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This infographic displays data on YouTube viewing habits and profiles brands who do video marketing right.
Via Yvan Boudillet
At WWDC 2013, Apple unveiled iOS in the Car, a new platform that mirrors your iPhone on your in-car display. The company has been working with numerous car makers to get Siri into automobiles but...
C’est au milieu des courts de Roland Garros que Bruno Patino nous a reçu, pour évoquer sa carrière mais aussi sa vision de la TV connectée, le tournoi de Roland Garros étant l’occasion de tester diffréntes techniques ( diffusion 4K, expérience second écran…). FrenchWeb revient avec Bruno Patino sur la stratégie du groupe audiovisuel public, qui accélère comme son concurrent M6 le développement numérique de ses programmes.
NEW YORK – An ESPN executive at the 2013 IAB Cross-Screen Content & Consumers: AfterFronts conference said that mobile presents numerous measurement issues for marketers, one of which is figuring out how to measure applications.
Smart-TV makers will welcome some good news at last from a survey demonstrating that Internet connectivity increases the effectiveness of brand and product advertising on big screens.
La ministre de la culture convoque des Assises de l'audiovisuel, mercredi, avant de plancher sur une "grande loi" qu'elle voudrait faire aboutir en 2014.
The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. The report reviews the shifting online landscape, which has become more social and content rich, with expanded use of photos, video and audio. Looking ahead, the report finds early signs of growth for wearable computing devices, like glasses, connected wrist bands and watches - and the emergence of connected cars, drones and other new platforms.
Le business model le plus répandu parmi les services du web 2.0 reste celui de la monétisation des données des utilisateurs pour compenser la gratuité des plates-formes. Quelles sont les limites de ce modèle d’affaire ?
Earlier this week, at John Battelle’s CM Summit during Internet Week in New York, I had the chance to lead a conversation about the most significant disruptive shifts currently taking place 1. Multi-Screen Proliferation2. Advertising Precision3. Accelerating Automation4. Interruptive to Native5. Static to Real-Time
The web user is the most watched consumer ever. For tracking purposes, every large site drops literally dozens of cookies in the visitor's browser. In the most comprehensive investigation on the matter, The Wall Street Journal found that each of the 50 largest websites in the United Sates, weighing 40% of the US page views, installed an average of 64 files on a user device. (See the WSJ's What They Know series and a Monday Note about tracking issues.) As for server logs, they record every page sent to the user and they tell with great accuracy which parts of a page collect most of the reader's attention. But when it comes to measuring a digital viewer's commercial value, sites rely on old-fashioned panels, that is limited user population samples. Why?
Marking a first for a broadcast network, free preview of authenticated service Watch ABC starts in New York, Philadelphia on May 14... "Watch ABC is a game-changing innovation for the broadcast television industry," said Anne Sweeney, cochair, Disney Media Networks, and president, Disney/ABC Television Group, in a statement. "This announcement represents a defining moment in technology and distribution, as well as for our advertising and affiliate partners, as we ensure that our high-quality content is available to viewers on a variety of devices. Our mission with this special preview is to gather key learnings about the service and the consumers who utilize it in order for our Watch products to be the gold standard experience of authenticated multiplatform viewing."
a weekend-long competition to build the neatest television stuff out of a APIs from ESPN, Gracenote, GetGlue, The Echo Nest (which publishes Evolver.fm), Ramp, WatchWith, and Viggle. This being a television hack day, not every app was related to music, the way they are at music hack days, but there was still plenty of interest to listeners, especially if they like to watch the boob tube.
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Google a comparé le marché mondial de la vidéo publicitaire entre janvier-mars 2012 et janvier-mars 2013 à l’aide de données issues de DoubleClick for Advertisers, DoubleClick for Publishers, DoubleClick Adexchange et du réseau Google Display.
Non, il n’y a pas que Joël Ronez à Radio France ! Christilla Huillard-Kann, directrice adjointe et responsable du pôle éditorial de la Direction des Nouveaux Médias, mène depuis un peu plus d’un an l’ambitieux projet d’enrichir les antennes du groupe Radio France avec des contenus numériques. Si ce nouvel acteur n’est pas véritablement comparable aux services web de France Télévisions ou d’ARTE, il n’en a pas moins fait une entrée fracassante parmi les principaux diffuseurs de programmes interactifs en France et ce, au-delà du simple webdocumentaire… Entretien pour Le Blog Documentaire.
In a world where all the statistics on simultaneous tablet/mobile and TV are indicating a massive increase in the behaviour, why are TV broadcasters and 3rd party providers creating 2nd screen services making very poor experiences for audiences? Can content owners and TV broadcasters make the most of this opportunity or have they lost the battle already? Will Twitter, Facebook, GetGlue or other dedicated 3rd party services run the show and begin own the TV communities that spring up at each episode? What are the best approaches to creating 2nd screen but hasn’t all of this been done before? I try to answer a few of these questions and more raised plus highlight some recent and very old interesting examples.
Drawing on the best of two worlds may be your only viable strategy. If your company is already well established and has smart management, it is likely that it will become a hybrid in the next ten years, blending its legacy business with a new business model that is rising to threaten it. Take Walmart, for example. After suffering several years of Amazon's online hegemony, Walmart responded with a hybrid approach. Merchandise ordered online can now be drop-shipped for same-day pickup at local stores. This and other creative solutions have driven over $9 billion of online sales to Walmart. (It's no surprise that Amazon — which has no physical stores — has mirrored the move from the other direction, installing lockers in neighborhood stores to allow for direct pickup.)
The application delivers a unified view of customer behavior across devices. comScore has launched Digital Analytix Multi-Platform, a digital business analytics solution to help businesses gain a deeper understanding of customer behavior across platforms. Digital Analytix Multi-Platform allows companies to do the following: Optimize the customer journey from acquisition through conversion, and from repeat usage to long-term loyalty;Decrease the time and money spent analyzing data; andShare more detailed information with advertisers and partners.
Le digital a permis à toutes les marques de devenir des médias, et a contraint les médias à devenir des marques, créant des conditions nouvelles de co-occurence, sinon de concurrence en marques et médias.
Netflix has long been predicting the death of linear television, but suggestions of its imminent demise have been exaggerated. Video-on-demand services such as the BBC's iPlayer (and Netflix) accounted for around 5% of all TV viewing in the UK in 2012, according to media analysis firm IHS Screen Digest. A further 10% of viewing was timeshifted programmes saved on to viewers' digital video recorders, such as Sky+. But the vast majority of viewing was still of linear TV schedules, which accounted for 85% of viewing last year and are expected to hold on to a 75% share in five years' time.
Via EBUZZ
The VOD giant was first to market in the U.S. but faces fierce homegrown rivals in its expansion abroad.
When it comes to the development and distribution of content, the pace of innovation has been breathtaking. Today, people consume media on multiple platforms and devices and, with the rise of mobile technologies, they do it any time and in any place. So, how should this proliferating and diverse consumption be measured? Some, such as Frédéric Filloux in his Monday Note post on 20 May, argue that a site-centric approach using server logs is required. At Nielsen, though, we believe this overlooks some of the essential aspects of media measurement in today's world. Currently, each publisher can only measure its own data. They can understand volume but, while some collect extensive user data through registration, in many cases they know little about their visitors. That's why Nielsen measures people. Online audiences don't just visit websites in a vacuum – they are real people with real lives and real families and they no longer consume media in a linear way. When Nielsen recruits people for a panel, we do so with their explicit permission, and that allows us to get to know them. We construct panels that statistically represent the census of the region, and this gives us (and our clients) unique context about consumer behaviour across a wide variety of devices – computers, yes, but also televisions, smartphones, tablets, and more.
Belkin is the latest CE company to launch a specialized antenna/receiver that supports a mobile television platform from Dyle that’s being increasingly viewed as a competitive hedge against Aereo. Belkin on Wednesday introduced the F5L110, a $129.99 device that snaps into Apple iPhones and iPads. When paired with the free Dyle app, those devices can capture Dyle’s mobile TV signals in select markets. The Belkin device, offered online at Belkin.com and Amazon.com, joins an existing antenna/dongle lineupthat also includes the Escort MobileTV Receiver and the Elgato EyeTV Mobile TV Tuner.
Via Claude Seyrat
SecondSync, a leading UK social TV analytics provider who work with the BBC, ITV, Channel 4, UKTV, FremantleMedia and other large UK brands, has integrated overnight TV ratings from BARB, the industry standard audience measurement service, into its groundbreaking platform. Andy Littledale, Managing Director of SecondSync said: “We are often asked about the relationship between social TV data and audience figures. Until now, investigating this has been a painstaking process of exporting and correlating data sets manually. Now SecondSync users who subscribe to BARB can now overlay viewing data onto our social graphs, and instantly see how the relationship plays out.
The innovation means that for the first time broadcasters, programme-makers and advertisers can see the minute-by-minute relationship between social TV activity and audiences, and determine to what extent Twitter drives tune-in.
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![Why Advertisers Need YouTube [INFOGRAPHIC] | Connected Media (English & Francais) | Scoop.it](http://img.scoop.it/B3CWAcXkO9me9AyxQOuGCDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
![Bruno Patino, France Télévisions: « 1 million de vidéos vues en TV de rattrapage » [video] Frenchweb | Connected Media (English & Francais) | Scoop.it](/resources/img/white.gif)
