawned an entire industry of businesses. Flash sales are designed to help offload excess inventory that exists due to mistaken estimations of demand. Subscription businesses don’t have this problem. If you’ve got 1,000 subscribers you can pretty accurately calculate how much product to order for those 1,000 subscribers. No more guessing at the seasonal fluctuations.
Journée chargée en perspective le 17 décembre prochain à France Télévisions. Ce jour-là doit en effet se tenir un comité central d'entreprise durant lequel sera présentée une nouvelle étape du plan Info 2015, qui vise à rapprocher les différentes rédactions du groupe audiovisuel public.
Selon nos informations, le contenu de la réunion prévue mi-décembre porterait notamment sur deux sujets très attendus.
D'une part, le détail de cette vaste réorganisation des services dédiés à l'information. Et d'autre part, l'annonce de la création d'une véritable chaîne numérique d'information.
En somme, le site est devenu le symbole de la transformation numérique de France Télévisions. En avril dernier, le groupe avait déjà commencé à renforcer son offre en lançant une chaîne d'information à la demande disponible depuis son téléviseur connecté, c'est-à-dire relié à Internet. Celle-ci comporte de l'actu en temps réel sous forme de textes, de photos, de vidéos, un «JT permanent» que le téléspectateur peut démarrer à tout moment et personnaliser. Le prochain comité central d'entreprise sera visiblement l'occasion de présenter un projet beaucoup plus ambitieux.
It wasn’t so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions. That was the first generation of social marketing. Today, we’re entering the third generation, and the landscape has never looked more exciting.
Via Pierre Levy
David Amerland talks to us about moving the focus from data to definitions. He'll give us a better understanding of how the Semantic Web (Web 3.0) relates to our existing business data and systems. While he brings an Outside-of-MultiValue view, we also get a perspective from our MultiValue experts about designs and technologies that can be used with the Semantic Web.
Tras dos años investigando el mercado americano, sus carencias y ventajas, el emprendedor Diego Martínez -que cuenta a sus espaldas con una decena de proyectos online- está atrayendo, desde hace un año, a empresas americanas que quieren expandir su negocio en Europa a que dicha expansión se realice creando su sede social y utilizando los recursos –humanos y técnicos- con los que cuenta Madrid (España). Son muchas las compañías que quieren aprovechar el momento de bajos costes y de gran calidad en la producción y ven en España una oportunidad para crear su sede.
Este es el caso de Hotbox Sports, líder mundial de juegos de fantasía (Fantasy Games) en Estados Unidos, que abre su nueva oficina en Madrid para dar servicio a sus partners en Europa, mediante alianzas estratégicas y de desarrollo, incorporando a más de 10 personas y llegando a una veintena de trabajadores en el primer trimestre.