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SEO: The YouTube Ranking Factors [Infographic]

SEO: The YouTube Ranking Factors [Infographic] | Big Media (En & Fr) | Scoop.it
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowaday

Via Robin Good
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Pedro Barbosa's curator insight, February 3, 2013 4:16 AM

Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com

Pallab Kakoti's comment, March 4, 2013 2:36 PM
simply WOW stuff!!
Paula Arenas's curator insight, March 5, 2013 1:11 AM

la fórmula sigue siendo un misterio, pero todo ayuda

Big Media (En & Fr)
Connecting Media/Football, Audience/Fan and Advertising/Brands with Data. How media companies can benefit from Big, Open, Linked, Small Data to value their assets, improve their audience satisfaction and better monetize their inventories. BigFoot & BigMedia events in prepa (Bcn / Paris)
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First BIG MEDIA event Connecting Media, Audience and Advertising with data in Madrid this June

First BIG MEDIA event Connecting Media, Audience and Advertising with data in Madrid this June | Big Media (En & Fr) | Scoop.it

Connecting Media, Audience and Advertising with Data

24 June 2014 – UAM Madrid

150 professionals / 30 speakers

keynotes / round tables / user cases / networking

  

Digitalization has positioned data in the center of the audiovisual media ecosystem.

A better control of content combined with a better understanding of the audience already enables to back up editorial decisions. It opens opportunities to offer more relevant content and more personalized experiences adapted to multi-device and contextual environment.

For publishers, how to efficiently leverage data has turned into a strategic question and became a new key to power its editorial, marketing and sales activities.

Good use of data enables to structure catalogues, reinforce the value of its assets, better know its audience and monetize its inventories thanks to new tools. When it is well controlled it can lead to find new audiences and open ways to diversification.

 

How Big, Small, Open and Linked Data can transform media contents into structured, rich and actionable knowledge?

How data help to connect audience with relevant content and drive the entertainment experience?

How business intelligence and real time analytic open doors for advanced advertizing solutions and new business opportunities for content owners and mediabrands?

 

On the 24th of June in Madrid, 150 professionals with 30 experts will explore those questions via practical cases, inspiring keynotes and debates.

In parallel, workshops will allow to better understand the practical operations of professional solutions critical for the success of Big Media.


More info : www.bigmediaconnect.es


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Sport 2.0 : découvrer le nouveau SDK Football iDalgo au Mobile World Congress

Sport 2.0 : découvrer le nouveau SDK Football iDalgo au Mobile World Congress | Big Media (En & Fr) | Scoop.it
Enrichissez facilement votre app avec de nouveaux contenus SportCréez une nouvelle expérience mobile avec des services SportIntégrer rapidement de nouveaux leviers de revenus (pub, pari…)Augmentez, fidélisez,  monétisez votre audience.

Contactez-nous pour une démo au World Mobile Congress de Barcelone du 2 au 5 Mars 2015.


Plus d'info : http://www.idalgo.fr/2015/02/19/sdk-football-idalgo/


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Complémentarité Transmédia et Social TV : un plus dans la fidélisation du téléspectateur

Complémentarité Transmédia et Social TV : un plus dans la fidélisation du téléspectateur | Big Media (En & Fr) | Scoop.it

“Si le transmédia demeure encore confidentiel, son poids n’est plus du tout négligeable. Quand on présente un projet à une chaîne, on ne peut plus arriver sans l’expression du second écran qui permet l’engagement des téléspectateurs et offre une expérience télévisuelle inédite” disait dans uneinterview Jacques Kluger, Directeur des exploitations dérivées et de la diversification de Telfrance.

Il est vrai qu’en effectuant une veille attentive sur la thématique “social tv et second écran”, on constate que les résultats se rapprochent de ceux du transmédia. On remarque également que les termes se confondent et se perdent même pour les plus expérimentés …

Dans le même temps, on se rend compte que les dispositifs transmédias intéressent de plus en plus les chaînes de TV privées françaises. Ces dernières sont plus habituées à adapter le même message sur plusieurs médias (crossmédia) mais le côté « immersif et participatif » du transmédia apporte un plus dans la fidélisation du téléspectateur.

C’est dans ce contexte un peu trouble mais en grande évolution que French Social TV est allé à la rencontre de Julien Aubert, Experience Designer chez Bigger Than Fiction. L’objectif n’est pas de définir ces termes mais plutôt de comprendre son métier (à mi-chemin entre transmédia – social TV – second écran) et des diverses complémentarités qu’il constate. Julien a également accepté de nous détailler ses méthodes à travers plusieurs exemples concrets et de nous donner son avis sur la maturité du marché.

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Les agrégateurs de contenus mettent l’accent sur la personnalisation | L'Atelier : Accelerating Business

Les agrégateurs de contenus mettent l’accent sur la personnalisation | L'Atelier : Accelerating Business | Big Media (En & Fr) | Scoop.it
L’annonce de la fonctionnalité nommée Discover de Snapchat met en lumière une nouvelle génération d’agrégateurs de contenus, et même plus généralement de médias.
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Le "web as a brain" WaaB, ou quand la mémoire fait sa révolution | Perfect Memory

Le "web as a brain" WaaB, ou quand la mémoire fait sa révolution | Perfect Memory | Big Media (En & Fr) | Scoop.it

Dans une société éclatée dans l’espace et le temps, l’homme qui sait n’est plus dépositaire de la mémoire du groupe. Une réalité que l’avènement d’Internet et des réseaux de données est venu encore amplifier, ouvrant un champ d’accès à la connaissance et à la transmission du savoir sans limite, analyse Steny Solitude, président et fondateur de la start-up Perfect Memory, spécialisée dans le traitement du big data. 

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Content Indexing As Important As Traditional Data Collection: Veenome CEO | Beet.TV

Content Indexing As Important As Traditional Data Collection: Veenome CEO | Beet.TV | Big Media (En & Fr) | Scoop.it

The content that a viewer chooses to watch may be just as, if not more, important for targeting as traditional demographic data collected about said viewer, says Kevin Lenane, founder and CEO of Veenome. This concept, which Veenome focuses on, is termed the “viewing moment.”

By collecting attributes about the content itself, Veenome helps advertisers take advantage of that data and use it for contextual targeting, auditing for exchanges, and other uses.

This is “across the board content indexing for the video advertising industry,” Lenane says.

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Le New York Times va dépasser le million d'abonnés numériques en 2015

Le New York Times va dépasser le million d'abonnés numériques en 2015 | Big Media (En & Fr) | Scoop.it
Le site du quotidien généraliste américain compte désormais 910.000 abonnés payants, soit 150.000 de plus que l'an passé. Mais ses innovations dans le domaine du numérique n'ont pas toutes été couronnées de succès.
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Predictive science, big data and artificial intelligence improve Marketing Effectiveness of Digital Media | Rocket Fuel

Predictive science, big data and artificial intelligence improve Marketing Effectiveness of Digital Media | Rocket Fuel | Big Media (En & Fr) | Scoop.it

Data-driven digital marketing is big business. According to eMarketer some 55% of  all digital advertising dollars will be driven by programmatic initiatives in 2015 where computer speed and machine learning take precedence over human guess work. By 2016 that number is expected to rise to 63% representing over $20 billion in programmatic ad buys.


Digital marketing now has more in common with Rocket Science than with Mad Men and the true Rocket Scientist in the business is George John, co-founder, Chairman and CEO of Rocket Fuel . Rocket Fuel positions itself as a leading programmatic digital marketing platform that uses deep predictive science, big data and artificial intelligence (AI) to learn, act, adapt and scale, to improve marketing ROI in digital media across all customer touch points including paid media — web, mobile, video and social — and CRM channels.


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Enhancing dual screening performance with new programmatic TV synchronisation capabilities

Enhancing dual screening performance with new programmatic TV synchronisation capabilities | Big Media (En & Fr) | Scoop.it

The announcement comes in the lead up to the competitive Christmas period and enables advertisers to trigger digital display adverts to run within milliseconds of their TV adverts.

Infectious Media, the programmatic specialist, has integrated TV synchronisation capabilities directly into its programmatic platform, Impression Desk, to allow for the automatic coordination of digital display advertising and TV advertising. The company can now bid on digital display advertising available across the programmatic landscape on desktops and tablets, within milliseconds of a TV advert appearing. This allows brands to reach audiences across dual screens, maximising the impact of their TV investments.

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Gamification et second écran : les enseignements du Tour de France et de Roland Garros | French Social TV

Gamification et second écran : les enseignements du Tour de France et de Roland Garros | French Social TV | Big Media (En & Fr) | Scoop.it
Interviews d'Erwann Gaucher et de Benjamin Thereaux afin de comprendre comment FranceTVsport utilise la gamification sur ses événements sportifs.


L’intégration des mécaniques de jeu sur le second écran des programmes TV fait de plus en plus son apparition en France. En effet, cette gamification permet notamment une immersion et un engagement plus fort de l’utilisateur. La logique voudrait qu’elle favorise la fidélisation, la conversion, l’amélioration des temps d’exposition, … mais dans la pratique, on constate qu’il faut d’autres ingrédients.

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Nearly a third of TV viewers jump online during ad breaks on Chrismas Day - Civolution

Online marketing technology company, Rocket Fuel, studied the lift in ad impressions they saw on Christmas day during the ad breaks of the most popular TV shows of the day.

The Coronation Street Christmas Day episode was the most popular commercial TV programme of the day with 6.41 million tuning in to see Tracy and Tony kissing under the mistletoe. Rocket Fuel estimates there was a 31% increase in mobile device activity among viewers during the ad breaks of the popular soap and just over 2 million ads were served to viewers during the ad breaks.


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Nielsen TV: How Brands are Using Entertainment to Engage Millennials

Nielsen TV: How Brands are Using Entertainment to Engage Millennials | Big Media (En & Fr) | Scoop.it
Branded entertainment has grown into big business, and based on strong consumer sentiment, it’s going to continue growing. And when it comes finding an audience, Tatiana Simonian, VP of Branded Entertainment, says Millennials are at the top of the list for brands.
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Voeux à la French Tech 2014

Animation retraçant le bilan 2014 de l'Initiative French Tech, projetée lors des voeux à la French Tech d'Axelle Lemaire et Emmanuel Macron à Bercy le 29 janvier 2015.
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Enrich Sport experience on mobile with #SDKFootball iDalgo at #MWC2015

Enrich Sport experience on mobile with #SDKFootball iDalgo at #MWC2015 | Big Media (En & Fr) | Scoop.it

The #SDKFootball from iDalgo helps you to develop an efficient mobile strategy

As a direct solution for the growing demand for sport content on mobile, especially for native apps under iOs and Android, this innovative SDK enables to quickly enrich apps with key contents requested by sport fans (live score, game sheet, live commentary…).


After launching applications in responsive design in 2012 and a web app in 2013, iDalgo continue to develop its mobile offer with this new SDK (Software Development Kit).


Thanks to this open tool kit, media publishers, sport professionals, agencies and brands can easily integrate sport content within their native applications.


This turn-key solution enables them to:

- Easily enhance their app with new Sport contents.

- Create a new mobile experience with Sport services.

- Quickly integrate new levers to generate revenue (advertising, betting…).

- Increase, retain and monetize their audience.


Today ready for Football, this SDK is evolving to aggregate scenarios for others sport such as Rugby, Formula1 or Cycling during 2015, as well as a multisport score center.


We will be happy to present you this SDK and the complete portofolio of data, contents and services offered by Idalgo at the Mobile World Congress in Barcelona.


Please contact us to arrange a meeting.

Nicolas Moulard

nmoulard@idalgo.fr

+ 34 699 249 200

http://www.idalgo.fr/en/


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Ce que les médias les plus innovants ont en commun

Ce que les médias les plus innovants ont en commun | Big Media (En & Fr) | Scoop.it
Le magazine FastCompany vient de sortir son classement annuel des entreprises les plus innovantes au monde. Comme chaque année, le titre a également repéré les leaders en la matière dans le domaine des médias. 
1. The Washington Post
2. Buzzfeed Video
3. Livestream.com
4. Business of Fashion
5. Public Radio Exchange (PRX)
6. Digiday
7. Medium
8. The Guardian
9. Gimlet Media
10. Brownbook
Mais bien plus que leurs succès individuels (lauréats parce qu'ils ont repris du poil de la bête, réussi dans la vidéo virale, redoré le blason de l'audio, rendu les blogs jolis etc.), il est intéressant aussi de regarder ce que ces 10 médias innovants ont en commun. Cela permet peut-être de mieux comprendre ce qui est porteur d'innovation dans les médias. 
On note ainsi une prime pour les créateurs de plateformes média, des outils mis à disposition de créateurs de contenus amateurs ou professionnels pour atteindre des audiences larges et variées: Medium pour les blogs, Livestream.com pour la diffusion de vidéos et même PRX pour la distribution de programmes radio tombent dans cette catégorie. 
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Agencies Believe Targeting is By Far Most Valuable Benefit of Online Video Advertising - Videonuze

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The value placed on targeting aligns with other findings in the survey. For example, part of the story behind online video's improved targeting is based on the use of programmatic buying, which is still nascent in TV, but is growing fast in online video advertising.  Programmatic allows buyers to use data to zero in on their specific desired audiences.

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Introducing Web as a Brain #WaaB by Perfect Memory [video] YouTube

Increase the traction of your content, improve the vision of your ecosystem, reduce your time to value and let the networks work for you!
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PERFECT MEMORY, start up du Nouveau Monde

PERFECT MEMORY, start up du Nouveau Monde | Big Media (En & Fr) | Scoop.it
Créée en 2008 par Steny Solitude, PERFECT MEMORY est une entreprise qui évolue dans l’univers du Web 3.0 et, notamment, dans celui de la sémantique appliquée au Big Data.
Perfect Memory fait partie des 8 starts up auvergnates sélectionnées pour représenter l’Auvergne au salon mondial du high-tech, à Las Vegas en janvier 2015


Le Web sémantique est un système qui permet aux machines de « comprendre » et de répondre aux demandes complexes de l’homme en fonction du sens de ses demandes. Une telle « compréhension » exige que les sources d’informations pertinentes aient été sémantiquement structurées au préalable. « Nous avons développé une expertise de haut niveau dans le traitement et la sémantisation des contenus. : gestion de très grands volumes de données multimédia, interface graphique pour la navigation dans les corpus de données, gestion de la production collaborative de connaissance (internet travaille pour vous). »

« On constate que toutes les organisations possèdent un ensemble hétéroclite de bases d’information multimédia, et ont besoin d’un outil pour transformer ces informations en base sémantique. Ces besoins sont, sinon identiques, du moins comparables, et on constate dans chaque cas, que la plateforme de Perfect Memory est opérante. « 

« Chaque fois que des professionnels réfléchissent de manière créative sur une base d’information multimédia, ils pourraient avoir besoin du connecteur sémantique de Perfect Memory. »


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Using Data To Improve Content Marketing. Itw of LaCour VP Global Mkg from Outbrain on Beet.TV

Using Data To Improve Content Marketing. Itw of LaCour VP Global Mkg from Outbrain on Beet.TV | Big Media (En & Fr) | Scoop.it

Since founding in 2006, Outbrain has built up to serving 200bn content recommendations on publisher sites every month, most as suggestions at the bottom of online articles. Now it wants use some of that breadth to improve the relevance of those recommendations.

“As publishers get smarter in content recommendation, we’re able to better understand the business needs of publishers… and provide signals to our algorithm,” according to Outbrain global marketing VP Lisa LaCour.

“We’re helping our brand marketers get smarter and smarter about what kinds of content they should be producing based on what we’re seeing audiences click on and actually engage in.”

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The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers | Big Media (En & Fr) | Scoop.it

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. I disagree. Advertising has always been about connecting brands with people. It still is.


More than ever, brands will need authentic and compelling stories that are told consistently across all points of engagement. We'll learn again as we learned with the advertorials of an earlier time that native advertising compromises the integrity of both brands and media. It will also be revealed that media strategy and creative strategy need to come back together, and words like "digital" and "traditional" will lose their meaning. They will blend into one word called "advertising," the art of connecting brands with people.

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TV-Synced campaign for Skoda sees up to 50% lift in user engagement : Civolution : International Broadcast News

TV-Synced campaign for Skoda sees up to 50% lift in user engagement : Civolution : International Broadcast News | Big Media (En & Fr) | Scoop.it

To support the launch of its new Fabia model in the Czech Republic, Skoda used Xaxis Sync powered by Civolution's Teletrax to sync their TV and digital campaigns to reach the highest possible audience across multiple platforms. The aim was to attract viewers who moved away from the TV during the ad break in favour of second screen.

The objective was to broaden awareness of the new car model whilst driving maximum visibility of the Skoda brand across multiple platforms. The solution, which focused on amplifying reach during the ad break to encourage user action (and catch disengaged users), managed up to 50% lift in CTRs against similar automotive ads.

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La télévision participative ou Social TV vue par le CSA : équipements, usages et points d'attention | French Social TV

La télévision participative ou Social TV vue par le CSA : équipements, usages et points d'attention | French Social TV | Big Media (En & Fr) | Scoop.it
Etat des lieux de la télévision participative ou Social TV par le CSA : équipements, usages, audiences, monétisation, applications, données personnelles ...
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Second-Screen Ad Synching Set to Soar in 2015 - Millward Brown

Second-Screen Ad Synching Set to Soar in 2015 - Millward Brown | Big Media (En & Fr) | Scoop.it

Millward Brown predicts rapid growth in synchronized messaging

Consumers can expect to see more linked messages in 2015, with ads on TV being backed up by an increasing number of reminder and reinforcement messages on digital devices, including desktops, laptops, mobiles and tablets, predicts Millward Brown in the first of its annual Digital & Media Predictions.

Second-screen advertising synching typically uses listening technology to identify when an advert has run on TV and immediately deliver advertising messages to run on digital devices. This technology is now being offered by a number of companies such as Civolution, Infectious Media, Mediasynched and WyWy. In 2015 Millward Brown expects more advertisers to take advantage of the opportunity to target their online and social media advertising in this way.

"Second-screen synching isn't just about media efficiency and hitting consumers with multiple messages, it's also a new storytelling opportunity that allows brands to add extra value for people who just watched their TV spot. We expect it to grow rapidly in 2015," said Duncan Southgate, Global Brand Director, Digital at Millward Brown.

Marketers should be encouraged that an increasing number of consumers now use multiple devices while watching TV, sometimes to learn more about the shows and commercials they see but also to perform other tasks while the TV is on....


In addition to improving the effectiveness of messaging, second-screen synching also allows brands to initiate a more in-depth dialogue with consumers. For example, an automotive advert on TV could be followed up just seconds after the commercial ends with an offer to arrange a test drive, or a story line from the advert could be continued online with a call to action delivered direct to mobiles and tablets. Global auto brand, Hyundai, is using this technology today.

Second-screen synching can be used to hijack competitor ads by running targeted digital counter-claims at the same time as a competitor's TV ad. It also offers complementary brands the chance to cross-promote products; viewers of a TV ad for vodka might, for example, subsequently see an ad for a suitable mixer drink on their digital device.


- See more at: http://www.millwardbrown.com/global-navigation/news/press-releases/full-release/2014/12/16/second-screen-ad-synching-set-to-soar-in-2015#sthash.RCDhrQsd.40RMmkwW.dpuf

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Touchdown! Civolution Uses Super Bowl Moments To Trigger Online Ads | Beet.TV

Touchdown! Civolution Uses Super Bowl Moments To Trigger Online Ads | Beet.TV | Big Media (En & Fr) | Scoop.it

NFL’s annual Super Bowl may be renowned for generating vast sums in advertising revenue on TV. But that requires a big budget – what if the TV broadcast could trigger a downstream bump in advertising buzz online?

That’s the technology which data and watermarking vendor Civolution is deployingfor Sunday’s game between Seattle Seahawks and New England Patriots.

“When there’s a touchdown or field goal or an important moment in the game, with our systems, we can identify that and help advertisers create contextually-relevant realtime messages on digital,” product manager Stefan Maris tells Beet.TV in this video interview.

“When there’s a touchdown for the Seahawks, there can be a nice banner ad, totally customized for the situation.  In this way, brands can really ‘own’ a moment in digital.”

Keep an eye out – ads will be delivered to social media sites, mobile apps and websites via relations with DSPs, tradedesks and social advertising platforms that Civolution’s Teletrax TV-Synced Ads enjoys.

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BBC News looks ‘beyond broadcasting’ » Digital TV Europe

BBC News looks ‘beyond broadcasting’ » Digital TV Europe | Big Media (En & Fr) | Scoop.it

The BBC will look to offer more personalised and location-based news in the future and seek to “inform beyond broadcasting” according to a major new report by the corporation.

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The Netflix Tech Blog: Netflix's Viewing Data: How We Know Where You Are in House of Cards

The Netflix Tech Blog: Netflix's Viewing Data: How We Know Where You Are in House of Cards | Big Media (En & Fr) | Scoop.it

Over the past 7 years, Netflix streaming has expanded from thousands of members watching occasionally to millions of members watching over two billion hours every month.  Each time a member starts to watch a movie or TV episode, a “view” is created in our data systems and a collection of events describing that view is gathered.  Given that viewing is what members spend most of their time doing on Netflix, having a robust and scalable architecture to manage and process this data is critical to the success of our business.  In this post we’ll describe what works and what breaks in an architecture that processes billions of viewing-related events per day.

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