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Rescooped by Nicolas Moulard - Actuonda from Culture(s) transmedia onto Connected Media (English & Francais) |
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Le marketing est en pleine mutation. Décryptage du Storytelling Transmedia nouvelle approche marketing initiée par le Cinéma.
Cette approche multi-écrans influence deux variables fondamentales dans l’optimisation d’une campagne de communication : l’attention et la viralité.
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![Maya Zuckerman on creating an immersive storyworld [#Transmedia] | Connected Media (English & Francais) | Scoop.it](http://img.scoop.it/jCGNKMEZkYuFnrHIxCcp2Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Maya Zuckerman: "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?" Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight,
December 23, 2012 2:20 AM
Designing the transmedia strategy for The Fifth Sacred Thing. Tags: Multiplatform, Audience Engagement, Transmedia Storytelling, Storyworlds Delete the scoop?
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Scott Rigby & Richard Ryan: "Given the deep emotional engagement today’s games can elicit, it seems clear there are more meaningful motivational dynamics that lie at the heart of a player’s enjoyment. But what are they and how can we practically understand and measure them so we can build better experiences?"
DRC: At the recent StoryWorld Conference, Rhonda Lowry of Turner Broadcasting mentioned Player Experience of Need Satisfaction (PENS) and its usefulness in measuring what motivates people. Here's an excellent article on the subject, if you'd like to know more. Via The Digital Rocking Chair Delete the scoop?
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As we unwind 2012, there are three strata of video: YouTube, Big Media, and everyone else. “Everyone else” is being driven by intermediaries, be it ad networks or content networks, but also includes content creators. With that said, what are some of the differences between - YouTube and “the Rest” of the Web? - Lifestyle vs Entertainment - Polished vs Raw - Advertiser-driven vs. Audience-driven - Manufactured vs Real audience
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